This website uses cookies to ensure you have the best experience. Learn more

Advertising Distorts Perception Of Self Image Essay

2046 words - 8 pages

Men and women view themselves differently and both men and women are concerned about how others view them. This leads to both genders becoming increasingly conscientious of what they eat, how much they eat, and how often they should exercise. Often times both struggle with making these changes so they look for an easy way to see the results they desire. Advertising agencies have noticed this stigma and taken advantage of both sexes insecurities about self-image. This can be seen in the Hydroxycut ad from 2008, and the SuperPump 250 ad in 2010. These two ads highlight the benefits of the products, while pinpointing the insecurities of the consumers. Although there are similarities between the two genders concerns regarding self-image, ultimately men tend to want a more muscular look and women typically just want to lose weight and look thin.
The Hydroxycut ad features an attractive woman for this product, which claims it is ‘Americas #1 Weight-Loss Supplement.’ The setting is on a tropical beach and the woman is standing in the sand near the ocean in a red two piece bikini. There is a quote that says “I lost 39 pounds. Fast with Hydroxycut!” Below is Gillian Risebury from Collinsville, Illinois’ testimony to the effectiveness of the product. She says before she took the product she felt unhappy and uncomfortable wearing a bikini, but after seeing Hydroxycut’s effectiveness in other users she decided to try it. After she took this supplement she reported losing 39 pounds and seven inches off her waist in 13 weeks. She relates that she is a testament to the effectiveness of the product and now she feels comfortable at the beach and at pool parties. Moving down the page is a before and after picture of her showing her significant progress. Then in small print a statement is made ‘Results will vary. Individual combined Hydroxycut caplets with sensible diet and exercise.’
As the viewer moves down the page another statement is made ‘Used by Millions to Lose Weight Fast.’ Displayed under this is an open water bottle and the traditional caplet version of the product with a preview of the new instant drink packets, which states ‘Just mix, drink and start losing weight!’ Next to this is Dr. Nick Evans, M.D. who says “Based on the scientific studies of the key ingredients in Hydroxycut caplets and my personal experience using the product, I would recommend Hydroxycut to healthy adults wishing to lose weight.” Also the heading above the doctor reads ‘Clinically proven ingredients help you lose up to 4.5 times the weight than diet and exercise alone.’ Toward the bottom of the page there is a list of places where the product is available. At the very bottom of the page in noticeably smaller type is a study that was conducted by scientists to show the results of subjects who took Hydroxycut and those that took a placebo over an eight week study. The top of the ad primarily focuses on Risebury’s testimonial and as the viewer moves down the page the clinical...

Find Another Essay On Advertising Distorts Perception of Self-image

Semiotic Analysis of a Advertising Image

1459 words - 6 pages For my semiotic analysis I chose to talk about a commercial for ‘Be delicious’ from Donna Karan New York to demonstrate how advertising generates its meanings, construct the image and behaviors ideology in order to attract customers. ‘Semiology provides the analyst with a conceptual toolkit for approaching sign systems systematically in order to discover how they produce meaning’ (Bawer et. all, 2000: 227). Advertising is one of the

The Decline of Self-image in Women

1217 words - 5 pages dissatisfaction with their internal body image. The decline of self-image in women can be directly linked to several contributing factors including: film and print advertising, social media, and the early exposure of adolescent girls to overly-sexualized products and media. “Sex sells” is an aphorism closely adhered to by both the film and print advertising industries. For over a century, magazines, newspapers, film, and other advertising mediums have

Influence of Culture on Self Perception

2268 words - 9 pages the status they once held.Page 5Sexual Identity, the Possible Cultural Conflicts, and Resulting DisordersHarper, Fernandez and Jamil explain that developing ones identity requires creating a self-image in his or her occupation, sex roles, politics, and religion from ones experiences that is meaningful within the community in which one lives (2009). Goes on to state that adolescents who are associated with various identity groups, such as one who is

A Distorted Perception of Beauty: Media’s Influence on Body Image

1305 words - 5 pages untouched. This perfect lie negatively effects young women’s perception of their look, style, and body. These false images cause severe consequences in young women’s physical and emotional aspects, negatively effecting how they perceive themselves. Today’s media images in advertising and magazines give young women a false and inadequate view of self body image. Dove’s Model to Billboard Campaign Video and Time Lapse Photoshop video represent the

Audience Perception of the Stereotypical Black Image on Television

2787 words - 11 pages Audience Perception of the Stereotypical Black Image on Television In the introduction to the section on understanding social control in Race, Class, and Gender in the United States, Paula Rothenberg states “The most effective forms of social control are always invisible”(507). One of the most prevalent forms of invisible social control the creation and perpetuation of stereotypes. Studies have shown that stereotypes can become so ingrained in

The Media's Dangerous Perception of the Ideal Body Image

1608 words - 6 pages logical place to start would be the diet. A study conducted by Duke University showed that 40% of all nine and ten year old girls have already been on a diet ("Self Image/Media Influences"). Surveys by the Centers for Disease Control in 2004 reported that in adolescents approximately ages fourteen through eighteen, more than 59% were trying to lose weight and that 18% of girls had gone without food for twenty-four hours (“Body Image”). Children at

Media - The Relationship of Self and Advertising

1756 words - 7 pages The Relationship of Self and Advertising       Advertising has an extremely strong hold on society. Due to the overwhelming presence of mass media in popular culture, products are often recognized solely by how they are portrayed in their advertisements. Regardless of how truthful or misleading it may be, advertising is how companies spread the message about what they have to offer to the public. Advertising appears in various forms

The Effect of Advertising on Women's Body Image

1346 words - 5 pages identity. Nevertheless, majority of individuals in modern societies deem that, such advertisements can caused so many harmful effects to women gender identity, such as low self-esteem. Also, it can cause depression to the women advertising due to the lack of confidence. Whereas, minority of people believes that, it is all about the women own decision whether to be exposed in such kinds of images or not. As well, it may benefit both parties, women

An Evaluation of Body Image and Self-esteem

1361 words - 5 pages weight evaluation. Although African Americans girls are dissatisfied with their bodies, it does note conducts them to assess their overall appearance. (Dalton et al. 2011) The increase of eating pathology is partially due to the mass media. The unrealistic thin images of models in the media in comparison to female's actual self-image. The exposure to images of slender models could lead to restrained diet, and several other risk factors. According to

Importance of Self-Image in the Loman Family

1473 words - 6 pages immaturity determine the course of their lives. The protagonist is a deranged and disillusioned character who cannot come into terms with his life’s failures, compounded with the unstable life of his sons, Biff and Happy. This is a play which shows how the self perception of a character not only develops misleading self image in the mind of the character but influences how other characters perceive them. Firstly, Willy Loman is a character in whom

An Evaluation of Body Image and Self-esteem

1206 words - 5 pages Procedures The random sample of females that is selected will be conducting an investigation on the correlation between body image and self-esteem. A consent form will be given to the participants. The participants will be told the procedures vaguely. They will be told that they will be debriefed in the end. Any question will also be answered at the beginning of the experiment. The participants will be studied in the same environment. They will

Similar Essays

How The Media Distorts Male Self Perception

1498 words - 6 pages How the Media Distorts Male Self-Perception Women are insecure. They constantly diet and scrutinize their bodies. They fall victims to the anorexically thin models appearing in the media. Why do men have it so easy? For years these questions are what women asked themselves. In a world where appearance is everything, women have been the main source of all the hype concerning the image and body. Advertisements have

The Effects Of Advertising On Self Image

2077 words - 8 pages schematic will filter through advertisements to find information about body image. These types of advertisements are not hard for women to find, so they will easily reinforce their negative body image thoughts. Those that are aschematic on body image will not be affected by these advertisements. “It was expected that individuals who are schematic on appearance are more likely to be dissatisfied with their bodies and self in general and are more likely

Connection Between Media, Advertising And Self Image

552 words - 2 pages The connection between media, advertising, and self image has always been around. Be it the idea of being as skinny as the model on TV, or just drinking name brand Coke to be “cool”. Being like the model usually causes more problems than a simple Coke, but it all happens. The model on TV usually affects people in the way that the men or women may want to be tanned, skinny, strong, or all around good looking. The effects of Coke may only have

The Effect Of Skinny Models In Advertising On Egptian Women's Self Perception

742 words - 3 pages to lose weight; moreover it may cause eating disorders such as anorexia and bulimia. Problem statement: This paper’s purpose is to measure and analyze the effects that the exposure to skinny models in advertisements has on Egyptian women perception of the ideal body weight. Moreover, this paper attempts to discover if watching skinny models in advertisements affects Egyptian women’s self-esteem and eating habits. Literature review As