Advertising For Vogue Magazine Essay

1049 words - 4 pages

Around every corner, there seems to be an advertisement for various products on the market. Whether it is a television commercial, radio commercial, internet advertisement, magazine advertisement, or billboard, advertisements are everywhere. Each advertisement is selling a supposed “new and improved” product designed for all of the different wants and needs of the people who populate this world. The products being sold differ from unnecessary desires, to items that are essential for living. For example, clothing is an essential for living, but the bigger majority of the population cannot afford to purchase top-notch brand names. Advertisements for clothing in Vogue Magazine are extremely different from the clothing advertisements that would found in the magazine Seventeen. Both well-known magazines are exploiting what is expected to sell to their target audience, but they are trying to attract and selling to two different target audiences. Considering Teen Vogue is striving to attract a more youthful audience, the Keds advertisement found in Seventeen would be a better fit for Teen Vogue instead of the Versace advertisement found in Vogue, because of its higher attraction to teenage females.
By Seventeen’s title, it’s easy to identify which age group the magazine is trying to attract. The bright colors, well-known younger celebrities, and printed features which include, “Girl Power!” and “The 17 Most Powerful Girls 21 & Under!” continue to show that Seventeen is trying to attract teenage girls to flip through their magazine. The front cover features Selena Gomez, who supports a shirt that says “CONFIDENT” in bold letters, inspiring teenagers to be confident and to live and follow their dreams.
Vogue Magazine is trying to reel in an audience of younger to middle-age adults. Neutral colors, middle-aged actresses, and more text than images are all fitted towards the wants and needs of women in their twenties and thirties. Headlines that include “Change it up in 2014” and “Stroke of Genius” are articles that would appeal more to middle-age females who have interest in fashion, style, and trend. Vogue additionally targets career women who have the means to purchase products from their magazine. With product advertisement being the main profit resource of the magazine, Vogue tends to run advertisements which appeal to the high-end audience they need.
Teen Vogue, a version of Vogue that targets the teen generation, is produced to appeal to a broader target audience and award Vogue with a larger market. The magazine is trying to catch readers while they are young so they produce a future generation of original Vogue readers. Teen Vogue uses fun celebrities, music, language, and articles targeted to teenagers to attract readers. The magazine may resemble Vogue in the use of high end fashion brand advertisements, but they tend to also use brands targeted to teenagers to prove that they are hip and trendy.
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