This website uses cookies to ensure you have the best experience. Learn more

Advertising Selling A Lot More Than Just A Product

2696 words - 11 pages


Advertisements for various products are seen everywhere — on billboards, in magazines, on television, and countless other places. What draws the consumer into the advertisement — the actual product, the display of the sensual woman as she drinks a glass of milk, or the muscular man sporting a Ralph Lauren blanket as a loincloth? These types of advertisements display unlikely depictions of men and women to society. Today, advertisers use the influence of gender and sex to sell various products to consumers, resulting in unrealistic expectations of men and women to society.
According to Vernon Fryburger, author of the book The New Age of Advertising, “The most important job for advertising is to “make a sale” for a product or a service, and to do so it must clearly establish a rapport with its audience, which means that it must consciously stay within relatively narrow bounds of acceptability in terms of language, visualizations, and general background and frame of reference” (15). Advertisers use many different strategies to sell their products to consumers. They spend over 200 billion dollars per year attempting to get the attention of consumers and to influence their decisions. An average person views 250 advertisements every day and over two million advertisements by the time they are twenty-five years of age (Baran 278). When advertisers are working on campaigns, they think about what the consumer wants and needs to see in order to purchase the product. More often than not, attractive, seductive-looking individuals are chosen for ads (Percy and Rossiter 1-5). When advertisers are preparing ad campaigns, they will usually discuss women and men can be profitably pictured (Goffman 25). An example of how advertisers show how women can be profitably pictured can be seen in many Guess? advertisements. Guess? has published advertisements implying that girls can use their sexuality to free themselves from parental constraints (Moog 156).
Versace is yet another example of how sexuality and sexual-orientated ads are used to sell their products. In a recent advertisement for Versace Blue Jeans cologne, a nude male is seen in a waterfall-type scene. Oddly, this advertisement is selling cologne, but the focus is on the portrayal of the nude male body in the advertisement, not the cologne fragrance. Numerous ads show one thing, but mean something entirely different. Another example of this is from a Seagram’s ad where an attractive woman is seen dancing with a man. The ad says, “Seagram’s 7 gets things stirring.” The couple isn’t really laughing and carrying on, as seen in the ad itself; they just look like pictures of store mannequins instead of real people (Moog 60). The Seagram’s ad communicates the message that by drinking this particular alcohol, attractive people will be drawn to you, which will result in that person having the time of their life.
Most advertisers feel that by using sexually orientated or seductive...

Find Another Essay On Advertising - Selling a Lot More than Just a Product

Trobrianders: More than Just a Dioscorea

1541 words - 6 pages that requires an equal effort on both sides to be productive.Yams should be viewed more as a currency with symbolic value that can be used as a food. The main purpose of the yam is to establish the wealth and power of society members, not for food. The bulk of consumed food is actually grown in the general garden by the wife. The yams given to a man by his in-laws not only show the political backing given by these people, it also provides the man

More Than Just A Victim: The Critical Race Theory (CRT)

989 words - 4 pages More Than Just A Victim After reviewing as much informative evidence, a person, with some critical thinking and some educational level, might acquire to see if a confrontation of a white man and a 4 group of black teenagers, which ended with a murder, would give several conclusions. One of the first conclusions that an individual can elaborate is if there would be any difference in the case of assassination if who was assassinated were the

The Role of a Coach: Much More Than Just Sports

1588 words - 7 pages What is coaching? Coaching can be interpreted as something so small such as someone that teaches people ranging in all ages a particular sport. But what people do not know is that coaching is more than just a position; it is a partnership. “Coaching is a one-to-one procedure and a connection between an individual and a coach with specific objectives and goals focused on developing potential, improving interactions, and increasing performance

Running a Successful Business Takes More Than Just Good Luck

676 words - 3 pages . Running a business sometimes also needs good luck. For instance, some business investors earn a huge amount of money only by occasionally purchasing a good stock. However, to build a successful business takes more than just good luck; people still need to have perseverance, to accept help and advice, and to build employees' self-esteem.First of all, the most valuable characteristic is perseverance to succeed in one's business. Perseverance is the

William Shakespeare's "Othello" is more than just a tragedy. Discuss

1032 words - 4 pages William Shakespeare's Othello is more than just a tragedy. A tragedy is a play characterized by the treatment of misfortunes or death of the main characters. Tragedies result in great loss and misfortune. Shakespeare portrays the themes of jealousy, reputation and honour, and love but it is through tragedy that Shakespeare explores these themes. Othello encapsulates the actions and consequences of tragic circumstances and exemplifies what

The Morality Play: More than Just a Lesson Learned

1004 words - 4 pages humorous today in the right production. Tanner claims that Everyman’s attempt to bribe death is humorous since death clearly states that it is the end. This scene proves nothing more than to be ironic if that to a modern audience. When Tanner compares death’s appearance on stage with a horror movie today he only proves that the play does not relate to society today. Undoubtedly, there is much irony found within the play, but is it enough to

Dr. King Had More Than Just a Dream

1059 words - 4 pages Dr. Martin Luther King Jr., most recently memorialized on the National Park grounds in Washington DC, indeed had more than just a dream. Dr. King spoke over several years in many different places and about many different situations that arose in America and abroad. His common theme for his words of wisdom to his fellow country men, or as he so often put – his brothers and sisters, was that of equality, peace and unity. As I reflect and read back

More Than Just Blue

1521 words - 7 pages supporting the claim other than that it has not been proven to harm. To state that the reader must conclude pornography as not having any harm just because evidence for it has not found it to cause harm, but for where exactly these conclusions come from is not stated. To make such a claim specific information needs to be present in order to validate the sources upon which the speaker is pulling their evidence from. The manner in which the statement

More than Just a Pretty Face, and with the Heart and Stomach of a King

2434 words - 10 pages paid you. In the meantime, my lieutenant general shall be in my stead, than whom never prince commanded a more noble or worthy subject; not doubting but by your obedience to my general, by your concord in the camp, and your valour in the field, we shall shortly have a famous victory over those enemies of my God, of my kingdom, and of my people (Levin 143). Elizabeth’s reign is successful for the reasons previously mentioned: she took England out

"Edward Scissorhands" is much more than just an amusing story- it is a social commentary

893 words - 4 pages Many people have enjoyed and laughed along the queer and strange tale of Edward Scissorhands. Yet, as amusing as it is, the story is just not a movie to make people laugh at the absurdities of the characters. It is more of a commentary which portrays how we isolate people just because they are different. Yes, we many deny this kind of behaviour in this world. But it is real- for example- Bullying.Picture this: A man with scissors for hands. He

Is Catcher in the Rye more than just a story of Holden's New York adventure?

1183 words - 5 pages The Catcher in the Rye, by J.D. Salinger is not just a story about a teenage boy, going through hardships and complaining a lot. It is truly a tale about growing up, where you as a reader learn more about yourself and how you view others. J.D. Salinger uses Holden Caulfield, as a sort of bridge that teaches us about human nature, feelings and difficult times. J.D. Salinger achieved this very well because Holden is such a unique character but

Similar Essays

More Than Just A Place Essay

1016 words - 4 pages More Than Just A Place It takes some people a long time to get there and others no time at all. It is a place where a person should feel relaxed and comfortable, in harmony with their environment. It is a place of refuge and its doors should always be open. It can be where you go to after a long day of work or what you land on to win the game for your team. The Merriam Webster Dictionary defines it as “one’s place of residence, the social unit

More Than Just A Major Essay

1214 words - 5 pages place for example, every time I complete one class worth of homework I can take a nap or watch Netflix. That should give me some motivation along with me needing to make good grades, because after I graduate I get to have my dream job, and that’s the goal. My third fear is more complicated than the other two for this one its not just about school its also about life, and in life we make mistakes and aren’t good enough sometimes. That is something

Addiction: More Than Just A Word

1767 words - 8 pages Addiction: More Than Just a Word “Prevention usually is translated as parents having conversations with their adolescent children, pointing out the dangers of alcohol.” (Kramer, LizSprague, Nancy, Alcohol Abuse & Youth: An Overview). Children do not understand the effectiveness of something powerful like alcohol. They do, however, understand that alcohol can cause a person to become intoxicated. From seeing it on TV, they think it is "fun

The Bus: More Than Just A Bus?

1056 words - 4 pages Laws were created on the belief that the God chose and mandated that white Americans were the chosen people and that African Americans were damned by God to always be slaves. The creators of this law also use Social Darwinism to reason that what they were doing was right. These separated whites and blacks in everything they did. Separate bathrooms, water fountains, buses, and restaurants were just a few of the simple things that whites and blacks