Advertisin Essay

2327 words - 10 pages

Advertising is an important factor in the marketing industry. Advertising is necessary in order to have a successful company. Getting the attention and approval of the public is essential for the selling products. Companies will try to get the attention of the public in many different ways. A trend that is popular in advertising is sexual imagery. Sexual imagery in advertising is increasing day by day. From early to late age, everyone is exposed to the sexual imagery in advertisement. Many citizens are disturbed by the phenomenon of the situation; while others say that sexual imagery is not something so shocking anymore. The question is whether sexual imagery in advertising is ethical or not. If it is ethical or not, it all depend depends on the individuals culture or personal believes. Doing something illegal is also considered unethical. If sexual imagery in advertisement is not illegal, is it still unethical? Not everything legal is ethical, and disturbing the environment of many citizens is in fact, considered unethical. There also restrictions that prohibit the extensive and exaggerated focus of sexual imagery in their advertising campaigns.
The marketing industries will focus the content of their advertisement depending on the group they are trying to target. The popular age to target is usually kids, early teens, and young adults. For the most part, the main focus on the advertisement for teenagers is sexual imagery. It is not rare to see clothing stores with half exposed bodies. Hot trends right now are shirts, bracelets, hats and other miscellaneous items that contain sexual messages. There are no guidelines or restrictions on who is allowed to purchase those items. The advertisement campaigns for those items also have sexual imagery in them. It seems like there is the mentality that the more the more skin they show, the more they will sell. It is also common to see the sells associates at the store showing plenty of skin. The main customers for those stores are teenagers and young adults. Again, they are not the only one who enters the stores. The stores with that type of advertisement are open to the public, meaning that people from all ages are able to come into the store. According to the article “Age of Innocence”, parents started a protest against companies who advertise sexual imagery to the extreme (8-9). They argue that the sexual imagery in advertisement is taking the “innocence” away from their children. There is age for everything, and kids are getting exposed to sexual content to early in life. As a parent, it is hard to control what their kids see and hear. The parents feel they cannot walk around freely because sexual imagery is everywhere. It is not the parents are over sheltering their children, but they are afraid that being exposed to sexual imagery at such a young age can have physiology effects on their children.
It is also understandable that each company has the right to do what they think is best for their...

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