This website uses cookies to ensure you have the best experience. Learn more

Advertising Of Hard Liquor On Tv In The United States

2179 words - 9 pages

What Are The History, Laws, Profitability, and Responsibilities To The Consumer
Of Advertising Hard Liquor on TV In The United States?

INTRODUCTION

Purpose

The goal of this report is to inform the reader of the recent events that
prompted hard liquor advertising on TV. In addition, the laws associated with
advertising across this media, as well as recent legislative endeavors to
control such advertising. Furthermore, the report also focuses on the potential
profitability the distilled spirit's industry will gain from advertising across
this media and the industries social responsibilities to the consumer.

Sources and Methods

Research for this report is gathered mainly from information found on the World
Wide Web. Some information was gained through newspaper articles obtained by
using the InfoTrac system in the Ruth Scarborough Library on the Shepherd
College Campus. Refer to the bibliography for specific information references.

History

Research by the Distilled Spirits Council of the United States (DISCUS) found
that 30 to 50 percent of Americans think that distilled spirits are being
advertised on TV. Since Prohibition the hard liquor industry voluntarily agreed
not to advertise their products, first on radio in 1936, and of TV in 1948.
However, the industry is being faced with declining sales. Their competitors
such as the beer and wine industries have grown. The sales of beer and wine
have increased dramatically, leaving the hard liquor industry behind. The main
reason for this occurrence is due to the fact that these industries have tapped
into the resource of advertising on TV.

Consequently, this has prompted the hard liquor industry to reevaluate its
current marketing situation. The first company to take the leap to TV is
Seagram. The Seagram company began advertising 30-second Crown Royal whiskey
commercials in Corpus Christi, Texas.

Definitions

The words "distilled spirit" is used throughout this report. Distilled spirits
and hard liquor in this report have the same meaning. Distill means to let fall,
exude, or precipitate in drops or in a wet mist according to Webster's
Dictionary. Hard liquor is the end result of this process using the
appropriate ingredients. Distilled spirit is any alcoholic beverage not defined
as beer or wine.

Laws

Constitutional

The right to advertise is constitutionally protected commercial free speech
under the First Amendment. This fact is being upheld in a recent commercial
free speech decision by the Supreme Court. The case of 44 Liquormart, Inc. vs.
Rhode Island upholds the industry's commercial free speech rights by insuring
that beverage alcohol is allowed the same protection under the First Amendment
as other legal products and services.

In addition, the Courts also ruled that truthful and non-misleading advertising
is an essential part of the free enterprise system. Withholding this form of
advertising deprives the consumers of knowledge that is needed to make conscious
and...

Find Another Essay On Advertising of Hard Liquor on TV in The United States

Immigration in the United States of America

1118 words - 4 pages of days that were permitted on their visa. By the date of visa expiration some people do not leave the country deciding to take a risk in search of a better life thus violating visa rules and remain there holding a status of illegal immigrant simultaneously using all government services. Regardless of type of individual both bring risk to the United States including waste of money on governmental services and domestic security.As it is stated in

Abolition of Slavery in the United States

1270 words - 6 pages of the Transatlantic Slave trade in 1808 in the United States because there was no need economically to import slaves because slave families were reproducing children. The eventual end of slavery started with the Civil War. The Emancipation Proclamation declared free by Abraham Lincoln's 1863, but it was not until the 13th amendment was passed and ratified on December 6, 1865, that slavery was truly abolished in the United States. The ending of

Politics in the United States of America

1295 words - 5 pages Politics in the United States of America Introduction This paper seeks to research on Americans interest in Crimea with regard to the sanctions that have been attached to Russia recently by President Barrack Obama of the United States. Several banks have been blacklisted by the US government following the Russian infiltrations in Ukraine (Fisher 13). Majority of Russian businessmen in the United States who have close links with Vladimir Putin

History of prisons in the United States

798 words - 4 pages first buildings introduced in the New World. In early America prisons were not looked at like prisons are today, most crimes where punished on the spot and the person released. Most of the people that had long term sentences were people that owed debt. Other type of punishments that was used was fines, public shame, physical chastisement, and death. Misdemeanors were punishable by fines, just like some are today. The United States prison building

History of Photography in the United States

3607 words - 14 pages ). Each of these skills could be considered prime requisites for the management of any successful photographic business.III. Effects of Photography on JournalismBy 1835, the United States was making newspaper history. Newspapers had freed themselves from government control, and there were more newspapers and newspaper readers than in any other country. It also helped that because of intense competition, the cost of some newspapers had come down

Causes of Poverty in the United States

2271 words - 9 pages education or lack of an education, causes poverty. From the early years of preschool, into the years of K-12, without a college education and on into the work force people in poverty may never stop suffering from it if they do not become educated. The United States generally looks at education as a path to success but the people with the longest road towards success are not getting enough education. In the years before kindergarten, children

History of Immigration in the United States

1958 words - 8 pages immigrants. Illegal immigrants have been and has continued to outnumber the number of legal immigrants, which has been going on since the 1990’s. It’s partially because of this that US lawmakers have recently made an even bigger attempt at enforcing immigration laws. Here are important dates in United States immigration. The first US immigration law was the Naturalization Act of 1790. The Naturalization Act specified that “any alien, being a

Types of Immigrants in the United States

1199 words - 5 pages The United States is one of the best countries in the world and the one that people would most like to immigrate to. By the early nineteen thirty, almost all individuals around the world suffered from the Great Depression and World War II. Since that time, many individuals have come to the U.S. from several countries to realize the American Dream, which has the notions of equality, economic prosperity, and political liberty without oppression

Obstacles of Fathers in the United States

1744 words - 7 pages The purpose of this article is to better understand the outlooks, levels of engagement, and obstacles of fathers in the United States. The authors noted that fathers who participated in this survey range between the age of 18 and older. This telephone survey consists of fathers themselves answering questions related to their own fatherhood roles. Further, this article presents the results of the hundreds of American men promoting behaviors

Lack of Privacy in the United States

1095 words - 4 pages persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no Warrants shall issue, but upon probable cause, supported by oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized. (The United States) The personal privacy has been saved under American law since the 20th century. People can claim their right of living in a country that does not

Politics in the United States of America

1383 words - 6 pages opinions. Opinion based on humanitarian grounds that urge the president to intervene using military action, is one of them. The proponents argue from the point of view that suffering demands action (Moyn 3). This group believes that the United States is in the best position than any other country to stop the suffering of the Syrian people and the bloodshed going on, and therefore no action from the US means more innocent lives will continue to be

Similar Essays

What Are The History, Laws, Profitability And Social Responabilites To The Consumer Of Advertising Hard Liquor On Tv In The U.S

2383 words - 10 pages 8 page essay single spaced, nicely organized,table of contents and bibliography! -WHAT ARE THE HISTORY, LAWS, PROFITABILITY, AND RESPONSIBILITES TO THE CONSUMER OF ADVERTISING HARD LIQUOR ON TV IN THE UNITED STATES?INTRODUCTIONPurposeThe goal of this report is to inform the reader of the recent events that prompted hard liquor advertising on TV. In addition, the laws associated with advertising across this media, as well as recent legislative

The United States Of America Was Built On The Foundation Of Hard Work, Protected Rights, And Guaranteed Opportunities For All To Succeed. Contrary

1977 words - 8 pages The United States of America was built on the foundation of hard work, protected rights, and guaranteed opportunities for all to succeed. Contrary to popular belief, this firm foundation does not include a prerequisite of wealth or status. Before the recent influx of money in politics, there was an emphasis placed on pursuing constructive policies for all and serving one’s fellow constituent. In short, people ran for public office in order to

The Influence Of Tv Advertising On Consumer Brand Preference

2544 words - 10 pages the a survey of Gallup Pakistan, spending on TV advertisement increased throughout year 2009. The top 10 brands advertised on TV made up 22% of total advertising share in October 2009. The annual TV advertisement expenditure estimated by Gallop Pakistan and Aurora were 14.80 bn and 13.31 bn Rupees respectively. The Telecom sector was the most advertised product category having value share of 28%. These reports evidently illustrate that companies

The Influence Of Tv Advertising On Gender Identity

3015 words - 12 pages Television is the industry which most commonly guilty of perpetrating gender roles and stereotypes. Very sharp contrasting stereotyping of gender roles on television can be noticed in commercials and advertisements. Gender stereotypes can also be found in children's TV programs. Television fails to represent the world realistically to its viewers.Daytime advertisements on television tend to portray men in stereotypical roles of authority and