This website uses cookies to ensure you have the best experience. Learn more

Advertising And The Women's Movement Essay

2035 words - 8 pages

Avoiding eye contact and cowering with her legs together, Aphrodite’s naked pudica pose in the Venus de' Medici ironically calls attention to the areas that she is trying hide, her breast and genitals (fig. 1). The futile attempts to hide her anatomy would be insignificant if not for the pudica’s contrasting counterpart, the male contrapposto pose, shown in figure 2. The nude male stands in a confident upright posture with his head held high and penis proudly exposed. In ancient Greece a man’s penis was a symbol of his strength, intelligence and authority, whereas pudica, “pudendus,” in Latin, means female genitalia and shame. According to Etienne Walla, an expert of Law, and Elisha Renne, who has a Ph.D. in Anthropology, evidence suggests that the Greeks thought a woman’s menstrual cycle proved she was ‘incomplete’. An imperfection only fixed when penetrated, femininity was a defective form of masculinity and therefore shameful (Walle, Renne 58). Ancient art forms advertised reoccurring messages that upheld social standards, and for the pudica’s egocentric male audience the convenient loose attempts to cover her genital disgrace gave them a sense of superiority while her unaware gaze created a voyeuristic experience. Despite the Greek’s second-class portrayal of women, the influence of Aphrodite’s modest pudica pose in Venus de' Medici had an unequivocal prevalence in art history as the reference point for later classical sculptors and one of the worlds most copied Greek statues. Not only did art influence their own social ideals, it ultimately embedded powerful preconditioned notions about gender into modern western societies. In order to show the negative far reaching consequences of the Greeks unequal treatment towards women, this essay examines how even after the shift from oppressed female sexuality to celebrated female sexuality, advertising in the United States still maintains the patriarchal construction of femininity.
Explained by Jeanne van Eeden, a professor in the Visual Arts Department at the University of Pretoria South Africa, advertising in capitalistic societies has a tremendous role in shaping how people view the world they live in (Eeden 3). She goes on to say, “Advertising images…stem from sets of power relations and enlist cultural codes, stereotypes, myths and ideologies in their social production of meaning” (Eeden 3). In other words, modern advertising reflects cultural class systems. Therefore, the poststructural feminist argument made by art historian Eunice Lipton that women did not form their own identities because they were not allowed to participate in art history, supports the idea that reoccurring images of women like the pudica pose created strict ‘feminine’ standards based on male expectations (Lipton 10). Even though women were enjoying the same freedoms as men, by the 1970s the obsessive preoccupation with the female body that took over American media made it apparent that the impact of long-standing male...

Find Another Essay On Advertising and the Women's Movement

The Women's Movement Essay

1447 words - 6 pages The Women's Movement Works Cited Missing The women’s movement began in the nineteenth century when groups of women began to speak out against the feeling of separation, inequality, and limits that seemed to be placed on women because of their sex (Debois 18). By combining two aspects of the past, ante-bellum reform politics and the anti-slavery movement, women were able to gain knowledge of leadership on how to deal with the Women’s Right

The Women's Suffrage Movement Essay

2255 words - 10 pages more determination to the women’s suffrage movement, women, men, and organizations worked together to ensure the franchisement of women. This time, the movement succeeded in allowing women the right to vote when voters approved the referendum introduced in 1910 in the election of 1911. The amendment became known as Amendment 8 to the California state constitution. California was the sixth state to approve women’s suffrage in the United States, it

Elizabeth Cady Stanton and The Women's Rights Movement

1120 words - 4 pages cousin Gerrit Smith, and met refugee slaves, hiding at Smith’s place. While visiting London with Henry, who was attending an Anti-Slavery convention, Stanton met Lucretia Mott, a Quaker teacher who later was involved in Stanton’s Women’s Rights movement. “Denied her seat at the convention, as were all the women delegates, Mott discussed with Stanton the need for a convention on women's rights.” (“Women’s Rights”) The idea materialized when

Elizabeth Cady Stanton and the Women's Rights Movement

1160 words - 5 pages Elizabeth Cady Stanton and the Women's Rights Movement Elizabeth Cady Stanton was an important element of the Women’s Rights Movement, but not many people know of her significance or contributions because she has been overshadowed by her long time associate and friend, Susan B. Anthony. However, I feel that she was a woman of great importance who was the driving force behind the 1848 Convention, played a leadership role in the women’s

Feminism: The Civil Rights Movement and Women's Rigths

2024 words - 8 pages Americans were not. At the same time the Civil Rights Movement was going on, the Women’s Liberation Movement was happening too. Women were gaining their rights along with African Americans. The fight was long and hard, but they won their rights. They were given their right to vote and the chance for better jobs. This time period became a battle not only between African Americans and White Americans but between the sexes. Trying to reach a sex

The Women's Movement in Ireland

1624 words - 6 pages Army. Some of the branches of Cumman na mBan actually refused the Manifesto in support of John Redmond. Women were one of the few in Ireland to oppose joining Britain in the war, “We call on Irish men to remain in their own country and join the army of the Irish Volunteers.” Many of the women involved in the movement were related or married to well-known key figures of that time such as Hanna Sheehy Skeffington and Mary MacSwiney. The

The Women's Movement in Ireland

1284 words - 6 pages rights, at the time they were unable to join political parties and they were treated as second class citizens. Women’s participation in public life was frowned upon by the Catholic Church and other organisations that were male dominated, all of the above motivated a Women’s Movement in Ireland. The aims of Inghinidhe na hÉireann were; to promote Irish language, Irish literature, history, music and art, basically to promote Irish culture and an

Women's Movement in Korea and China

3132 words - 13 pages Movement in Modern Korea (pg.41)2.The book of Korean Women and their Experiences in the Traditional World (pg.68-75)3.The article of Studies on Urban Families (Seoul) (pg.204)4.The book of The Women's Movement in China (pg.56)The women's movements established marriage laws that prohibited concubinage and permitted widows to remarry. The decision making in a family today usually involves both parents, whereas all the decisions and authority of the

Women's Rights and Abolitionism and how did the abolitionist movement aid women's rights advocates in their fight for suffrage?

1099 words - 4 pages Women's Rights and AbolitionismElizabeth Cady Stanton, a long-time advocate of women's rights, in a speech to the American Anti-Slavery Society said, "Yes, this is the only organization on God's footstool where the humanity of women is recognized, and these are the only men who have ever echoed back her cries for justice and equality..." The American Women's Rights movement was very much a product of the fight for abolition. Early leaders, such

The Women's Rights Movement 1848-1920

1363 words - 5 pages , they did not have the national support that their adversary had. Yet, one thing that both groups had in common was their struggle to gain supporters and spread influence. During the early years of the 1880’s, the women in both groups had a very hard time attracting women, male politicians and voters to adapt the cause ("The Women's Rights Movement, 1848–1920."). In fact, organizations began popping up that opposed the women’s suffrage efforts

"women's suffrage movement in the 1920's"

1640 words - 7 pages system of women's and infant's health care clinics as well as a constitutional amendment prohibiting child labor, a measure supported by many women's groups.But the early momentum quickly dissipated, as the women's movement divided within and faced growing hostility from without. The major issue that split feminists during the 1920s was a proposed Equal Rights Amendment to the Constitution outlawing discrimination based on sex. The issue pitted the

Similar Essays

The Women's Liberation Movement Essay

2266 words - 9 pages Free twenty-four-hour community run day care; abortions on demand; wages for housework were the radical demands of the early women's liberation movement. The book Dear sisters: Dispatches from the Women's Liberation Movement contains a collection of broadsides, cartoons, manifestos, songs and other writings from the early years of the women's movement (1967-1977) which is beaming with energy and the intense spirit of the movement that

The Women's Liberation Movement Essay

1473 words - 6 pages Beginning in the late nineteenth and early twentieth century women began to vocalize their opinions and desires for the right to vote. The Women’s Suffrage movement paved the way to the nineteenth Amendment in the United States Constitution that allowed women that right. The Women’s Suffrage movement started a movement for equal rights for women that has continued to propel equal opportunities for women throughout the country. The Women’s

The Women's Rights Movement Essay

1388 words - 6 pages The Women's Rights Movement was a significant crusade for women that began in the late nineteenth century and flourished throughout Europe and the United States for the rest of the twentieth century. Advocates for women's rights initiated this movement as they yearned for equality and equal participation and representation in society. Throughout all of history, the jobs of women ranged from housewives to factory workers, yet oppression by

The Women's Movement Essay

4661 words - 19 pages The Women's Rights Movement (1848-1998) The Women's Rights Movement was and continues to be one of the most incredible and inspirational series of events to occur in AustraliaThe Sex Discrimination Act 1984 makes sex discrimination against the law. The Act gives effect to Australia's obligations under the Convention on the Elimination of All Forms of Discrimination Against Women and parts of International Labour Organisation Convention 156. Its