Marketing Strategies For John Deere Company

1471 words - 6 pages

As a consultant, I would apply major marketing strategies that would fit the new consumer segments and also serve the old consumers just the same. Both short and long term marketing strategies are equally needed for urgent and future decisions.
Consumer behavior is also a factor to be considered, because factors affecting consumer behavior will make clients not to buy, for one reason or another. To get the target market or rather to increase the target market, one has to create and deliver content that attracts and contains customers. As is in the case of our products in John Deere Company, necessary strategies have to be implemented to retain the new target market. Marketing strategies capable of luring people especially the old retiring consumers would include, offering dynamic and interactive products and services (Belz, F. M., & Peattie, K. (2009), making direct interviews and survey to understand an individual’s concern, to know what exactly a customer wants. Through scanning of the external and internal environment, meaning to employ marketing mix (Belz, F. M., & Peattie, K. (2009), and marketing modeling, so as to better get the clients attention. The market plans laid down would be designed to fill market needs and reach marketing objectives. Customers need and associate with retailers in whom they feel confident and understood, a fact we have to take advantage of, and try to understand the unique context of the client’s situation, what the customer’s care about and what their paths to making purchase looks like. Should also exactly know, and well define our targets, by identifying one segment, getting the best customer or rather the best group that serves as a customer in the segment, and then make the best current customer the target.
At John Deere Company, we understand the meaning of quality and with our premium products; we want premium prices for them. For this reason, we have to go further and know the points throughout our buyer’s journey, so as to influence, drive conversions and finally move them to the sales region. We try our best to know the customer’s motives, pain points and also when they get stuck in their buying journey, so that we can help by providing information and assistance to unstick them and for the customer to propel forward. The credit program offered at John Deere Company serves as a marketing tool to invite more clients, as people always prefer a place where they get credit facilities and where they can always obtain goods even without the whole product amount, for them to pay later, after a specified period of time agreed with the seller. The credit program would also benefit the company through the increased returns that it will provide, as it is clear, with the credit programs, the final pay is always larger as compared to the payment that would have been paid, if the client was to pay for the product instantly, the whole amount. Demographical factors(Kotler, P. (2011), referring to the changes in...

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