This website uses cookies to ensure you have the best experience. Learn more

Marketing At Progressive Inc Essay

666 words - 3 pages

Problem DefinitionProgressive is a service organization (an auto insurance provider) that is looking to diversify its service offerings. By examining Progressive's existing service offering, we see that compared to other insurance providers its economics are not typical. In exploring the reasons, we learn that the company does things very differently than its competitors and, as such, has significantly different capabilities. Understanding these capabilities is necessary before assessing the new service innovation under consideration: pay-as-you-go insurance. We can analyze the existing capabilities of Progressive Insurance and the market demands of its customers to determine the viability of a potential new service. We can evaluate the introduction of technological service innovations. Because the perception of technological capabilities plays an important role in customer acceptance of such innovations, their introduction must be considered from a behavioral as well as business perspective.Situation AssessmentStrengths· differentiated services· technological leadership· good price segmenters· innovation· Use Internet technology in gaining customersWeaknesses· Immature level of development of marketing efforts· No clear strategy or roadmap of dealing with competition from top tier insurance companiesOpportunities· consistently outsegment and differentiate from competitionThreats· Excessive customer segmentation· Excessive technology investment in non-value added projects that are not reigned in before fruition.· Increasing deregulation in the insurance services industryProgressive prides itself on providing low cost premiums resulting in 25% savings to customers employing innovative technology and price segmentation and it is regarded as Progressive's core competency. However, Progressive is at crossroads: whether to continue to attract niche markets employing innovative technologies such as the Autograph or to go the conventional insurance route aka State Farm or All State in the future?Progressive took advantage of the Internet technology for customer education and quote comparison shopping and other innovations to offer insurance to customers.Some of the threats that could endanger Progressive's prosperity or survival in the future include excessive...

Find Another Essay On Marketing at Progressive Inc

marketing strategy and mixed strategy Essay

1383 words - 6 pages Format Designing a Message 14 -25 Copyright © 2012Pearson Education, Inc. Publishing as Prentice Hall Appeal to Cognitive Processing 14 -26 Copyright © 2012Pearson Education, Inc. Publishing as Prentice Hall 14 -27 Copyright © 2012Pearson Education, Inc. Publishing as Prentice Hall Steps in Developing Effective Marketing Communication Moral appeal is directed at the audience's sense of right and proper Designing a Message 14

Women During the Progressive Era Essay

1215 words - 5 pages Editorial Team. "Labor in Progressive Era Politics." Shmoop.com. Shmoop University, Inc., 11 Nov. 2008. Web. 28 Mar. 2014. . Shmoop Editorial Team. "Politics in Progressive Era Politics." Shmoop.com. Shmoop University, Inc., 11 Nov. 2008. Web. 29 Mar. 2014. . Shmoop Editorial Team. "Progressive Era Politics." Shmoop.com. Shmoop

E-Commerce Market

1635 words - 7 pages already involved in export and have strong unfilled needs and wants in this area. They are often early adopters of technology and are customers with a strong tendency to rebuy. Target market Strategy To stimulate recognition of Global Reach Inc. as an innovative and credible enterprise from the target markets and to stimulate learning and acceptance of the marketing methodology used by the firm. To build strong client loyalty by branding the

Dunkin' Dunuts

1297 words - 5 pages -restaurant minimum, who possess a net worth of at least $1.5 million and minimum liquidity of $750,000. Dunkin' Donuts' strategy for new market expansion focuses on identifying the right franchisees willing to commit the resources to build a network of restaurants, rather than just opening one at a time Marketing Strategy Dunkin' Donuts has a well established brand strategy which has been perfected over the years. They believe in

Employee handbook

4171 words - 17 pages accordance with appropriate law.Employment At-WillEmployment with ABC Inc is "at-will." This means that you may terminate your employment at any time. It also means that ABC Inc can terminate your employment, at any time, with or without notice or cause. [Add if applicable: While ABC Inc generally adheres to progressive discipline, it is not bound or obligated to do so. Again, at the sole discretion of ABC Inc, you may be terminated at any time

International Marketing Ethics

924 words - 4 pages , targeted at building ethnical business relations" (Economy, 2004, 2). As a free market, Bulgaria hopes to have more businesses join the BBLF. The mission of the BBLF is the promotion of "socially responsible business practices which benefit business and society and help achieve social, economic and environmentally sustainable development" (BBLF, 1999-2008, 1).The marketing efforts of WhartonKazoku, Inc. are powered by their employees. Solid ethics help

Marketing Research

1177 words - 5 pages chosen way to create, distribute, promote, and price a product or service (manage the marketing mix variables)" (Dolak, n.d.). Kudler's plans and budget focus primarily on "new initiatives, marketing communications, and marketing research" (Apollo Group, Inc., n.d.). The new initiatives Kudler is proposing, the strategic initiatives to which they are aligned, and the marketing activities are shown in Table 1.Table 1 - Kudler Fine Foods: 2007

EBUS - Marketing Differences - Office Depot & eBay, Inc

952 words - 4 pages IntroductionThe emergence of eBusiness has had a massive impact on the way in which business is conducted. The internet offers a distribution channel for sellers to market their products or services to perspective buyers anywhere at anytime in which the target market may have been substantially smaller. Internet marketing is defined as "the practice of using all facets of internet advertising to generate a response from your audience. It ties

Integrated Marketing Communications (IMC) in Guess Inc and Gap Inc

1538 words - 6 pages clothing with deep discounts. As a result, stores are forced to put special offers on items on a frequent basis knowing that consumers can buy that cheaper somewhere else. For this reason, GUESS? Inc.’s prices have declined over the years. Even companies like Gap Inc, known for selling products at reasonable prices, have changed strategy to keep up in the retail market. One factor boosting online shopping is retailers offering online private sales

Marketing approach for dell computers

575 words - 2 pages . As the company grew, it also developed an understanding of how to effectively manage their supply and distribution channels. This marketing audit will analyze the strategies and objectives of Dell, Inc. to show how their business objectives have translated into a successful marketing plan.The objective of this report is to communicate the results of a comprehensive marketing audit of Dell, Inc. The audit will be conducted by utilizing data

Defining Marketing Paper

1097 words - 4 pages for numbers, Excel sheets, accounting, basic business functions, and saying we're the more user-friendly experience for people who want to use their computers for photos and videos and visual graphics" (Lukovitz, 2007). Apple's marketing function delivered distinct value to customers in order to drive up revenue.StarbucksStarbucks has become a master at marketing their product to be profitable. Starbucks' "product innovation and store ambience that

Similar Essays

Case Study On Progressive Insurance's Marketing Strategies

3711 words - 15 pages financial reporting, encourage disclosing bad news and welcome disagreement."--Progressive Managementa. ProductProgressive Group of Insurance Companies, herein known as "Progressive", is an insurance provider specializing in nonstandard personal auto insurance. Policyholders who prefer Progressive prefer it because of the core benefit Progressive provides: automobile coverage at an affordable rate customized specifically for the policyholder.1. Product

Progressive Essay

1358 words - 6 pages 1. Discuss how the new toll-free telephone number created a new marketing channel at Progressive. Was this new marketing channel effective? What channel service output increased as a result of the toll-free number? Be specific. The business was hunger to grow and could not resist the market condition that would provide even more opportunities. Therefore, the company decided to sell direct. It was really consumers’ demand as Progressive looked

Leadership Now Essay

607 words - 3 pages In the case of Coke Scores a Goal at The World Cup, the intent of marketing and public relation is more of a hybrid. Coke Scores a Goal at The World Cup is clearly convergence of marketing and public relations. Evident in the video presentation both marketing and public relations can be seen in progressive corporations. Bill Sledzik, Associate Professor of Public Relations states-“Public Relations build relationship and reputation through two

Dreams Essay

6620 words - 26 pages -perpetuating interaction cycle. To supercharge that cycle, you must: 1) define your strategy; 2) reorganize your processes to spark the cycle; 3) adapt your enterprise marketing technology portfolio; and 4) accelerate innovation with analytics. © 2014, Forrester Research, Inc. All rights reserved. Unauthorized reproduction is strictly prohibited. Information is based on best available resources. Opinions reflect judgment at the time and are