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Advertising And Ways To Expose New Products

1359 words - 6 pages

Introduction:
In these days advertising has a variety of ways to expose any new product . Such as T.V commercials , street ads , radio , websites , newspapers , and so on .. . But , with the advance of advertising , people tend to be superficial or unaware about what being exposed to them . However , that is not people mistake because some companies conceal their backwards when displaying their products . For that reason , people should be more aware about what happening and know how to react to that action .

Literature review :
Nowadays advertisement has many methods to approach their ...view middle of the document...

On the other hand, when people can determine bad companies then people will be more able to know good companies .

Research questions,hypotheses, and variables :
How advertisement affect people ?
First,some companies employee professional marketer to make people convinced about their product which means that companies pay to impact people in many ways . According to Markman(2010) , these ways are related to people emotional response . Also, linking their product to a positive situation .To demonstrate, one of the advertisement shows that someone is using their product on a sunny day , nice weather , and displays that this person is happy , Which means overall they try to persuade you that it was a good experiment . Second , some companies use celebrity name and picture to make their product more famous and likeable to people .For instance, like Pepsi Cola , which put the picture of the most famous and loved athlete among people who ‘s name is Messi or many new perfumes are related to famous singer or actress .Finally , Some companies use deceptive ads on the street to attract their customers . For example , Macdonalds ads which displays an attractive picture of a Hamburger which is not the same they serve to people .
Do all companies have the same purpose to make people buy their product ?
No, not all companies manipulate people to make them buy the product .Companies that maneuver people try to hide the negative facet of their product and they tell only the positive facet or without giving more and exact details about the results . On the contrary , some companies are concerned about the consequence of their product .In fact , they study carefully their product according to scientific bases .Moreover , they care about the health of their customers .Nevertheless, these companies are not famous just because they did not give appealing advertisements to captivate customers to their product . Take the case of two face creams one of these cream has weak quality but it is known almost everywhere just because of the advertisements .Whereas the other cream has excellent quality but it is barely known .
How to be a smart chopper ?
First of all , According to Dachis (2011 ) a smart chopper must not let advertisements to control his mind . Obviously, advertising tries to affect our emotional response and keep us from thinking .Therefore , when we see any ad we have to be an active thinker not passive , and to consider the ad from two sides negative and positive then judge it accordingly . Second, Just because one of famous people uses a specific perfume doesn’t mean that it is the ...

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