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Advertisements Of The 21st Century Essay

793 words - 3 pages

Humphries 1Kelsey HumphriesAndrea MillerEnglish 111March 10, 2014Advertisement of the Twenty First CenturyYou see them everywhere you go, in the car, in the mall, in newspapers, in magazines, in yearbooks, and on TV. What is this we see everywhere? Advertisements, which are "a paid announcement, as of goods for sale." Advertisements help promote items, stores, etc. People or businesses purchase ads in hope of gaining more popularity over what is being promoted on the ad. Most of the time we just ignore the fact that we see anywhere from three thousand to twenty thousand ads a day. Our brains usually tune them out, but do they really?Research done reveled just what advertisements do to our brain. Usually in advertisements there is a product trying to be promoted. It is being compared to other products and it only shows the "good" things the product being promoted does. For example a lipstick advertisement might say, all day wear, rich pigmentations, or moisturizing technology. Seeing the advertisement say all these "good" things about this lipstick helps your brain decide what lipstick you want to buy. When a product is being compared to another product, the advertisement will highlight the promoted product in a positive way, while it highlights the product being compared in a negative way.Let's say for example you go to a store one day in hope of buying toothpaste. In the previous week you have seen around ten advertisements for toothpaste A and you have then seen around five advertisements for toothpaste B. You go look at the many different types of toothpaste. The two types of toothpaste you have seen advertise the most really stand out to you, the two your brain is most familiar with. You know toothpaste A freshens breath, and helps prevent cavities, while toothpaste B whitens teeth, and helps rebuild enamel. The better bran to choose would be toothpaste B, but you choose toothpaste A. Why does your brain do this?When your brain sees a lot of the same advertisement it starts to get familiar with the product. Therefore when you go into a store to buy a product you need you choose the one you know the most about. Just like you would do before you bought a car or house you do research. Advertisements are a small way of companies making you think you have done "research" about a certain product. So when you go to a...

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