Marketing Report For Opening A Fast Food Business

1391 words - 6 pages

Marketing Report for Opening a Fast Food Business

SUBJECT: Opening a new fast food restaurant

1. BACKGROUND INFORMATION

From all the research I have carried out I have been able to find out
what people want and what the competition is like. This information
links back to my original task, of opening a new business and make it
survive. This links in because in order for my business to survive I
will have to know what the people want and how I am going to persuade
people to but my fast food rather than the competition’s fast food.

Marketing mix is the combination of factors that help the business
sell their product. These four factors are the product, the price, the
place and the promotion (also known as the 4 P’s).

It is important for my business to get the marketing mix right because
if you don’t sell the right product the product won’t sell and
therefore you won’t make a profit. If you don’t sell your product at
the right price, either you will make it too high or too low. If you
made the price too high little or no people will buy the product
meaning you won’t make a profit. If you made the price too low then
you may sell a lot of the product but you wont make a lot of profit
because you are selling at a low price.

As well as the product and the price being an important factor, the
place you decide to sell the product is very important. It is
important because if you try to sell your product in an area with a
low resident population there would be no one to buy your product and
again causing you to make no profit.

The final factor to consider is promotion. The promotion you choose to
use for your business is very important. If you don’t use any
promotion, then people won’t no about your business and again you
won’t make a profit. Choosing the right form of promotion is also very
important. If you had found out from a survey that 9 out of 10 people
listen to 1 particular radio station, for example radio 1, and then
you advertise your business on a different radio station, for example
SGR Colchester, then people may not know about your business. And this
therefore would mean that you wouldn’t make any profit because you
promoted your business on the least popular radio station.

All of these factors are important and one of them doesn’t work
without the other three as well.

Product

A product is a good made or a service provided by the business. For my
business as a restaurant I had several options of what I could sell in
my business. These were my options: Pizzas, burgers, chicken, chips,
kebabs, pasta and sandwiches. I could also have a choice of what
toppings I could put on a pizza, these options were: Margarita,
Pepperoni, chicken, meat feast, Hawaiian or vegetarian. As well as the
burger and the fillings I also had a choice of what type of...

Find Another Essay On Marketing Report for Opening a Fast Food Business

Choosing a Location for a Burger King fast food restaurant versus a car factory

589 words - 2 pages The nature of a Burger King restaurant and a car factory are both very different as they are both different services, therefore there will be many varying factors that need to be considered when choosing an appropriate location for siting either of these. Burger King provides a service to the public, therefore it lies in the tertiary sector, whilst a car factory is a manufacturing business, which provides cars for there company. Every

McDonald's is A Competitive Fast Food Firm

1410 words - 6 pages A Competitive Fast Food Firm Firms within the fast food industry fall under the market structure of competition. Market structure is a classification for the key traits of a market. The characteristics of a market that is competitive would include: a large number of buyers and sellers, easy entry to and exit from the market, homogeneous products, and the firm is a price taker. Take McDonalds fast food restaurant for

Our Health and Fast Food, A Sinopsis

929 words - 4 pages Fast Food to All Food: 1. I believe that for the sake of us as consumers being able to eat food that could potentially kill us, the animals that are raised for food purposes should have the same rights as regular farm animals. However, I don’t think a relationship between the farmer and the animal should form because it will be difficult to give up the animals for food. 2. The animals should have a right to have some exposure to fresh air and

Analysis of a McDonalds Fast Food Resturant

1883 words - 8 pages African American man also in his 40’s looked like he was debating whether to buy food because he walked up to the line than sat back down and looked at the menu. He looked like he worked for type of security or the sanitation department. He wore a black skully, a blue nylon jacket that had grey bands on the arm sleeves that reflected light. Under that he had on a light blue collared shirt with a tie and wore black slacks/shoes. Next to him was a

Marketing Plan for a Candle Sales Business

683 words - 3 pages process for customers to bring their old containers (no matter where they came from, as long as they can withstand heat) to us for refilling, at an even lower cost. There is even a discount for those who choose to just have a certain fragrance without a particular color. We will also offer a pet friendly candle that will actually draw out odors from pets, smoking and cooking. The primary revenue resource for our candle business will be the direct

The title of this essay is Small business development of Fair Fast food restaurant, which is concerned about how Fair fast food restaurant successfully develop from a small business to a big industry

3491 words - 14 pages Title: Small business development of Fair Fast food restaurantExecutive summaryThis report covers the content that analysis of the Fair fast food restaurant is how to successfully operate and survive in the cutthroat market as a small business starter. Fast food and organized catering is nothing new to Hong Kong. Through SWOT analysis, we may easily find that Fair fast food had 12 years history in Hong Kong fast food industry and it is well

Chicken Food or Fast Food? May be a Disease?

731 words - 3 pages been a boon as well as curse to us. Today instead of buying groceries consumers prefer to drive to a drive- thru and order the fast food. In the busy schedule of life everybody prefer to quench their hunger first and then worry about the proper nutrition for the body. According to a research conducted by the naturalnews.com, the chemical additives in the fast food such as aspartame and MSG (monosodium glutamate) brings the obesity related problems

Opening a Business in My Neighbouring Area

5352 words - 21 pages Opening a Business in my Neighbouring Area Background to the Business When we were first set this project to complete I thought and researched into the many business I could have selected to open in my neighbouring area. There were many options I could have chosen for my project, after long consideration I managed to narrow down my final ideas into four businesses in which I could have chosen and were most suitable for my project

Business Ethics: Jack in the Box Fast Food Restaurant

1916 words - 8 pages INTRODUCTION Jack in the Box is an American fast food restaurant that first opened in San Diego, California in 1951. It’s owner, Robert Peterson, was a businessman who already operated other restaurants as well as a food-manufacturing facility that later became Foodmaker Inc., the parent company of Jack in the Box. An investment group converted Jack in the Box into a privately owned company in 1988, but it went public again in 1992

Marketing for Food Takeaway Shop

2258 words - 9 pages this case, LB can offer some specific food during some festivals. For instance, they can offer Christmas food on Christmas and pancakes during East Day.Marketing communicationsMarketing communications are messages and related media used to communicate with a market (Wikipedia 2009). People frequently are confused about the term of marketing communication and its functionality. For people who have been involved in marketing or business, they consider

Fast Food Companies Are NOT Responsible For Obesity

993 words - 4 pages attributed to only what American people eat. It is greatly related with their life style. Moreover, even if Japanese suffered from the same serious obesity problem such as the U.S., Japanese would not directly attribute their obesity problem to fast food companies, and would not sue those companies. The reason is that Japanese tend to share responsibility for their failures. For example, today if one business person committed a grave mistake, the

Similar Essays

On Fast Food Marketing Essay

2009 words - 8 pages States. Fast food marketers use props in their advertising to fascinate the consumers, not to enforce the available consumers into buying their presented product. As long as the consumers have a choice – fast food manufactures should bear no blame for the expanding complication of obesity in the United States. Props such as a variety of hamburgers in the McDonald's ad, marketing the Angus Third pounder, present to the consumer that McDonald's has

Marketing Communication Campaign Of A Fictitious Healthy Fast Food Restaurant

5137 words - 21 pages , comprehension, conviction and action (Fill, 2005).As food is a low involvement decision for people, it means that there is little risk in the consumer choice (Percy et al, 2001). The first and most important step of the campaign is to create awareness about the existence of the new product range in store which is going to be launched in April (Fill, 2005). In addition to the already healthy menu, fast food restaurant is aiming to launch successfully a new

This Essay Is An Investigative Report On "Fast Food Nation"

727 words - 3 pages that show how an increase in minimum wage would cause a very slight spike in the price of fast food. The article researched minimum wage increases in past years and the affect they had on the price of food. In 1992, minimum wage was increased fifty cents and the price of fast food was only raised approximately one cent.The article supports Schlosser's argument that for every dollar increase to minimum wage the price of fast food would rise a mere

Crowd Funding For A High Risk Fast Growth Business

2561 words - 11 pages affect investor willingness to continue investing in private equity. 1.2 Stating the Problem Through the emergence of new business ideas due to advancement in technology, many who bears great ideas lack the capital to put their ideas into a real business enterprise. Therefore, the need for sourcing capital remains a challenge to many innovators. Their business ideas being a start-up are classified as high risk fast growing businesses. For this