Marketing Satellite Broadcasts And Internet Via Satellite In The Middle East Region.

4513 words - 18 pages

About this Essay:Middle East Satellite Communications and Internet via Satellite is the latest in a series of market research reports which cover the latest trends in satellite communications and associated technologies.It focuses on the two main areas I believe are of interest to the industry, satellite broadcasting and Internet via satellite.I have chosen to cover the Middle East because it is of an area of major success for DTH broadcasting, a major market for Internet via satellite and an area of intense topical interest. I have, within the report, identified a long-term major market for military broadband and narrowband communications.The report is a regional follow-on and update to our annual Internet via Satellite reports published in 1998, 1999, 2000 and 2001.I have, though, made substantial changes to the nature of our research on Internet via Satellite, opting for a series of regional reports looking at the issues in a much greater depth, providing a general overview of all forms of satellite communications within each region.The geographic coverage of the report is the Arabic-speaking countries of the Middle East and North Africa, Iran, Afghanistan, Israel, Cyprus and Turkey.The primary topics covered are DTH satellite broadcasting, satellite operations, point-topoint satellite links for ISPs and hybrid and two-way satellite-based broadband services. It also covers mobile satellite communications and military communications, with an overlap into cable, MMDS and thin route rural satellite coms.It details major players in the region and current trends in satellite communications and provides a comprehensive database of key satellite players and ISPs in the region.Overview of Satellite Communications in the Middle EastThe Middle East has a substantial satellite communications sector based on regional satellites and DTH broadcasting. Its development reflects economic modernisation. The market consists of a core Arabic-speaking sector surrounded by a periphery of Iran, Turkey, Cyprus and Israel. Indeed, Turkey has developed as a regional satellite communications node. In North Africa there is considerable overspill of satellite broadcasting from Europe.Our key conclusion is that DTH satellite broadcasting in the Middle East is that it is the primary distribution platform for commercial TV, either advertising or pay-TV financed. I have come to this conclusion because, overwhelming, terrestrial TV broadcasts in the Arabic-speaking sector and Iran are those of basically turgid state-owned public service broadcasters.There is little evidence to suggest that politicians in the region are willing to let go of their control over domestic terrestrial broadcasting. The only true commercial terrestrial broadcasts in the region are in the Lebanon, Israel, Turkey and Cyprus.The penetration rate for DTH in the region is a staggeringly successful 24% of TV households - rising to 92% in Algeria. It is less than a decade ago that French channel TV5 was...

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