This website uses cookies to ensure you have the best experience. Learn more

Advertising Analysis Assignment: L'oréal Paris

1483 words - 6 pages

When you think about advertisement what comes to mind? You think about images, phrases, quotes, products being portrayed to various types of genders, cultures, religions, and age groups. Advertisement is what makes us want a certain object or product with how they portray it, the words they use in order to get the attention of a certain group they are targeting. Ideology is what sets a huge role in advertisement. There are many types of ideologies who focus on targeting a specific group. Using the semiotic analysis to discover the meaning of what this essay purposes is the hidden messages in L'Oréal Paris advertisement ad. The L'Oréal Paris advertisement appeared in the Chatelaine magazine in October 2013; it was also assessed as a TV commercial advertisement towards many viewers across the world. Working with the semiotic method I will use the signs, types of signs: indexical, iconic, and symbolic, codes of content, modality and interpretation towards the audiences receiving the advertisement.
When we take a look at an ad we always take in what is the most significant thing that would catch our attention towards the product that is being sold. By looking at this L'Oréal Paris ad first thing that pops right out is the model. The model in this picture is a very close up image of an older woman with extremely flawless skin. Her face takes up most of the ad, and it is very closely zoomed in portraying where there is the most wrinkles on a woman’s face the eyes. The product that is trying to be sold is the Revitalift that reduces the look of wrinkles underneath the woman’s eyes to tighten the look of appearance and decrease the look of bags under the eyes. The models face is a more serious seductive look showing her none wrinkled eyes or bags. Underneath her eye is a quote by the model that says, “ I’m amazed… the results are spectacular!” (Andy MacDowell) This quote gives the audience towards older women encouragement that the product really works. On the left hand side of the ad, we see a large image of the product in a deep red rose color, followed by a smaller version behind the bigger product. The Revitalift shows how the bottle looks like the name and the company’s name of it. The texts are underneath the models face, presenting that this product in clinically proven and the number one most effected product on the market. It produces two points on what the eye cream will do and how it feels against the skin giving the audience and urgent message that this product is NOT a joke, and that is really does work. When I was flipping through the magazine this ad stood out to me the most because the face of the model captured my attention of her beauty and how close up it was, the background was fully black so even the product stood right at me with the bright red rose color. I believe that the importance of a proper ad in order to capture the targeted audience towards women is a beautiful model, something that women need or put on everyday...

Find Another Essay On Advertising Analysis Assignment: L'Oréal Paris

Cross-Cultural Communication Essay

1335 words - 5 pages Introduction For the course of International Management the following assignment has been giving with the objective to select a topic in the field of International Management. The topic for this paper is Cross-cultural Communication in Marketing/advertising. Communication is such an important part of everyone’s daily life, not only in one’s personal life but also in organizations. Also now a day, we are becoming every year more and more global

EuroDisney: First 100 Days Essay

635 words - 3 pages successful, they would be able to operate in similar weather conditions in Paris. With more than 350 million Western Europeans, 17 million can reach the Euro Disneyland resort within two hours by car. With the scheduled opening (which took place May 1994) of direct rail links to Great Britain via the English Channel there were countless additional potential guests. Thus, due to its transportation availability, Paris offers Euro Disneyland a wealth of

Pocari Sweat

2541 words - 10 pages This assignment deals with advertising and it's concepts. So to start off we'd like to explain certain terms:Advertising is more than just a means of disseminating product information. It is a primary communication tool of our economic system and our culture. In other words it could be defined as " a purposive communication to a target market, which assists in selling by drawing attention to the characteristics of a product which will appeal to

Representation of Female Characters in Italian Television Commercials

2518 words - 10 pages , decorate the scene. This confirms the perception that advertising is female, because most of the spots is addressed to women, because the female faces are the most used in commercial and because it tries to seduce like a woman (Brancati, 2002). 6. Sui generis figures If the whole sample shows mostly women of other times, between the frames of the analyzed spots we have seen some glimmer of novelty. The qualitative analysis revealed, in fact

Case Study of Innocent Marketing Mix

2377 words - 10 pages target costumer, launching new product, increasing sale channel, investing mobile advertising, adjusting PR strategy, will be the main assignment to innocent further development. In conclusion, innocent is a powerful competitor in Europe juice market. Nevertheless, it still has some potential threaten and need to keep improving. Bibliography: Age UK. (2013). The Big Knit. [online] Available at: http://www.ageuk.org.uk/get-involved/raise-money/get

quar.com analysis report

953 words - 4 pages give an example that reflects these. Students can go to the library or stay in class to produce the poster, A3 paper sheets will be provided All posters need to be handed to the lecturer and will be put up for further analysis. One person per group needs to explain the poster. Poster will be assessed by students based on four criteria:  Presentation  Clarity of message  Advantages and disadvantages  Development and

Jobs Analysis

2390 words - 10 pages prices to suit economic characteristics of each region and each region.  Maintain customer conference participation fairs Vietnam high quality goods, pushing advertising and marketing, strengthen guidance and consumer markets. There are sales policy grateful customers. 1.4. Job Position The Job Position is Chief Customers Officer. 2. Theoretical Foundations of Job Analysis 2.1. What is the Job Analysis? 2.1.1. The concept Job analysis is

Shampoo Case

619 words - 2 pages Untitled Sabrina Sciortino 9/30 ASSIGNMENT QUESTIONS- SUPER SHAMPOO PRODUCTS AND THE INDIAN MASS MARKET 1. What are the category beliefs among the non-users of shampoo? According to Exhibit 9, Shampoo Category Questionnare, most non-users of shampoo have positive beliefs regarding shampoo . Firstly, respondents try shampoo when recommended from a friend. They believe shampoo makes their hair look beautiful, healthy and

Fashion Theories and History

2232 words - 9 pages : Fairchild. Entwistle, J., 2000, The fashioned body: fashion, dress, and modern social theory. Cambridge, UK : Polity Press. Nadin, M & Zakia,R., 1994, Creating effective advertising using semiotics. New York : The Consultant Press. Roach, M & Eicher, J., 1995. Dress and Identity. New York : Fairchild. Winters, A. & Winters, P., 1996, What works in fashion advertising. New York : Retail Reporting Corporation. ONLINE REFERENCES: Analysis

Consumer behaviour in marketing ethics

1224 words - 5 pages and also understand ethical issues in marketing. Task 1 QUESTION 1 (L03: Assessment criteria 3.1, 3.2, 3.3, 3.4 & 3.5) Based on the research conducted pertaining to the particular company of your choice in the previous assignment; use the information obtained through the various techniques for organisational auditing; external analysis and competitor analysis, to propose a marketing plan for the concerning product/ service and also discuss the

Learing Assiments

934 words - 4 pages Assignment #1 Week 1 Chapter 1 1. Compare Glenn Sparks and Marty Medhurst’s approaches to the Diet Coke commercial. Which analysis makes the most sense to you? Why? Sparks scientific view is concerned with an in-depth analysis of the commercial, requiring objective tests to measure the validity of such advertising. His concern is why such unusual advertising is an attention grabber.I agree with Medhurt’s

Similar Essays

Business Plan For Milo Into The Irish Market Dublin Business School, And Year 1 The Launch Of Milo Into The Irish Market

992 words - 4 pages lecturer before you commence the assignment. You are required to: (a) Develop a creative and innovative marketing plan for the launch of a brand into the Irish market. The following structure should be adhered to when executing your campaign: · Product profile including three key USP’s · SWOT analysis · Projected customer analysis and a brief competitor analysis · Pricing strategy for the product. · One online and one offline promotional tool your

Estee Lauder: Integrated Marketing Communications Plan

4630 words - 19 pages Executive SummaryThe purpose of this situation analysis is to identify internal and external factors that will have an impact on Estee Lauder's integrated marketing communications program (IMC). A situation analysis is necessary to determine the position Estee Lauder is currently occupying, in terms of finances, promotional strategies, product range and brand image. A thorough analysis will help identify any opportunities and potential threats

Google's Competitive Analysis

2600 words - 10 pages Management Report Google’s Competitive Analysis Course: Media Business Strategy Xia Zhong ID:14210068 University of Westminster Table of content Executive Summary---------------------------------------------------------------------------3 Introduction------------------------------------------------------------------------------------- 4 Google’s Background

Alcohol Marketing Essay

1927 words - 8 pages Monash University: Faculty of Arts : Assessment Cover Sheet1. PRINT CLEARLY and complete all necessary details 2. Read and sign this cover sheet then staple it to the front of your assignment 3. Please note that it is your responsibility to retain copies of your assignments! 4. Please ensure that you have read and understand your faculty's policy about assignment submission and late penalties Student's name Russell Madeleine Jayne School