Marketing Thinking Essay

9495 words - 38 pages

1 Marketing Thinking (MT) Challenge 1.1: Interesting Marketing Questions________________________________________________________________________All of us have experiences with marketing either professionally or as consumers. Therefore, this task shouldn't be too difficult. Put yourself in the marketer's position and generate ten interesting marketing questions that could be useful to the marketer. Try not to evaluate your questions, simply list interesting ones. We'll use these questions later to see how your questioning is changing.Your list of ten interesting marketing questions:What is our competitive edge (what differentiates us)?Who are we targeting?What is an effective price point?Where / what channels should we use?Which medium will likely be most successful for our advertising?Who are our competitors?What needs are we fulfilling in the marketplace?Should we apply an existing strategy or adopt a new one?Are we positioning our brand for the long-term?Are we creating the value or are consumers?Marketing Thinking Challenge 1.2: Identifying an Organization's Strategy________________________________________________________________________What are some of the main activities your organization or one you are familiar with performs and how do they translate into what the consumer experiences? How could these activities be done differently and how would that affect what the consumer experiences? Would such changes make a difference?Suggestion: Start by defining what you mean by an activity. How is an activity different than a product?For the purpose of this challenge I will focusing on the main activities performed by Chipotle Mexican Grill and their effect on the consumer experience. Activities are the steps taken by an organization to provide value to customers. They are the process that leads to the delivery of a product or service. Activities are a way for organizations to differentiate themselves in the marketplace. The configuration of an organizations activities reflect their strategy, or what they are trying to translate to customers through their experience. By this definition, activities are related to the process more so then the product.As a frequent customer I would say Chipotle's main activities are the open preparation of food, the laying out of all their ingredients, and the ordering process. Each of the activities is key in creating Chipotle's envisioned customer experience. By preparing their ingredients such as steak, chicken, pork, or guacamole fresh and in the open they show customers the process that goes into making their food. For customers this translates to a sense of quality and freshness, and its sets the restaurant aside from other fast foods. Chipotle markets their brand as food with integrity and the activity of open preparation echoes this to consumers. The next main activity is similar and this is the laying out of every ingredient for customers to see. If they use it in their meals it is on display at the point of...

Find Another Essay On Marketing Thinking

Defining Marketing Paper

923 words - 4 pages University of PhoenixMarketing is an important part of the business organization; it is more than just promoting and selling a product. Marketing is gratifying the changing needs of the customer. This can be best summed up by the very successful businessman Bill Gates when he quoted, "Your most unhappy customers are your greatest source of learning ". The purpose of this paper is to define marketing from at least two different sources; based on

The definition of Marketing Essay

599 words - 2 pages ideas and bringing them to the market at the right times and the right prices. Career opportunities in Marketing are virtually unlimited. Marketing is critical for the survival of any business because it is what drives, creates, manages and sustains the major revenue-generating functions that allow firms like Wal-Mart to grow and succeed. states "market orientation is the extent to which firm's strategic thinking stems from looking

Examine the view that marketing theory and concepts portrayed in the traditional marketing literature have only limited application in guiding small business marketing practice.

1689 words - 7 pages Every business wither it's small or big, aim to meet the needs of their actual and potential customers. In order for them to do this, they need to follow some sort of theory and concept. This assignment will be looking at the marketing theory and marketing concepts which are portrayed in the traditional marketing literature, and how they have limited application in guiding small business marketing practice.Marketing plays a vital role not only

Relationship Marketing is a separate branch of marketing thought and it is indispensable to a successful performance of a firm.

2452 words - 10 pages : The Role of Relationship Marketing in Marketing Strategy?, Journal of Business Research, Vol. 46, No. 3, pp. 281-290Palmer, A.J. (1996) ?Relationship Marketing: a Universal Paradigm or Management Fad??, The learning organization, Vol. 3, No. 3, pp. 18-25Pressey, A. and Mathews, B.P. (2000) ?Barriers to Relationship Marketing in Consumer Retailing?, Journal of Services Marketing, Vol. 14, No. 3, pp. 272-285Rao, S. and Perry, C. (2002) ?Thinking

Is Marketing a Science?

3292 words - 13 pages ABSTRACT.The common perception of marketing is that of an interdisciplinary field comprising knowledge from diverse fields of science, like business administration, sociology and mathematics. Despite - or probably because of this diversity - there have been extensive complaints about a deficit concerning the scientific status and the theoretical foundation of marketing. Marketing is still in a state of unresolved coexistence of theories, and in

Marketing Mix

2919 words - 12 pages described as a paradigm shift. Marketing researchers have been passionately convinced about the paradigmatic nature of marketing mix management and the Four P model. To challenge marketing mix management as the basic foundation for all marketing thinking has been as heretic as it was for Copernicus to proclaim that the earth moved. The purpose of this report is to discuss the nature and consequences of the dominating marketing paradigm of today

MkIS support for the marketing

5538 words - 22 pages were tools for managing marketing information, marketing research, marketing planning, modelling marketing transactions, decision making in marketing, budgeting, analysing different courses of action, and for reporting and control (Higby and Farah, 1991; Li et al., 1993; Morris et al., 1989; Vandermerwe and Carney, 1987).In modern marketing thinking, MkIS are not regarded simply as systems limited to management. Moriarty and Swartz (1989) also

Use it or not

1122 words - 4 pages 9/11/2014 Digital marketing and CIO / CMO relationships | ZDNet 1/4 Thanks to the Pegasystems blog for this image Digital marketing and CIO / CMO relationships Summary: Shifts in marketing have had a major impact on IT. Here's what you need to know about digital transformation and changing roles in the C-suite. By Michael Krigsman for Beyond IT Failure

not se

1122 words - 4 pages 9/11/2014 Digital marketing and CIO / CMO relationships | ZDNet 1/4 Thanks to the Pegasystems blog for this image Digital marketing and CIO / CMO relationships Summary: Shifts in marketing have had a major impact on IT. Here's what you need to know about digital transformation and changing roles in the C-suite. By Michael Krigsman for Beyond IT Failure

Define Marketing

890 words - 4 pages Abstract Marketing can be described in more ways than one but in any definition you find the key to a company's success can be attributed to their marketing. You can best describe market by the 4 P's: product, price, place and promotion. In this paper I describe how companies using marketing plans to get their consumers to by their products. This is done by providing a product to a specific region with a specific need and promoting that idea

Marketing and Company Culture

1050 words - 4 pages Drucker claims that, “marketing is the business as seen from the customer” (Darroche, 10). Drucker makes an interesting point here. He takes away the extensiveness of a typical marketing definition and shifts it to be customer-focused. After exploring company culture and marketing separately, they now can be looked at together. Initially when thinking of either marketing or culture one does think of them as something interrelated, however there

Similar Essays

Can Relationship Marketing Be Applied To All Service Businesses?

2481 words - 10 pages , S. Perry, C. (2002) Thinking about relationship marketing: Where are we now? The Journal of Business & Industrial Marketing. 17 (7), 598-614Schneider, B. Chung, B. (1996) Service Quality Journal of Organisational Behaviour. 3, 65-80

Peanut Butter. Essay

6836 words - 27 pages were still another influence upon the thinking of early students of marketing. Alfred Marshall's concept of elasticity of demand has long been used by marketing writers as a theoretical basis for selling, advertising and the promotional work of marketing in general.ProductionIn the eighteenth century, productivity was held by the physicocrats to be the production of a surplus over costs. Concepts of production included:* diminishing returns

What Is Marketing? Essay

651 words - 3 pages sites deal with competitive analysis . Marketing is also about understanding competition. But not just listing off who the competitors are. It means thinking about their competitive reactions, their objectives and capabilities. It means understanding competitive forces in an industry as well.Too often I see firms acting as though they were monopolists, as though their competitors were unlikely to react or had little interest in capturing a market

Definition Of Marketing Essay

900 words - 4 pages sustain growth year over year.The view of this author is marketing is more than advertising; the most important role of marketing is to recognize and satisfy its customers' needs. In fact, for long-term growth and customer retention, marketing must find a way to exceed expectations in a changing market. With a forward thinking view of the market, a business can stay ahead of its competitors with innovation and creativity.Marketing Examples in