Advertising Plan And Brief Essay

2207 words - 9 pages

Advertising Plan and Creative Brief PAGE 1
Running head: ADVERTISING PLAN AND BRIEFAdvertising Plan and Creative BriefMichael MillerUniversity of PhoenixMKT 447 - Advertising and Creative StrategyMichael Mancini Jr.May 16, 2009Advertising Plan and Creative StrategyObjectives StatementTo inform customers of the exciting newly beautified Baderman Island, the luxurious weekend escape designed to exceed customer expectations whether booked for business or a little R&R. Baderman Island's goal is for our staff to greet its customers, cater to their every need, and welcome them back to the island many more times for an experience like no other.Support StatementBaderman Island is self-contained in 1600 acres of pure relaxation and recreation for couples or the whole family, the perfect spot for a weekend escape. The island's unique attractions such as the endangered species of butterflies, botanical gardens, and nature hiking trails capture the essence and beauty of the island making it an exquisite paradise that one must experience!Tone Character StatementBaderman Island is the premiere destination ideal for business, personal, or pleasure. Baderman Island is extremely versatile as the staff's ultimate pleasure is to cater to large groups, families, and intimate weekend get-aways. The island has recently completed vast renovations including the addition of many activities customized to perfect any last minute or advance planned weekend getaway!In order to promote Baderman Island effectively as the utopia weekend get-away, the tone must be whimsical, informative without being pushy, pleasing and inclusive, inviting, and has to have an air of excitement or wonderment. The message to be conveyed to potential vacationers must be two fold: it must highlight the many benefits of planning corporate meetings and team building events while also focusing on how to capture its consumer target market. Since the island does cater to the business atmosphere, the message should highlight the different features such as meeting rooms and team building events that positively represent the island in terms of standards and expectations. The message should also allow consumers to picture Baderman Island as a vacation destination perfect for weekend get-aways providing ultimate pleasure, rest, and relaxation.Rational and Emotional AppealsBaderman Island is an all-inclusive resort destination that features gift shops, boutiques and emotional appeals along the shore. The Royal Resorts gift shops and boutiques have everything for the family during the stay including casual wear for men, women, and children. Stop for swimsuits, sunglasses, hats, t-shirts, wraps, bags and a variety of appealing handcrafted ethnic jewelry that make wonderful accessories for a tanned look. The three different hotels to pick from at Baderman Island help to meet individual needs along with fun, exciting and relaxing activities.The Baderman Island Oasis Spa is a unique and special attraction for...

Find Another Essay On Advertising Plan and Brief

The Remarkable Effects of Advertising Essay

2486 words - 10 pages class. In contrast, Maruti Suzuki, Indian car manufacture, mainly targets its fuel-efficient sedan cars to a majority of middle-class groups. Advertising is effective only if it is focused or target oriented (Managementstudyguide). Advertising helps producers or the companies to know their competitors and plan accordingly to meet up the level of competition. Advertising can also make it easier for new firms to gain market share in an existing

Advertising For Success Essay

1185 words - 5 pages in the United States really grew from approximately $200 million in 1880 to about $3 billion in 1920”( Pope, N.D.). “By the turn of the 19th century, advertising had been recognized as one of the most important and viable means of communication around the globe” (A Brief History of AAF). The industrial movement gave rise to the need for product and service promotion, and with this, the advertising profession was established. In 1904, local

waithaka

1858 words - 8 pages advertising is undertaken. Advertisement should first be considered as part of the total communication process. The objectives, message and likely budget could well have been determined. Decisions have to be taken on the role of advertising as part of the promotion mix. To plan an advertising campaign, the following must be considered (i) The type of the product or the service offered (ii) The key benefit offered (why that product should be brought a

integrated marketing and the many factors

599 words - 2 pages “Integrated marketing communication simply recognises the need to plan and build up all relevant marketing communications so that they work together in harmony to the greatest effect with greatest efficiency” (Pickton and Broderick, 2001: 47) Linton and Morley “list ten potential benefits of integrated marketing communications” (Linton and Morley 1995: 124) •     Creative Integrity •    &nbsp

What Factors Determine The Level Of Advertising In An Industry?

1508 words - 6 pages an industry has a lot of new customers fairly frequently, then the level of advertising in that industry will be quite high, however, after a point the turnover of customers is too high and high levels of advertising are a waste, one example of this is the baby food industry, customers will usually only be in this market for a relatively brief period of time, and new customers will constantly be entering the market.The level of competition in an

The Influence of Mass Media Advertising on Consumer Behavior

1542 words - 6 pages , ideas, or experiences whilst includes the search for information and actual purchase. It also refers to the understanding of consumer thoughts, feelings, and actions (Harich). Advertising through the use of mass media is a common practice, due to its ability and practicality to reach numerous potential consumers at once. The importance of impressing the public and the necessity to plan an elaborate promotion make this advertising quite costly

The marketing department of Mtone Wireless Inc

1144 words - 5 pages of integrated marketing communications and build it into the context of Mtone's marketing programs. The first part of the report is going to review abundant literatures to clearly define IMC and explain the implementation in general marketing place. And than, the report will be focused on related market of Mtone Wireless to justify why Mtone Wireless needs to have an IMC program, and how to get it.1.1 A Brief background of Mtone WirelessMtone

A cross-cultural comparison of political attack ads in Brazil and the United States.

3206 words - 13 pages A cross-cultural comparison of political attack ads in Brazil and the United States.A Brief History of Political Advertising in BrazilDuring Getulio Vargas administration, in the 1940s, Brazil saw the dawn of political marketing. His title "father of the poor" seemed to be more in the minds of the masses than their own lives. Much of his popularity came from a radio broadcast he hosted, where he addressed to "the common people". However, It was

Advertising

2313 words - 9 pages their products. And then, plan how to choose the tool of promotion. For example, the promotional tools of Mobile Phone Company "yes, Optus" are advertising, direct marketing, personal selling and customer service. Before the company launches their products, they have to choose the tool of promotion which is fit for their situation. Mobile phone is the kind of product which needs customers always pay attention and have the concept of the band in

Marketing Budget for Campbell Advertising Campaign

1147 words - 5 pages advertising campaign you should ask yourself what you can afford to spend and knew the calculation for the investment needed for your advertising campaign in order to generate the sales required to make your business successful.In some cases the company's revenue comes from your marketing. That means that your marketing plan is probably the most important document you have. Your advertising campaign is just as important as payroll and rent and taxes

Business-Marketing

2091 words - 8 pages the tactics, devices, or techniques by which the plan will be implemented. This includes the creation or provision of alternative tactics.The following media outlets will be used to gather feedback: · Tradeshows · Television and radio advertisements · Internet Advertising · Magazines · Newspapers The last and probably the most important

Similar Essays

Brand Name Products Essay

2359 words - 9 pages Brand Name ProductsAdvertising, a form of commercial mass communication designed to promote the sale of a product or service, or a message on behalf of an institution, organization, or candidate for political office. Evidence of advertising can be found in cultures that existed thousands of years ago, but advertising only became a major industry in the 20th century. Today the industry employs hundreds of thousands of people and influences the

Roles Of An Advertising Agency. Essay

741 words - 3 pages the final evaluation of the work produced by the members of the department but also responsible for the smooth running of the creative function within the agency. Their role is to interpret the creative brief and translate it into an effective advertising message.Media DepartmentTheir role is to ensure that the messages created by the agency are communicated in the appropriate media at the right time and at a realistic cost.Media plan and buy the

Role Of Advertising And Its Impact On Society.

2399 words - 10 pages Introduction:For some years some subtle changes in the practice of advertising have been reshaping the society people live in. The force of advertising reaches out and touches everyone living and working in the modern world today. Advertising is claimed by its practitioners to be largely responsible for the good things in life and is criticized by its opponents as the cause of unpleasant things (Lee & Johnson, 1999). The impact of

Marketing Research Coca Cola Essay

5416 words - 22 pages . Concept of advertising and types of advertising 61.2 The development process of advertising activity at the commercial enterprise 8Chapter 2. Advertising activity of JV "Coca-Cola Almaty Bottlers" LLP 82.1 Brief about JV "Coca-Cola Almaty Bottlers" LLP 92.2 The analysis of activity of JV "Coca-Cola Almaty Bottlers" LLP 122.3. Advertising of brand "Sprite" 16Conclusion and suggestions 18List of Used Sourses AppendixesIntroductionThe purpose of