Advertising In The Beauty Industry Beauty Course Essay

568 words - 3 pages

Beauty Advertising
Advertising is an over 100 billion dollar a year industry and plays a role in all of our lives. The average
person will spend one and one-half years of his or her life watching television commercials. Advertisements
presented through a variety of media sell a great deal more than just products. They sell values, images,
and concepts of what we should be. The primary purpose of advertising is to give an audience to
advertisers, resulting in sales. Advertising plays a huge role in the Beauty Industry. There has been a
significant amount of research done on the effect that advertising in the  beauty industry has on women. By
creating advertisements with unrealistic images of beauty, it has resulted in unreasonable expectations, low
self-esteem and low self-confidence in many women and teenagers. However, if it weren't for advertising in
the Beauty Industry, many beauty therapists wouldn't have the jobs they do and the industry wouldn't be
worth an estimated 95 billion dollars.
Women today are constantly being reminded of what is considered beautiful. There are thousands of
advertisements that promote beautiful, yet unrealistic images to women of all ages, shapes, and sizes. By
placing photo-shopped and enhanced models in advertisements, society has built up impossible standards
of beauty, which has led to women feeling as if they're not good enough. Younger girls are particularly
vulnerable as they’re growing up learning the stereotypes of what 'normal' is. Many studies have been done
to show the effects of advertising on women today, and most of the results indicate that the media
negatively affects self-image. However, it is believed by some that advertising within the beauty industry can
bring confidence and empowerment to women and that...

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