Advertising: Information or Manipulation?
In today’s difficult economy who can afford to spend their hard-earned money carelessly? Americans want good quality and low prices, and businesses that advertise their product make saving money possible. Advertising was created for one reason, so businesses could make known their product (Black, Hashimzade, and Myles). Some consumers may argue that advertising is not informative, but that it is manipulative because some advertisements make false claims. Fortunately, there are regulations and consumer rights that promote truth in advertising. Consumers must embrace their rights to keep advertising the way it is meant to be. Advertising is meant to be informative and not manipulative, and consumers play a great role in promoting truth in advertising.
Advertising in America was created when businesses wanted to attract customers by providing information about their product or service (Black, Hashimzade, and Myles). Advertising has been used for many centuries, and was even used during the American Revolutionary War, 1775-1783. Businesses used different advertising techniques such as posters and signs to provide consumers with information about their products, and to persuade them to buy American. Before the war, Americans received their goods on ships from England. The American colonies won the war and became the United States of America. Now it was important for Americans to build a strong American economy (Milton 9). Even today American’s are partial to anything that says, “Made in America.” The economy thrives because of consumerism, so if advertising brings in more businesses than Americans benefit as well.
Americans continue to benefit from the use of product and service advertisements. Most consumers genuinely have an interest in receiving information about a product or service. Consumers save time and money by not having to look for the best and cheapest deals themselves (Black, Hashimzade, and Myles). Advertising helps Americans make more informed purchases by delivering the information directly to them. However, Americans must use this privilege responsibly. If an advertisement seems misleading, consumers should refuse to give the company their business. It is unreasonable for consumers to feel that advertising is manipulative when their actions greatly affect its production.
Businesses also benefit from advertising. Obviously, advertising enables business owners to provide information. Since this attracts more consumers to shop with them, they are able to provide better quality products at reasonable prices. If a business was unable to inform the public about their products they would receive a lot less business and consequently receive less profit. Less profit means higher prices and less selection for consumers, and the inability to pay employees. When a business does not have funds to pay employees this begins the vicious unemployment cycle (Madura 473). ...