This website uses cookies to ensure you have the best experience. Learn more

Advertising And Its Impact On Children

1548 words - 6 pages

Advertising has had a powerful impact on today’s children. From songs, to logos,

to characters, advertisers keep in mind their audiences. Competition is the force which

causes advertisers to target children. Children are targeted through the catch phrases,

animated characters, and toys in these competitive advertisements.

     The textbook used in class (Huffman, 2002) describes that “advertising has numerous”

methods to hook the individual into “buying their products and services.” The advertising

company surrounds a particular candidate such as a child and immediately sinks their teeth into

the child’s mind to manipulate the child into desiring their products. Through TV, cartoons and

magazine ads, child are hit by one subliminal message after another. They are shown how this

product will either improve their status by making them they envy of all their friends. Whether it

be a food, a particular catch phrase, a child can be the easiest for advertisers to prey on.

     Many types of foods targeted towards children have a catch phrase associated

towards them. Commercials use these catch phrases to implant their product into the

children’s memory. One example, are the goldfish crackers. “I love the fishes ‘cause their

so delicious…” This is the theme to a well-known commercial, which advertises

Pepperidge Farm goldfish crackers. Children sing the catch phrase over and over

throughout the entirety of the commercial. By the time the commercial ends the line and

products are inevitably stuck in a child’s mind. The commercial says”…and my mom says

that’s okay,” which implies to children that their parents will allow them to eat this snack.

Another example of a product with an addicting catch phrase is Oscar Meyer bologna.

“My bologna has a first name its O-S-C-A-R…” Instead of this song selling the product

itself, its aim is to sell the brand. The Oscar Meyer Company has auditions for the next

Oscar Meyer child. Again, their goal is to sell their brand. The company also has another

product with another catchy song, Oscar Meyer hotdogs. “I wish I were an Oscar Meyer

wiener…” The stress of this phrase is also the brand. Oscar Meyer commercials use

children to sing these songs and like the gold fish commercial, the song has been

imprinted into a child’s memory by the ends of the commercial. Both companies goals is

to sell their product. By targeting children, whole families are then targeted. Competition

between companies with similar products, is the reason catch phrases are used. If one

company can create a catch phrase that everyone will know and remember, they are one

step closer to winning the race.

     Animated characters are also a medium for ensnaring children. Animation has been the

way which companies from Disney to the Cartoon Network, capture the attention of children

everywhere. Tony the Tiger is the...

Find Another Essay On Advertising and Its Impact on Children

Role of Advertising and its impact on society

2399 words - 10 pages advertising on the society is a fiercely debated topic, and has been ever since the conception of advertising in its most basic form. There are negative and positive social impacts upon society from advertising in its various forms. For instance, advertising promoting public welfare has a positive social impact upon society, whereas advertising portraying women as sex objects has negative social impacts.The purpose of this report is to discuss the role of

Divorce and Its Impact on Cpuples and Children

1143 words - 5 pages Disease Control and Prevention reported during the period of 2011, that out of every 1000 individuals, almost 3.6 individuals have experienced divorce (cdc.gov, 2013). Divorce does not only impact the couples who are being separated, it even impacts the children of the couples. Much emphasis has been paid to the harmful effects of divorce on the couples and their children, although this research will focus on both the harmful as well as positive

Images of women in advertising; its impact on social perceptions of beauty and body image idealisms, and the extents to which we go to become them

2482 words - 10 pages important is because its close connection with movies and magazines, and fine arts meant that it has access to the newest of the new in industries, allowing the advertising to appeal to those who want the latest most advanced item, as society tells us we should have. The appeal is often indirect; it is portrayed subtlety through these social connotations present in advertising, and plays on our emotions. Sexual instincts and emotions are ones that

Vionence on TV and its impact on children. It was written by intermediate student of English and may be useful for other students on this level

746 words - 3 pages what they watch.TV may have a very negative impact on children who are exposed to silly and often brutal programs and films, which do not teach them anything. Moreover they are easily influenced by trashy commercials and tempted by junk food, sweats or expensive toys.But, in my opinion, the most important problem is violence on TV. I suppose that everyone who watches TV noticed that it is now present in almost every program or film, even cartoons

The Evolution of Advertising and its Impact in the Modern Day

1703 words - 7 pages hold their place in the advertising world. All three used Pathos in their commercials predominately. The first being comfort, the next being lustful, and the last being irritated. This is also a representation of how humans generally make decisions based on their emotions, often times called a “gut feeling”. This makes one wonder how many extraordinarily things have vanished as a result of poor marketing. Probably many. Works Cited Sweney, Mark

Advertising and its Effect on Childhood Obesity

1521 words - 6 pages amount of television that our children watch, they are likely to be exposed less to food advertising. This means that they won’t ask for those unhealthy foods, and can make better choices to reduce their risk for obesity. The food advertisements have a direct impact on the foods that children prefer to consume. “Direct evidence indicates that television food advertising increases children’s preferences for the foods advertised and their requests

Advertising and Children

1197 words - 5 pages all these images all around them and not even being aware that they are being advertised to. They trust the words that all the advertisements talk about even when they are wrong. Children are the most easily This paper discusses the negative effects advertising has on children. Areas of research include gender stereotyping, fast food advertising, and lack of awareness of advertising and its intent and meaning. Television is a big part of most

Children and Advertising

2273 words - 9 pages Children and AdvertisingChildren are the most vulnerable to advertising. They are the most susceptible because their minds are immature and are unable to distinguish good advertising versus bad advertising.Television commercials have a huge impact on how it affects children. Commercials are the biggest form of advertisement geared toward children. "Children between the ages of two and eleven view well over 20,000 television commercials yearly

Advertising and Our Children

2246 words - 9 pages Marketing and advertising in the United States is creating needs rather than meeting the needs of our children. Advertising influence on children and teenagers is increasing beyond just television today. Children cannot escape the 40,000 ads that are on t.v. alone, keep in mind that is television alone, not including the pervasive influence of other media such as ad placement in programs and video games, toys, the internet, billboards, radio

Television Violence and Its Effects on Children

1924 words - 8 pages Television Violence and Its Effects on Children Television violence affects all who view it, but its biggest effect is on children. Children’s minds are like a blank page. Television is writing violence on that page. Television violence is one of the causes of aggression and violent behavior in children. This problem is not new, but in recent years it has gotten worse. In the last few years, violence in television programs has increased

Media Violence and its effect on Children

1694 words - 7 pages It often seems like everywhere one looks, violence shows its ugly head. We see it in the streets, dark back alleys, schools, and even at home. Home is a major source of violence. In many peoples' living rooms there sits an outlet for violence that often goes unnoticed. It is the television, and the children who view it are often pulled into its realistic world of violent scenes with sometimes devastating results. "Unless and until there is

Similar Essays

Tv Advertising And Its Effect On Children

2904 words - 12 pages TV Advertising and its Effect on Children Today’s children are unique in many ways from previous generations, but perhaps the most influencing on our young children today is Television advertisements. "In 1997, the nation’s estimated 34 million children age 12 and under will have spent or influenced spending of a record $500 billion" (Horovitz 1997). There is obviously a great deal of interest in this subject, many books have been

Divorce And Its Impact On Children

960 words - 4 pages ] responsibility to fix it," (Harrar 53). Most children automatically feel guilty for what is happening between their parents. Immediately, children may think, "its all my fault! I have to do something!" However, the responsibility of the parents in this stage of the divorce relies heavily on assuring their children that the decision was made solely between mom and dad. "Tell your children two important things: 'Parents never divorce their children

Television Violence And Its Impact On Children

642 words - 3 pages The children of America spend their time on many different activities. One of the most time consuming activities is watching television. Television plays a large role in the social and emotional development of children today. One good quality that television has is that it conveys information and happenings around the world that they may not otherwise know about, but some people have been questioning whether television does more harm than good

The Negative Impact Of Targeted Advertising On Adolescents And Children

2932 words - 12 pages existent positive effects of targeted advertisements, negative impacts significantly outweigh them, and it is clear that targeted advertising carries noticeable harm for children`s education, health, psychology and social life. This essay will evaluate impact of targeted advertising on children and adolescents considering its possible positive and negative effects. Which include obesity and ‘sexualization’ of children, rise of harmful addictions