Advertisements Use Unique Ways To Grab Audiences: Compares The Techniques Of Two Breast Cancer Ads

986 words - 4 pages

The Techniques Behind The AdsAdvertisements affect our society everyday. They encourage certain behaviors, lifestyles, and images. Ads cause us to look at ourselves and analyze how we compare to the ideal woman or man. But what some people don't consciously realize is that ads can persuade us to do so much more. There are so many ads for so many different things, ideas, and companies. All ads are fighting for their readers' attention. One unique advertisement is one for a cure for breast cancer. I find it especially interesting in how ads for illnesses suck their audience into their cause. They aren't telling individuals how to live the best life or the easiest way to be beautiful, powerful, or popular like many ads perceive. A breast cancer ad is only looking for its audience to be compassionate, sympathetic, and help a worldwide cause.Breast cancer ads beg for our donations, awareness, and help to find a cure. They do this by hitting everyone on an emotional level. One ad from the Breast Cancer Research Foundation in Cosmopolitan uses a variety of pathos. It's image of a father and his daughter in a black and white, depressing atmosphere is very powerful. It sends a message to its audience that they were left by the mother and wife. She was a victim of breast cancer. The whole ad revolves around the images of family and friends who are affected by women who are diagnosed with breast cancer.All the people who see this ad feel some sympathy for the widowed father and the adorable little girl who now has to go through life without her mother. The ad makes you feel like you are on a personal level with both of them because their names are present. It allows you to feel connected to them. It makes you realize that it could be anyone you know by name. This ad does an incredible job for making you understand the real impact breast cancer has on society. With the coupon at the bottom, nearly everyone would feel some guilt if they didn't make some kind of effort to make a donation. This ad shows how breast cancer doesn't just affect women and that everyone should get involved. There is no better way to portray this. It causes the reader to feel sorrow and compassion for anyone and everyone who is affected by breast cancer.Not all breast cancer ads come from the fatal view of breast cancer. Another ad from Glamour shows how you shouldn't let the fear of dying hold you back from enjoying life. This ad is circled around being conscious of breast cancer and making sure that all women know that they need to take care of their bodies. The ad is trying to make women "tied to the cause" by purchasing a Ford silk scarf that is designed to remind all women about early detection. This ad uses more ethos and logos compared...

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