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Advertising Essay

938 words - 4 pages

Advertising

Advertising is seen everywhere. Even when you don't realize it, companies are advertising and you don't notice it. However, there are many times when you aren't even paying attention that the companies are putting their advertisements into your mind. One example of this that was very commonly known back in the 1980's was the movie theatre's subliminal advertisements within the movies that they played. What the movie theatre and movie companies would do would be to flash split second images of popcorn or soda during the beginning of the movie. This would prompt people watching the movie to develop a craving for these different items, which coincidentally were also served at the snack bar at the theatre. Some other types of advertising include advertising on t.v., in movies, in newspapers, on billboards, and free-advertisement. Advertising on television occurs at every break within a program. I timed about how often it is that the stations air advertising. Most of the channels aired a set of commercials for products about every ten to fifteen minutes. However, it seemed that the more popular shows aired commercials more often than that. For example, the Tom Green show on MTV that was aired on Thursday April 29 had commercials about every six to seven minutes within a half-hour show. This form of advertising can also hurt companies because people get sick of seeing all the different commercials and start to change the channel during the commercials. The show friends only aired an advertisement once during their half-hour show. This was different to see because "Friends" is a very popular show during the week. Another form of advertising, which is particularly expensive for companies, is advertising in movies. This type of advertisement can be recognized when you see brand names during a movie. These are props that just happen to be thrown into the movie. These particular companies have paid millions of dollars to have their product shown within the movie. One example of this was the movie "Back to the Future II". There was a part in this movie where it showed a futuristic Texaco gas station when Marty McFly went into the future. This particular advertisement cost the Texaco Company approximately nine million dollars to be placed into the movie. One thing that has to be taken into consideration is the expected popularity of the movie. This movie was expected to be very popular so this particular advertisement was outrageously expensive. This type of advertisement is seen in almost every movie. Newspapers are and always have been a popular way for companies to advertise. It is impossible to find a newspaper that does not carry some type of advertisement within the...

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