This website uses cookies to ensure you have the best experience. Learn more

Advertising Agencies And The Success Of Sainsbury’s Marketing Campaign

1847 words - 7 pages

Professional Advertising Agencies and the Success of Sainsbury’s Marketing Campaign

The Sainsbury’s supermarket store is a very large company with many
stores located in the UK serving millions of customer’s everyday. The
promotional campaigns that Sainsbury’s are involved with are of
importance to the success of the company in order for them to promote
new product ideas to customers and to become a better place for people
to shop, so in some ways the campaign can enhance the shopping
experience for the customers. This would be the same in any other
business such as Sainsbury’s for example Iceland’s promotional
campaign is all about giving customers special offers at low prices
like buy one get one free in order for them to reach their target
audience they will advertise on TV to get a wider audience or even on
billboards to capture the attention of the public this is important
and could cause an increase in sales or for profits allowing the
company to make the promotion an even better campaign.

In order for Sainsbury’s to have a good promotion campaign they may
use a professional agency that are skilled in the area that
Sainsbury’s may want to see achievements as a result by Sainsbury’s
turning to professional agencies they are able to save money because
the company themselves will not need to spend money on collecting
information from different areas of the business and then struggle to
put the information into one large campaign that may not make sense,
it will be better for Sainsbury’s to instruct a professional agency
the type of promotion they want and how they will need to show this in
advertisements, this is better because a professional advertisement
agency already are specialist in that area all they will need to do is
to expand on the instructions given by Sainsbury’s to ensure a
successful campaign .

The professional advertising agencies that Sainsbury’s will use are
able to provide a wider range of services including marketing in this
area the business may be ask to find out information on what customers
may want from Sainsbury’s when going to the store they may ask
customers if they are happy with the services offered by Sainsbury’s
they may chose the type audience they believe this type of promotion
campaign is targeted at for example the may use segmentation and
separate the customers in to small groups or maybe they may use
blanket promotion basically doing a research on the market Sainsbury’s
intend to capture.

They may also deal with areas when dealing with the art and creative
work when making billboards or even posters for the store this will be
the area where they may decide which kind of poster effects can they
use to give a better image so that the posters or billboards are able
to catch the attention of Sainsbury’s target audience. In this are
they will also deal with the media side of things when working with
Jamie Oliver they will give prepare scripts for him to...

Find Another Essay On Advertising Agencies and the Success of Sainsbury’s Marketing Campaign

Assessment of Levi Advertising Campaign Essay

1829 words - 7 pages of people to suck into the ever expanding trade, looking for heroes to follow, and interests to pursue, Levi's used this opportunity and has drawn repeatedly on the idea of the 'rebel'. Levi's new advertising campaign introduced a creative new idea, involving a man and a woman recreating the impression of 50s America. All the advertisements in this series revolved around this same idea of people finding the person wearing

Budweiser - The "True" campaign. The successful advertising campaign for Anheuser-Busch. It reflects campaign objectives, execution and results

3280 words - 13 pages field is visible on television throughout the whole world.CHAPTER 6: BUDWEISER ADVERTISING CAMPAIGN WHASSUP?!In 1999 Anheuser-Busch started Whassup?! advertising campaign for Budweiser, aimed at males between 25 and 35 years old. The campaign emphasized the characteristics of being a 'real guy' by having fun with friends and drinking a Budweiser. The campaign included a successful series of television commercials and other promotional activities

POX marketing campaign Which of the two campaign you prefer and why. Who you think you can improve the strategy?

1046 words - 4 pages story behind POX. Therefore, I support to have a campaign that uses primarily television and print advertising with the expected cost $1.4million since matching the product's value proposition with the communication strategy would be crucial for a new product launch. First of all, I analyze the POX value proposition1 to come up with the positioning statement:For tweens loving games, concerned with always being constrained by places and time

How successful was the marketing Campaign of Harry Potter and the philosopher's stone?

3028 words - 12 pages HOW SUCCESSFUL WAS THE MARKETING CAMPAIGN OF HARRY POTTER AND THE PHILOSPHERS STONE?The Harry Potter franchise is one of the most profitable franchises of all time and the film is the second highest grosser after Titanic. The marketing campaign has helped the franchise to develop. This essay will examine the success of the marketing campaign throughout the media.JK Rowling's first book "Harry Potter and the philosophers stone" was published in

Advertising Campaign Analysis of Absolut Vodka

4537 words - 18 pages increased 7.7% to reach 72.9 million litres. Its sales growth on global scale has grown from 10,000 nine-litre cases in 1979 to 7.5 million nine-litre cases in 2002.Objective of the projectTo study the product differentiation, positioning strategy, branding strategy, marketing mix and different elements of the advertising campaign of Absolut Vodka since 1979.Justification & Significance of the projectWhen talking about Absolut success story, it

The Value of Enviornmental agencies

1009 words - 4 pages most unique and diverse lands in the world. Chris Park Senior lecturer in the Department of Geographer at Lancaster University states, "The available statistics are impressive and... the rainforest's claim to fame as the richest ecological zone on earth"(26). In order to efficiently restore and protect the damaged land, animals, and people environmental agencies' must be valued.By destroying the forest, we are creating an open-door policy for

Evaluating the Effectiveness of a Selected Organization's Marketing Campaign

1562 words - 7 pages Introduction During this report I will be evaluating the effectiveness of Pizza Hut’s promotional campaign in achieving their aims and objectives. I will be analysing the various ways the company attempt to promote their products and service. In order to do so I will be discussing their advertising methods, how staff interact with customers on a one – one basis and how the corporation promote sales of their products. Furthermore, I will be

Ethical Marketing and Advertising

1573 words - 7 pages into dealing with consumers. Any marketing communication platform that seeks to use consumer’s information has to regard this aspect with a lot of keenness. This happens mostly in online advertising whereby according to what the consumers search often in the internet, the web crawlers capture that niche and it tends to direct certain adverts to the consumer’s computer concerning the same niche. For example, if a consumer often searches for things

Marketing Strategy: Define marketing, discuss some of the processes used, and how companies have used marketing to their success

680 words - 3 pages marketplace has become a global wonder known as the internet. . Although, advertising is a large part of marketing, it is only a part. Other parts include market research, media planning, public relations, pricing, distribution, customer support, sales strategy, and community involvement. All of these elements must not only work independently, but also work together toward the bigger goal (Lake, 2006). In the following paragraphs I will try to

Where the Roman Authorities Justified in Claiming that the Campaign of 43ad was a Brilliant success

1344 words - 5 pages without a bridge. Unfortunately for the Britons the roman commander Plautonius had a contingent of legionaries from Gaul who where trained to swim in their equipment. The enemy was completely caught by surprise this account shows an example of the Romans ingenuity in battle.During the campaign a roman general named Vespian achieved incredible success. He successfully attacked tribes in the south coast of Britain and he had a successful assault

Online Marketing: The Smart Way of Advertising on the Internet

2336 words - 10 pages extent, now not only should you advertise in the US but also in other emerging countries. Therefore the cost of advertising goes up a substantial amount, without those advertisements your company can almost be forgotten overnight. Where and what your company invests in is crucial to the marketing world. Knowing how to get information or products to people in a way where the consumer actually will acknowledge is crucial, most emails sent out by

Similar Essays

How Professional Advertising Agencies Contribute To The Success Of A Marketing Campaign

1709 words - 7 pages How Professional Advertising Agencies Contribute to the Success of a Marketing Campaign Professional advertising agencies can contribute to the success of a marketing campaign in many ways. If a new company is just starting out and wish to make the most of their money for advertising, then it is probably best for them to hire someone from an advertising agency to help them along the way, as they know they are doing, and know how to use their

Marketing Budget For Campbell Advertising Campaign

1147 words - 5 pages advertising campaign you should ask yourself what you can afford to spend and knew the calculation for the investment needed for your advertising campaign in order to generate the sales required to make your business successful.In some cases the company's revenue comes from your marketing. That means that your marketing plan is probably the most important document you have. Your advertising campaign is just as important as payroll and rent and taxes

The Success Of The Got Milk? Campaign

2698 words - 11 pages The Success of the Got Milk? Campaign Judging from the results of studies milk has a lack of portability, not enough flavour variety and not thirst-quenching or refreshing contrary to what sodas can bring. Moreover, one of the weak points was the lack of advertising. Admittedly milk is linked with other daily food products such as cereals or cookies, everybody knows that milk is good for health. But people aren't

The Success Of Coca Cola Through Advertising

1925 words - 8 pages gas an American accent which attracts, appeals to people more as it is a change from their own accents. Overall in conclusion I feel that Coca Cola's success throughout the world is mainly due to it's advertising campaign as it is the advertises that portray that by buying Coca Cola it will not only get rid of your thirst but will be giving you the confidence, energy, and a perfect lifestyle you want. It also implies