Advertising And Promotion Essay

4638 words - 19 pages

Advertising and Promotion

Advertising is a collective term for public announcements designed to
promote the sale of specific commodities or services. Advertising is a
form of mass selling, employed when the use of direct,
person-to-person selling is impractical, impossible, or simply
inefficient. It is to be distinguished from other activities intended
to persuade the public, such as propaganda, publicity, and public
relations. Advertising techniques range in complexity from the
publishing of simple, straightforward notices in the
classified-advertising columns of newspapers to the concerted use of
newspapers, magazines, television, radio, direct mail, and other
communications media in the course of a single advertising campaign.
From its unsophisticated beginnings in ancient times, advertising has
burgeoned into a worldwide industry.

My aims of advertising are:

Ø Inform people about the product

Ø Create a image

Ø Increase sales

Ø Compete with other shops

Ø Introduce in products into the market

Informative advertising

Currently in the biggest spender on this form of advertising, is the
government this advertising is used to pass on information to the
public. The passing on of this information is very important in any
advert. In my case when deciding how to advertise I can even use this
method as to inform about my newsagents shop and where about its
situated etc.

Persuasive advertising

The washing power industry spends as much as the government on
advertising, their adverts try to persuade the viewer that their
products are much better then the compensation. Their goal is to
attract people to buy their products.

There are different types of pervasive advertising:

Ø Adverts that show a famous person using the product.

Ø Adverts that compare one product with another.

Ø Adverts that use sex to sell the product.

I can use this method of advertising to tell people about my product
in such a way that the customers are persuaded to actually buy the
product, or change their opinion and behaviour.

Public relations

Public relations is the department that try's to promote the product
and show the good side of the company to the public. I can use this
form of promotion to bring my name and products to the attention of
the public and potential consumers. It's an advantage of creating a
good image of my business and this may be done by issuing new stories
of events surrounding itself to the press, or by associating my
business with an event, such as sporting or celebrity event (rarely
used). Other opportunities for Public relations in general include:
open days where potential customers are invited into an organisation
to see how it operates, in the hose newspapers that are circulated
among employees and customers and getting...

Find Another Essay On Advertising and Promotion

Q: "Advertising is the most 'important' element in the promotion mix." Discuss whether you agree or disagree by evaluating the other elements of the promotion mix. PART 3 DIRECT MARKETING

840 words - 3 pages Sales PromotionSales promotion affects the demand of a service or product differently to advertising. Whereas advertising is designed to create awareness and image the role of sales promotion is primarily to elicit an immediate purchase from the potential customer. Once again sales promotion doesn't seem as stylish or sophisticated as mass media advertising yet it has grown at an annual rate of about 9-12 percent. In comparison advertising

Advertising Manipulates Large Audiences Essay

864 words - 4 pages promotion campaign. One can start or launch the campaign any time he desires and can also finish the campaign accordingly to his requirement. 2. Advertising is usually a consistent marketing activity It’s possible to consistently present the business image and sales message amongst customers to develop awareness and trust. The brand message may be presented to customers throughout the year. Advertising are definitely bound to have their challenges and

Pros and cons of the promotional mix

972 words - 4 pages which is advertising, personnel selling, sales promotion and public relations tools. No matter how good a strategy or a plan is perform; advantage and disadvantage are surely to exist. The main purpose of conducting this literature review is to precisely identify the advantages and disadvantages of the four elements. One of the most popular promotional elements that company usually us is the advertising, but before we look into the pros and cons

Restaurant Advertising Strategies

966 words - 4 pages After reading “Frequency of Restaurant Advertising Strategies: Exploring an Urban Market” I have learned interesting facts about ten advertising and promotion strategies used by various urban restaurants. The ten areas included food and beverage displays, advertising specialties, food samples, electronic or internet resources, newspaper advertising, radio advertising, directory advertising, direct mail, coupons, and frequent diner programs. As

Role of Advertising and its impact on society

2399 words - 10 pages importantly the report will critically analyze the impact of advertising, which has been a matter of considerable debate and many different claims have been made in different contexts.A basic definition of advertising is provided by (Wells, Burnett & Moriarty, 2000) where advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor. Belch and Belch (2003) provide another simple definition where

marketing strategy and mixed strategy

1383 words - 6 pages 14 -1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t 's good and good for you Chapter Fourteen Communicating Customer Value: Integrated Marketing Communications Strategy 14 -2 Copyright © 2012Pearson Education, Inc. Publishing as Prentice Hall • The promotion mix is the specific blend of advertising, public relations, personal selling, and direct-marketing tools that the company uses to persuasively

effect of advertising on student to attend tutorial class

1106 words - 5 pages order to create company value as the reputation and recognition of brand and its products are increased. Advertising help the company to create brand equity during the launching and promotion of new products so that it is difficult for competitors to imitate (Ho, Keh and Ong, 2005). Besides, advertising pay an important role in the market as it send out a signal about the quality of the products so that consumers can assess and measure their

Marketing

586 words - 2 pages marketing could be something that I seriously consider for a future career. In the following sentences I will break down the whole marketing and promotions career and find out everything there is to know about the earnings, benefits and other related topics in the career of marketing.The position Managers oversees are advertising and promotion staffs, which usually are small, except in the largest firms. In a small firm, managers may serve as a liaison

Tobacco Advertising

1868 words - 7 pages non-smokers to begin smoking. Advertising is a particularly important factor among young people (11). Comprehensive bans on tobacco advertising and promotion can result in a considerable reduction of tobacco consumption on a national level. Laugesen and Meads (9) conclude that where a complete ad ban is coupled with an intensive public information campaign on smoking, a reduction in tobacco consumption of 6% can be achieved. A recent report by

Negative effects of advertising

1037 words - 5 pages customers weigh benefits, they become emotionally involved with advertising and promotion. Consumers identify ways the product or service can make them happier, improve their lives or give them pleasure. This part of the consumer response is irrational and can lead to impulse buying and competition to obtain the product. Many major retail stores are offering their finance to the customer with no interest if they pay in full in a period time. For

Advertising

2313 words - 9 pages communication) are: Advertising, Direct Marketing, Publicity (A form of public relations), Sale promotion, Personal Selling, Packaging, Events and Sponsorships, and Customer Service. Advertising is one of the most important parts of marketing communication, and also, advertising is possible to be a stand alone promotional tool which could help the company communicates with consumer.2. Discussion:2.1 The strength and weakness of advertising as a stand

Similar Essays

Advertising And Promotion Ce Electric

3066 words - 12 pages how above and below the line marketing techniques can be utilised to reach the target market, comparing CE-E's approach to their competitors and devising a communications plan to implement and manage any advertising or promotion campaign for improvement.Advertising has be defined as'Advertising presents the most persuasive possible selling message to the right prospects for the products or service at the lowest possible cost' Institute of

Relationship Between Advertising And Sales Promotion

1358 words - 5 pages Mojaveri, H., & Allahbakhsh, A. (2012). Review the Impact of Advertising and Sale Promotion on Brand Equity. Journal of Business Studies Quarterly, 4(1), 64-73. • Simon, C.J., & Sullivan, M. W. (1993). “The measurement and determinants of brand equity: A financial approach”. Marketing Science, 12(1), 28-52.

Promotion: Advertising, Selling, Publicity, And Internet/Mobile

1350 words - 5 pages MODULE 3 CASE ASSIGNMENT 1Promotion: Advertising, Selling, Publicity, and Internet/MobileAs the newly hired VP of marketing for Old Navy the current VP asked for an opinion on the current marketing strategy to target young adult males choosing to focus on a mobile media marketing campaign. -Memo to VP of GapTo: John Jacobs VP of Old NavyFrom: Rich Pistone VP Marketing Old NavyRE: Mobile Media Campaign Targeting Young Adult Males(1) Assumptions

Synopsis Of A Current Business Research Paper: Direct To Customer Advertising Of Pharmaceutical Products: Issue Analysis And Direct To Consumer Promotion

1167 words - 5 pages Business Research SynopsisIntroductionThis research project paper discusses the Direct-To-Customer Advertising (DTCA) of Pharmaceutical Products: Issue Analysis and Direct-To-Consumer Promotion. This synopsis defines the research, states it purpose, explains the problem, identifies the parties involved, and describes the methods used to conduct the research.Definition of the Business Research and Its PurposeThe purpose of this study was to