This website uses cookies to ensure you have the best experience. Learn more

Marketing Huffman Trucking Gap Analysis

1861 words - 7 pages

Gap Analysis: Huffman Trucking PAGE \* MERGEFORMAT 1
Running head: GAP ANALYSIS: HUFFMAN TRUCKINGGap Analysis: Huffman TruckingMary MaryUniversity of PhoenixGap Analysis: Huffman TruckingThe market place is very competitive. A marketing strategy that consistently produces growth is critical for any business. To develop a marketing strategy without having the resources or expertise to implement the strategy is useless. The CEO of Huffman Trucking desires a marketing strategy that is customer centric. Craig Bailey author of Finding The Customer's Voice describes what customer centric is by saying, "Being customer centric requires that a business understands the customers' needs, set expectations about what can or cannot be done, provide alternatives if a customer's exact request cannot be accommodated and then meet or exceed those expectations ( Finding, 2004).Huffman Trucking is a trucking company in the services industry. Over the past several years Huffman has seen little growth within the company. Although they are a recognized company, they are not the top company and it is the CEO, Phil Huffman's' goal to become number one. Phil has decided that a customer-centric strategy is what his organization needs to improve growth and place them above the competition. The company is also experiencing communication problems with management. Pertinent information is currently being misconstrued among employees and marketing managers. Employees need to communicate effectively in the work place. Failure to work in a team environment can cause serious problems for the entire organization. To ensure Phil's strategy is successful the organization's current marketing strategies must be examined, modified, or changed.Situation AnalysisIssue and Opportunity IdentificationIn the trucking industry, there is a lack of a marketing focus. This could beneficial to Huffman trucking by giving them the opportunity to set precedence in the industry. Developing a strong marketing strategy and properly implementing it could place the company in the number one position that the CEO desires. Huffman's marketing strategy should be powerful enough for their corporate brand to stay in the minds of their prospective clients. The marketing team needs to come up with tactics that will make the trucking business memorable. The team's efforts should also be able to invoke the correct emotion among their target audience - which will eventually increase sales. Using the correct tools in marketing is an important aspect of this strategy.Another problem that needs to be fixed is the weak internal marketing culture and unsteady relationship between the current marketing department and other departs within the company. This needs to be addressed and changed immediately. Employees need to be aware that internal marketing has an influence on external their customers. Marketing can help by working with human resources departments to identify the key elements in employee's motivation,...

Find Another Essay On Marketing Huffman Trucking Gap Analysis

Huffman Trucking Intranet Essay

571 words - 2 pages /information relative to Fuel Tax reporting, Revenue analysis, Driver management, Claims, Collections, Licensing costs, Driver payroll, Freight Billing, Imagining, Interline Payables and Insurance.Huffman's marketing department is headquartered in Cleveland and is focused on sales support, customer support, product and service development, and market research. Huffman makes decisions based upon research in the areas of competitive intelligence, growth

Huffman Trucking VIOP Essay

4563 words - 19 pages , Team B observed many issues and hardware items to be inefficient while reviewing the current communication systems. Current analysis of the various locations concludes that company-wide changes and upgrades should be made as an effort to provide the best customer service and business efficiencies as possible.Telephone SystemsIn order for Team B to provide accurate recommendations to Huffman Trucking for improvements an inspection of the current

New Product Public Relations Campaign: Huffman Trucking

1675 words - 7 pages when Rudolf Diesel (1858-1913) developed the first engine to run on peanut oil, as he demonstrated at the World Exhibition in Paris in 1900." (2006). Our existing diesel equipment can run with this fuel or any future diesel equipment. The Importance of Marketing of this Product Huffman Trucking integrity is the most significant part of they're existence. Huffman Trucking likes to maintain a sound reputation because they know they are the industry

Virtual Organization Staffing Strategies Case Study - Huffman Trucking

968 words - 4 pages Forecasts for continued organizational growth combined with a higher than industry turnover rate approaching 20% have necessitated the need to increase recruiting, consider internal transfers, and creation of a talent strategy succession plan.The first strategy for Huffman Trucking is review and implementation of internal candidates for newly created positions. The employee intranet should contain a listing of all internal positions open within

Virtual Organization Strategy Paper

1457 words - 6 pages Huffman Trucking was established in 1936 and developed its business throughout the eastern United States. They have recently expressed a desire to expand the business and they are reviewing several options. This paper will provide a SWOT analysis on three expansion strategies including the release of initial public offerings, the acquisition of another firm, and a merger with another firm. Each strategy will offer advantages and disadvantages

Huffman Trucking Company: Database Management System - Request for Proposal: Description of Team Red Consulting, Inc

1005 words - 4 pages development of the database system. In an effort to better document applications, an UML analysis is required. Huffman Trucking is aware that UML is new to the business market, and there is little documentation on it in their Information Technology (IT) department; Therefore, TRCI will be conducting research on UML technology.Scope Identity -- Business Objectives.TRCI will provide the following objectives to complete the requirements of HTC

Network & Telecommunications Concepts

3618 words - 14 pages fails. Cost, however, can greatly be increased due to the need for additional cables and hardware. In the analysis requested from Huffman Trucking of their network, the state of their network security was assessed. Huffman Truck has four sites in their network with the California and New Jersey offices mirroring one another in network setups. Each of these sites accesses the internet via Web Server and uses TCP/IP and has no firewall in place. The

Huffman Trucking

2882 words - 12 pages Founded in 1936 with a single tractor-trailer, Huffman Trucking (Huffman), a national transportation company, is located in Cleveland OH. Today, Huffman has over 1,400 employees, 800 tractors, expected revenue to surpass $600,000,000 and is still privately held. Huffman has hubs located in Los Angeles, CA, St. Louis, MO, Bayonne, NJ with the central maintenance facility located in Cleveland OH. Their working contracts are primarily with the US

Constitutional Rights

1051 words - 4 pages The Constitution of the United States, or Bill of Rights, was developed to protect individuals by enforcing certain laws throughout the land and is bound under the federal government and each state. The rights of individuals expand out to businesses, employees, and consumers. This paper will discuss two specific constitutional rights that may impact the employees of Huffman Trucking. Huffman Trucking will be doing an analysis of the search and

Local Area Networks (LAN) at Huffman Trucking

1226 words - 5 pages Huffman Trucking has created Local Area Networks (LAN) at each of its four locations to help complete day-to-day tasks. A LAN "supplies networking capability to a group of computers in close proximity to each other such as in an office building, a school, or a home" (Mitchell, 2010). This paper will examine the current LAN in each facility and make recommendations for improvement.Physical Extent of the LANThe LAN in each facility, Los Angeles

Disaster Recovery Plan

2334 words - 10 pages ." (Michigan State University)Team A chose Huffman Trucking Company to analyze the data and design a system for backing up the data for all location and the way to communicate in case of disaster as follow:Organization: Huffman TruckingLocations: All Hub LocationsRequester: Chairman of the BoardDescription of Request: We currently have no disaster recovery plan.Background of Request:Our organization is driven by our data and information we need to

Similar Essays

Huffman Trucking It Analysis

1540 words - 7 pages Founded in 1936, Huffman Trucking is in the shipping business. The company has maintained a growth strategy from 1948 through 1976. After 1976, “Huffman continued to experience significant growth from internally generated sales and acquisitions” (University of Phoenix, 2013) of five other trucking firms. The Motor Carrier Act of 1980 deregulating, the trucking industry, enabled the company to become a national carrier. The company maintains

Gap Marketing Analysis

5041 words - 20 pages Kevin Lee MG6073 - MarketingKunal Shah 12/12/2009Table of Contents3Executive Summary 3Company Background & History 4Corporate Structure 5Market Segmentation Strategy 6Current Marketing Situation 6SWOT Analysis 7Porters 5-Force Analysis 7The 4 P's (Product, Price, Place, Promotion) 8Brand Strength and Power 9Competitors 10International Presence 10Technology Used at Gap 12Finances 14Trend Analysis 14Future of Gap 16Bibliography/Works Cited

Huffman Trucking Network Analysis

1320 words - 5 pages Huffman Trucking PAGE \* MERGEFORMAT 1 Running head: HUFFMAN TRUCKING NETWORK ANALYSISHuffman Trucking Network AnalysisUniversity Of PhoenixMarch 1, 2009Huffman Trucking Network AnalysisHuffman Trucking was founded by K. Huffman in 1963. The Company has hubs located in Los Angeles, California, Bayonne, New Jersey, and St. Louis, Missouri with its central facility located in Cleveland, Ohio. "Huffman's primary customers include the U.S

Strategic Quality Management And Customer Satisfaction Paper

1248 words - 5 pages affect their service. Demographics, economics forecasts, and technical assessments or projections are tools that help predict the future.4. Gap Analysis: This step requires the Huffman to identify the gaps between what is happening currently and what could happen in the future. They need to do a thorough analysis of the core value to help pinpoint gaps.5. Closing the Gap: The plan can now be developed to close the gap by establishing goals and