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Advertising: The Good The Bad And The Ugly

778 words - 4 pages

Imagine yourself sitting in front of the television during the super bowl and you see a commercial. This commercial starts off with an American soldier coming home to his wife and kids after a long day on the job. He says that "my job is at home protecting his family and that no one can tell me how to do that". At the end it shows what the commercial is for and it is for a gun company for Daniel defense (defense). This is a commercial for pro gun laws that has been banned from the super bowl this year. This is just one of the ads that are being banned from the commercials of the super bowl this year, yet there will be other more offensive ads being played. Why is this ad being denied and an ad for beer with half naked ladies being permitted?
Ads during the super bowl have to target a certain audience, the audience here is men. It does not matter the age of the man or the location. They know what men go towards that is why an ad about a family man that is pro gun gets cut and an ad about half naked ladies gets approved. According to Nicola Doring, the commercials that affects how one gender sees another gender have been defined as socially acceptable and to have public approval(pg 1). So, even though the advertisement about the beer is not much less defensive it’s the ad that would get the most views by the people that are watching the Super bowl and since it is socially acceptable they think that it is much simpler to use that one then the one that is pro gun, that could have a view viewers mad. Also, as Dave Barry says in "Red, White, and Beer" beer commercials carry a sort of retail patriotism (pg 534). Consequently creating the affect that naked women means America to men. After knowing this does one think that the messages received in today's advertisements are good or bad?
Advertisements can be both good and bad, it just depends on the content of the message that they are trying to get to the viewers. Most of the advertisements in the super bowl however are not good. Most of them try to tell someone what they need to do or make them stereotype a...

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