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Advertisements Essay

983 words - 4 pages

"The continuous pressure is to create ads more and more in the image of audience motives and desires," once said Philosopher Marshall McLuhan. Since the first ever commercial to be aired on television in 1941, many categories of advertisements have been formed. The advertisements have become a part of daily life and are playing a significant role in lives today. When many homes adopted regular television watching, programming on television also became more clever. Advertising's main objective is to "Produce Consumers" Advertisements are focused towards three different age demographics; children, adults, and seniors.
Children advertisements today are not so much about the products but rather about the character of the consumers and how they should feel when they use or possess the advertised product. Messages to children are all about the happiness, social status or success which accompany the possession or consumption of a certain toy or type of food. Advertisement research found that the media can isolate and shape children's preferences for different toys, TV characters, life styles, subcultures, 'etc., at different ages. Most kids plug into the world of television long before they enter school. According to the Kaiser Family Foundation (KFF), two-thirds of infants and toddlers watch a screen an average of two hours a day. Kids under age six watch an average of about two hours of screen media a day, primarily TV and videos or DVDs. Kids and teens eight to eighteen years spend nearly four hours a day in front of a TV screen. According to the AAP, kids in the United States see forty-thousand commercials each year. From the junk food and toy advertisements during Saturday morning cartoons to the appealing promos on the backs of cereal boxes, marketing messages target kids of all ages. Advertising makes kids want things it creates desire which puts a lot of pressure on parents. Television is a showcase for "must have" items that parents are expected to buy.

Secondly, an average american adult are exposed to sixty-one minutes of television advertisements every day. Adult advertisements are frequently held up as the holy grail for television advertisers is, "Vastly overrated and exaggerated," said CBS CEO Les Moonves. Lynx advertisements show a playful side to adults. They are aimed more at adults who could be in a relationship or about to become a couple. Sexual, fun, fast paced and attention grabbing are aimed at adult advertising. Product placement, is very populate in advertising. It is shown to be effective. The products that were most popular among adults were pudding, beer, soft drinks, beauty products, sneakers, and motion pictures. Products that are not so popular with adult advertising are apparel, recorded video, credit cards, medical supplies, and internet providers. Advertisements can help to fill our minds with self doubt and can keep us at constant conflict with ourselves. Researchers found that adult participants exposed to...

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