Advertising For Online Businesses Essay

2028 words - 8 pages

Advertising for Online Businesses

The internet is a huge business and its constant and significant
growth attracts more and more businesses to be online. In 2004, online
sales reached $117 billion (www.comscore.com with more than 812
million internet users (www.internetworldstats.com/stats.htm). All
these internet users are potential customers and it is essential to
exploit such an opportunity.

However promotion is crucial, not only to increase traffic. A basic
principle is: if people do not know you, they can not buy anything
from you. With the incredible increase in the number of existing
websites, it is likely that you may not be noticed. The internet not
only gives you the opportunity to sell online, it also enables to
advertise online and the advantages are numerous. However, there is a
trend to forget offline advertising and its benefits as it is
generally more expensive, indeed not affordable, especially for small
businesses.

This paper deals with the importance of integrating both online and
offline advertising when running an online business in order to run an
effective campaign which will generate traffic, sales and increase
profits. It first briefly describes what is considered as online and
offline advertising and then goes on to discuss the importance of
combining the two methods.

Online advertising corresponds to advertising done on the web or
through emails. It consists of search engines and directories,
banners, pop-up, emails, newsgroups, affiliate programmes, viral
marketing and the content of the websites. Some of these elements
exist with variations. For instance, banners can be static, animated
or interactive; emails can be in the form of a text or a combination
of text and animation….

Offline advertising (or traditional advertising) is a diverse arena.
In short, I consider offline advertising as communicating through the
mass media that is to say TV (local, national…), radio (local,
national), print (local, national newspapers, directories, magazines…)
outdoors (billboards, bus shelter…) and cinema. These are known as
‘above the line’ advertising. According to me, direct response[1](without
the use of the internet off course) could be included in the above
definition as it utilises some of the components of mass media.

The primary reason why a company should combine online and offline
advertising is because of the general advantages these two methods
provide. Online advertising enables to one to target an audience with
accuracy, and enables efficient focus on specific segments. With this
method, a company can track how the different users interact with a
brand and in what they are interested. The different ads on the web
can be quickly delivered and are really flexible with few additional
costs and is easily accessible anytime. Online...

Find Another Essay On Advertising for Online Businesses

online mktg Essay

705 words - 3 pages Untitled The Internet has opened the gates for business ventures to quickly achieve results that were once thought impossible. As the Internet continues to expand its reach, online business marketing and advertising have begun to take a bigger slice of the overall marketing pie. A majority of the population is surfing and searching the internet, and a business that is able to reach these people when they are ready to buy what they

Advertising: Information or Manipulation? Essay

1914 words - 8 pages Advertising: Information or Manipulation? In today’s difficult economy who can afford to spend their hard-earned money carelessly? Americans want good quality and low prices, and businesses that advertise their product make saving money possible. Advertising was created for one reason, so businesses could make known their product (Black, Hashimzade, and Myles). Some consumers may argue that advertising is not informative, but that it is

Internet Business: bricks-to-clicks and clicks-only

631 words - 3 pages For each of the business models, identify 2 businesses*, one that is a "bricks-to-clicks" and one that is a "clicks-only" or "pureplay". Comment briefly on any differences you observe in their approaches to doing business on the Internet. Business model is the way of doing business by which a company can sustain itself. The two business models that I chose were Advertising and Brokerage models. In the advertising model the business that I

MMMMMMM

560 words - 2 pages The Internet has opened the gates for business ventures to quickly achieve results that were once thought impossible. As the Internet continues to expand its reach, online business marketing and advertising have begun to take a bigger slice of the overall marketing pie. A majority of the population is surfing and searching the internet, and a business that is able to reach these people when they are ready to buy what they are selling will almost

How Social Media is Used in Small Business Industry?

1649 words - 7 pages Social media has set in a new wave in the business world. As per the recent study carried out by Internet Advertising Bureau UK, a business having social media presence is likely to attract 80 percent more customers in future (The Guardian, 2013). Especially, for small businesses having limited time and budgetary constraints, it is important to chart out an effective social media marketing policy to give the required boost to the business

Future Trends in Advertising

1163 words - 5 pages University of PhoenixJune 9, 2009The future trends in advertising are very important to brand recognition in the marketplace. Brand recognition helps the consumer to identify a brand and is recognized for its stated brand attributes or communications. Branding is a marketing tool that is used to get a product and or service out to the general public. "Branding is a marketing technique that has the potential to take your business to the next

The relationship between advertising and content provision on the Internet

4468 words - 18 pages Advertising and content on the Internet 677 The relationship between advertising and content provision on the Internet Yuehong Yuan, Jonathan P. Caulkins and Stephen Roehrig H.J. Heinz III School of Public Policy and Management, Carnegie Mellon University, Pittsburgh, Pennsylvania, USA Introduction The distinction between advertising and content may sometimes seem to be blurred on the Net. Consider, for example, the majority of company Web

DELL Online Advertising Campaign

1974 words - 8 pages . Furthermore, it is more flexible and diverse than traditional advertising which could combine with other marketing forms. There are different forms of online advertising of one-, two-, and multi-way communication which are realized on the internet at present. Although there are many advantages for online adverts, some disadvantages also could be noticed. Online advertising is two way communications between customer and advertiser which the content is

Define Marketing Paper

896 words - 4 pages competition for prospects. Trifon's list includes rich media, search and display advertising, in-game and mobile advertising, content explosions, global marketing, and ad-supported applications (Trifon, p.1). These ingredients create indisputable abilities to remove all barriers placed before a company's advancement in online marketing.Online Marketing Takes OverThis article is very informative and intriguing for an aspiring marketer of the new millennium

McBride Marketing Plan

991 words - 4 pages airports and major tourist attractions. Another type of media that can be put into place is advertising through the use of the Internet or online advertising. Since McBride Financial Services is already a web-based entity it makes sense to use online advertising. "The inherent measurability of the Web has set a new standard for all media. The Internet can demand a higher price for advertising when it is targeted and relevant" (Moore, 2005).With the use

The Remarkable Effects of Advertising

2486 words - 10 pages powerful instrument for the elimination of ignorance-comparable in force to the use of the book instead of the oral discourse to communicate knowledge.” Therefore, small Emirati businesses should depend more on advertising in order to benefit the business, consumer and society. Benefits of advertising- businesses One reason advertising is used is because of its importance for any new business. Advertising is very crucial to any business because

Similar Essays

The Importance Of Combining Both Online And Offline Advertising For Online Businesses

1550 words - 6 pages people do not know you, they can not buy anything from you. With the incredible increase in the number of existing websites, it is likely that you may not be noticed. The internet not only gives you the opportunity to sell online, it also enables to advertise online and the advantages are numerous. However, there is a trend to forget offline advertising and its benefits as it is generally more expensive, indeed not affordable, especially for small

Web Accessibility: How Improving Online Communication For The Blind Aids Businesses

1958 words - 8 pages Many businesses are struggling in today’s sluggish economy. According to ShopperTrak’s National Retail Sales Estimate, total retail sales for Christmas week 2010 were down 4.1 percent and foot traffic in brick-and-mortar stores fell 6.1 percent. To increase sales, companies must look for new marketing ideas and revenue streams. Web advertising and the creation of online storefronts— ‘click-and-mortar’ stores versus ‘brick-and-mortar’ stores—are

Internet Advertising Essay

868 words - 3 pages Internet Advertising Internet Advertising is the way of the future and it is very evident since many companies and businesses have their own web sites and advertisements are located all over the World Wide Web. The Internet or World Wide Web is quickly becoming the most effective way for a business to advertise their products or services to customers. Web sites such as search engines or small sites that sell advertisement space for sponsoring

Marketing With Social Media Essay

1768 words - 7 pages , they had to be more involved, creating a whole new challenge to advertising via social media website. By the end of 2011, approximately 31 billion dollars will have been spent for online advertising (Chmielewski), with social media websites claiming 11% of that (Indvik). This statistic alone shows just how important businesses believe it is to advertise on social websites, however for a business to be successful with a social media advertising