Marketing Essay

2460 words - 10 pages

Executive Summary:The purpose of this report is discuss: What is marketing? Why "marketing is important and the role it plays in the profitability of the company.I use a toothbrush company: Oral-B as the example, talk about the influence of marketing to a company by Marketing philosophies, Marketing environment, Market analysis (STP) and Marketing mix (4"P"s).By this process, I find out: Marketing is a very important tool for company to win the competition in the modern business now. A company could exist on the business world or not, mostly depends on it follow the theory of marketing or not.Table of contents:Contents: Page:Executive summary 11. Introduction 41.1 Background of company 41.2 What is marketing 41.21 Definition of "Marketing" 41.22 Marketing evolution 41.23 Core marketing concept 51.24 Managerial philosophies 52. Discussion 62.1 Marketing environment 62.11 Micro-environment 62.12 Macro-environment 72.2 Market analysis-STP 82.21 Market Segmentation 82.22 Market Targeting 92.23 Market Positioning 102.3 Marketing mix 112.31 Product 112.32 Price 112.33 Placement 122.34 Promotion 123. Implementation and control 134. Conclusion 135. References 141. Introduction:1.1Background of our company.For more than 50 years, Oral-B has produced the highest quality dental hygiene products for countless people, families, and dental professionals worldwide. Our powerful toothbrush range is backed by over 60 published clinical studies that demonstrate the superior performance of our oscillating-rotating technology. The Oral-B brand is the leader in the $4.5-billion toothbrush category, marketing toothbrushes for children and adults. (source from: http:// www.oral-b.com) To keep on satisfy customers and make more profit, we have to follow the guide of "marketing." What is marketing?1.2What is "Marketing"?1.21 Definition of marketing."Marketing is a social and managerial process by which individuals and groups obtain what they need and want by creating and exchange products and value with others." (Kotler P, Brown L, Adam S, Armstrong G,. 2003:8)1.22 Marketing evolution:The development makes the marketing today has changed a lot:1950s-1960s: The companies at that time focused on gaining customers for a multitude of newly developed consumer goods.1960s-1970s: The focus of companies move to Industrial marketing.1970s-1980s: The social environment influenced marketing, and there's more non-profit and societal marketing during that time.1980s-1990: Companies started to pay attention to the feeling of customers after they purchased the products. There's a new kind of marketing called "Service Marketing" appear between 1980s-1990s.1990s-2000s: The development of transport brought more convenience and condition for satisfy customers and supporting the global marketing.2000s and further: Today, internet comes in to our daily life, and become the most useful tool of our business and studies. Online one-to-one marketing is more and more popular for consumers.1.23...

Find Another Essay On Marketing

marketing Essay

592 words - 2 pages No organization will be able to survive, if it fails to market what it wants to. In India a saying goes like this -' Bolne wale ki basi bhi bik jati hai, na bolne wale ki taja bhi nahi bikati' (those who make marketing efforts are able to find customers even for rotten ones and those who remain silent in their marketing effort are not able to find customers for the fresh ones).This shows how important marketing is. Gone are the days of sellers

Marketing Essay

2478 words - 10 pages 1. Introduction:1.1 Purpose.The purpose of this report is to get all of the management employees of Proton in all of the departments outside marketing to familiarize with what marketing is and also to show its importance in the company.1.2 Background.Proton is the biggest Malaysian automobile manufacturer. Proton automobiles are available in many countries such as China, Singapore, Australia, Algeria and United Kingdom. Proton has commanded the

Marketing

1094 words - 4 pages Marketing PAGE \* MERGEFORMAT 1 IntroductionMarketing is simply stated as the process a business takes to introduce product(s) and or service(s) in to the marketplace to potential consumers. In this paper I will describe Marketing and the philosophy behind it while explaining the important role Marketing plays in the success of an organization. I will also give some examples of how marketing can be used by a business by introducing what is

Marketing

835 words - 3 pages Marketing is more than advertising and selling a product. The American Marketing Association (AMA) defines marketing as "an organizational function and set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders." Marketing is an analysis of a product at various stages of implementation into the public. It also dictates certain

Marketing - 3483 words

3483 words - 14 pages Marjeting Concepts1. What is marketing? What is the marketing concept and discuss its evolution. How does the marketing concept differ from the production and sales concepts? What are the conditions that must exist before an exchange can take place? Describe the variables of the marketing mix and how they interact.(i) Marketing: Marketing is the systematic process of identifying and anticipating the needs of actual or prospective customers for

marketing

1030 words - 4 pages Online Marketing Definition Online marketing has many different definitions. However, the most straight forward is “Any positive communication between distributor and purchaser through the digital area (Internet, forums, chat, e-mail, the web, etc.) Which provides for the exchange of requested or necessary information directed to a potential customer’s purchase and a continuing and profitable customer/seller relationship.” (Forester, 1999, p.3

Marketing

1986 words - 8 pages Marketing Marketing is about understanding the customer needs and making sure that the products fit the customer’s needs as well as finding ways to influence the customer’s behaviour. Aims and objectives An aim is a statement of purpose that outlines what the business wants to achieve, it is a general goal e.g. to gain profit. An objective is a statement of how the business will achieve their aims it contains specific numbers and

Marketing - 789 words

789 words - 3 pages Marketing can be interrupted in several different ways depending on the services or product that is trying to be sold. There are many ways to advertise a product; one can promote a product visually on a newspaper, magazines, television commercial, or on the internet; it can also be advertised orally by word of mouth. I would define marketing as the way to advertise and promote a product that one is trying to sell. The purpose of this paper is to

Marketing

1715 words - 7 pages This essay is a critical literature review of Relationship Marketing in relation to customer satisfaction, customer loyalty and technology. In this review, I will provide a brief orientation of relationship marketing; identify the benefits of relationship marketing for companies and customers and critically analyse the concept of RM with regards to customer satisfaction, customer loyalty and analyse the role of technology in relationship

marketing

1676 words - 7 pages Marketing Proposal For U17/9, Jalan Bukit Melawati Project84 units of Double-Storey Semi-Detached HousesThis marketing proposal is undertaken in response to the double storey semi-detached project development in U17/9, Jalan Bukit Melawati, 40160 Shah Alam, Selangor.Our company has stressed the important of exclusive appointment to enable it to pay full concentration on the project and to avoid any conflict of interest or double sales.Project

marketing

1159 words - 5 pages Executive SummaryMarketing is possibly the most important function of a business as it has a direct impact on productivity and sales. Effective marketing strategies are a stepping stone to develop brand awareness and customer loyalty which ultimately lead to increased sales and achieving strategic goals such as profit maximization. Marketing strategies used by successful businesses include:Market segmentation, product/service differentiation and

Similar Essays

Marketing Essay 2269 Words

2269 words - 9 pages Marketing is marketingIntroduction: "Marketing is marketing, irrespective of the product or marketplace". This is a theme common to many introductory marketing texts and degree courses. The two most common exceptions cited to this proposition are buying behavior models between consumers and business buyers and the extended ingredients of the services marketing mix. While the overall sentiments of marketing hold true across product and market

Marketing Essay

1681 words - 7 pages Toyota Marketing MixMarketing 400December 4, 2009Toyota Marketing MixThe given study is grounded on the concept of marketing mix which is an inherent part of the marketing actions of a company. The marketing mix is an accumulation of the four elements of the market which are product, price, place and promotion. Each of the four elements have equal implication for the effectiveness of a company's marketing strategy. The companies operating in all

Marketing Essay 891 Words

891 words - 4 pages Define MarketingDefining marketing is not an easy task. My first thoughts of marketing were to define it as selling something to someone else or advertising a product to a consumer. It is true that advertising is a part of marketing and effective marketing leads to successful transfers of goods or services. This paper will present several different definitions of marketing. Based on these definitions the importance of marketing in organizational

Marketing Essay 1025 Words

1025 words - 4 pages Definition of MarketingI have always related marketing to advertising until reading more about this subject. This paper attempts to define marketing based on reading material and personal definition. To further define marketing, two different resources will be offered as well. The importance of marketing will be covered including three examples to support my explanation.MarketingMarketing is a process involving the execution of a conception and