Advertising Essay

497 words - 2 pages

Advertising Messages 1
Positive And Negative Messages In Advertising
Tyler Avakian
Psychology 1, Tues/Thurs 8:00
Professor Maloney
20 Nov. 2012
Advertising is seen every way you turn. You can't go on the Internet without seen and advertisement or watch television. Advertising help companies promote themselves or get information across to an audience. Advertising has been around since companies have tried to advertise their companies. December 2008 a series of experiments by Cassie Theriault, Jennifer Aaker and Ginger Pennington was set ...view middle of the document...

Researchers found out that if it was advertised positively or prevent something negative the products sold more.
The research is explained very clear. They have examples of money and who conducted the experiment. The articles relates to everyone. Since advertising is everywhere it applies to everyone. The importance of this article is to let people know the positives and negatives of advertisements. If you don't know the positive and negatives you might be sucked into something you don't want to buy. The author could improve this article by explaining the experiments more. This article inspires me because I plan to be a major in marketing. Advertising is the biggest part of marketing.
References
Cassie, Theriault "Positive And Negative Messages In Advertising."PsyArticles.com. Copyright © 2012 Alan Price and PsyArticles.com Contributors. All Rights Reserved. 02 June 2012. Web. 19 Nov. 2012. <http://www.psyarticles.com/emotion/happiness.htm>.
Aaker, Jennifer "Positive And Negative Messages In Advertising."PsyArticles.com. Copyright © 2012 Alan Price and PsyArticles.com Contributors. All Rights Reserved. 02 June 2012. Web. 19 Nov. 2012. <http://www.psyarticles.com/emotion/happiness.htm>.
Pennington, Ginger "Positive And Negative Messages In Advertising."PsyArticles.com. Copyright © 2012 Alan Price and PsyArticles.com Contributors. All Rights Reserved. 02 June 2012. Web. 19 Nov. 2012. <http://www.psyarticles.com/emotion/happiness.htm>.

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