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Advertising Essay

1049 words - 4 pages

Advertising

Advertising is a way of bringing information to people. Some adverts
inform people about meeting or event’s. However, most advertising is
from companies that make goods or provide services, telling people
about thing they have to offer.

We have advertising because we need to sell product as well as
companies want to make money and people want to know what products are
available to buy. In advertisement many companies go in a competition.

People advertise using posters in the street. By putting notices in
newspapers, and by short films (commercials) on the television. Much
advertising is by direct mail (letters sent to people homes) and often
includes details of competitions and free offers.

The first advert is called blue. It denotes attractive woman and a
perfume, the perfume is blue as well as the background.

The second advert is called Stella. It relaxed but also shows the
perfume, the background is purple as well as the perfume.

By comparing the two denotations, it denotes that the first denotation
is an attractive woman with a blue perfume. And the second advert
denotes that there is a relaxed woman and a purple perfume.

The first advert suggests that if you use this blue perfume you will
feel sexy and attractive. On the other hand the second advert connotes
that, if you use Stella perfume you will feel comfortable and more
relaxed, and if you use the Stella perfume you even feel beautiful.

The first advert, the perfume is placed at the bottom and the whole
background is covered in purple and there is a woman inside it.

The second advert, the perfume is placed in the middle with a large
size; however the image of the perfume matches the background. The
woman image in the pieces of advert is huge. The woman image is very
attractive.

In the advert there are people in it because the purpose is to make
people buy a product and to inform them about what the advert is
selling. The people motivate the view with the advert to make them buy
it. When the adverts are selling the product they use beautiful
models. But there are some perfume products that sell themselves.

The blue perfume is a close-up as well as the model in the advert,
while the Stella perfume is taken from an acute angle and the camera
angle is taken from an acute direction.

It is very important because the blue perfume is a close-up as well as
the model in the advert and this makes it stand out and makes it
clear. On the other hand the other advert is a Stella perfume which
the camera angle....

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