This website uses cookies to ensure you have the best experience. Learn more

Advertising: What Makes Us Buy, What Makes Us Spend?

2103 words - 8 pages

PAGE
Advertising: What makes us buy, what makes us spend?Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it."Leo BurnettAdvertising sector is growing constantly from 20th century till today. Because the market is not increasing too fast but in the market there are more competitors day by day. This makes companies find a different ways to compete with each other. As a business term, there are many supplies and suppliers for limited demanders. At that point suppliers decide to take an action and instead of waiting customers come to themselves, they decide to reach to the customers. In general terms, we call this action: AdvertisingAdvertising business is interested with these two questions: What makes us buy, what makes us spend? The most important thing in advertising is how to sell more and make more revenue. Selling more products or spending more money on shopping never has negative effect on economy. If people spend more money, the economy would be stronger than before (basically it's a cycle: we spend more than producers need to produce more and in that case they need more people to work or more technology purchase then people receive money and they recycle this money to the market by spending), which proofs advertising is good for economy.The Definitions Committee of the American Marketing Association defines advertising as "any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor."(Mandell 6) The key words here are "paid", "non-personal", and "identified." Advertising differs from the related field of publicity primarily in that advertising is paid for directly and its sponsorship is almost always clearly identified. It should be noted that although the term publicity refers generally to significant news about a product, service, institution, or person which is not paid for by the sponsor, it is sometimes used in retailing as a term which describes the overall promotional activities and includes advertising and display work. Advertising can be distinguished from personal selling because it is a non-personal presentation. That is, the message may appear to be directed toward individuals, but it is not made in person by the seller is in the presence of the prospect.Besides all above, I could say that advertising exists is obvious to all who can see or hear. That advertising does things is apparent on the balance sheets of corporations, in the lovely solvency of advertising agencies, in the food we eat, the clothes we wear, the kinds of houses we live in, the cars we drive, and in many of our most firmly embedded and often baseless assumptions.(Wood 3)Advertising as a discrete form is generally agreed to have begun with newspapers, in seventeenth century, which included line or classified advertising. Simple descriptions, plus prices, of products served their purpose until the late nineteenth century, when technological advances meant...

Find Another Essay On Advertising: What makes us buy, what makes us spend?

What Makes Us Bad: Understanding the Barriers to Effective Listening

1288 words - 5 pages with thoughtful attention; then they have failed to listen (Merriam-Webster). Due to an inability to properly communicate and to listen to what is being communicated, this couple was bound to separate. In fact, all of our relationships-- with our family, friends, coworkers, and even complete strangers-- will be affected by our ability to listen and communicate. By learning to identify bad habits that distract us from listening; we will be able to

Fat makes us fat Essay

583 words - 2 pages Fat makes us FatWe know that most of us know if you consume excessive amounts of fat will make us fat, but we all understand why this is true. To be able to go to a weight management program you first need to know a good understanding of fat and why this nutrient makes us fat. The amount of energy a particular food has depends on the calories or quantity of fat, carbohydrates and proteins that it contains. Foods can either be made up of fats

How Progress Makes Us Sick

1200 words - 5 pages How Progress Makes Us Sick By now, Im sure nearly everyone has heard of SARS (Severe Acute Respiratory Syndrome). If youve watched all news channels like CNN or Fox News over the past month with their alternating images of people hurrying through airports wearing surgical masks and bombs exploding over Baghdad, youd think there were only two news stories worth reporting: the growing body counts created by SARS and the Iraq war. However the

Testing Makes Us Stronger Campaign Against HIV

1499 words - 6 pages /index.php?option=com_content&view=article&id=969 CDC. (2010). Retrieved 02 10, 2014, from HIV in the United States: At A Glance: http://www.cdc.gov/hiv/statistics/basics/ataglance.html CDC.gov. (2006-2009). Retrieved 01 27, 2014, from Testing Makes Us Stronger: http://hivtest.cdc.gov/stonger/hiv/index.html Jensen, O. &. (2007). Framing Health Choices: What Do We Lose? What Do We Gain? In A. D. Pre, Communicating About Health (p. 374). Oxford University Press, Inc. Pre, A. d. (2010). Communicating About Health . New York Oxford.

Culture: It Makes Us Who We Are

1317 words - 5 pages than I would be if I had been raised a white girl in Celie’s culture. My culture shapes me in a way neither Celie’s nor the Salish did; it allows me to shape myself. Culture is what makes us who we are. People of one part of the world are different than people from another part of the world because of their culture. Celie was a different woman than Mary Irwin because she grew up in a completely different culture that taught her different morals

Social media makes us lonely - Essay

1192 words - 5 pages Does social media make you feel wanted and appreciated? Or has it actually made you more socially isolated? Or could it be both? Social media has its perks and its flaws, depending on how it is being used. Ironically, social media brings distances closer, but at the same time also distancing relationships. Too much of something is never gonna be beneficial, just like social media when being used too often, which can result into us becoming more

Social Media Makes Us Anti-social

1716 words - 7 pages 1.4 billion, people had a Facebook account in 2012 (Harden). There are about 7 billion people in the world. That means approximately one in five people around the world has a Facebook. However the number of people with Facebook is not the problem. The problem is how much time they spend on Facebook and other social media platforms. Social media has caused a substantial decrease in face to face time, stops people from working effectively, and has

Southwest Airlines - What makes them so successful? Discusses the advertising and management techniques that makes Southwest Airlines so profitable

667 words - 3 pages When discussing airlines, one small but powerful name stands out; Southwest Airlines. This airline positions itself as different for a number of reasons. The most logical is that they are the only short haul, low-fare, high-frequency, point to point carrier in America. The airline flies to fifty eight cities in thirty states and they offer numerous flights to the same cities each day. This makes them very convenient for travelers. Southwest

Exploring Ways that Shakespeare Makes us Sympathize with Juliet

1342 words - 5 pages . This gains our sympathy because they want to stay together but they have to be apart because Romeo’s life is at jeopardy even though he is willing to stay with Juliet but she will not let him. Shakespeare makes Juliet’s characters become more and more upset as each line unfolds, “It is not yet near day, it was the nightingale, and not the lark.” Juliet is trying to keep Romeo with her and not let him go. Again this enables us to

What makes us feel good about our work?

804 words - 4 pages for the next participants. The people know that the bionicles they constructed would be disassembled at some point. It doesn’t make a difference at what time they were disassembled considering that the people know the truth that they will be disassembled at some point. Most of the kids play with Legos. In spite of knowing the truth that they should disassemble them and put them back neatly by the end of the day, kids would still love to play with

Can Money Buy Us Happiness?

1203 words - 5 pages way, giving them money could became a investments and it makes us emotionally wealthier. This hypothesis “Investing in others can make individuals feel healthier and wealthier, even if it means making yourself a little poorer to reap these benefits.” (J. Flynn). It”s a common sense that having more money is better and people usually tends to think that money can buy whatever we want, even happiness. However this assumption is not always true. What

Similar Essays

What Makes Us Cringe Essay

646 words - 3 pages incongruent, and its what makes the whole story. Incongruities are entertaining, because they are outside the norm; a normal story, with normal people, and where nothing out of the ordinary happens, would be rather boring. Its these unusual things that make anything worth reading, or watching. O’Connor is a master at these out of the ordinary things, but more so than just being entertaining because its new and different. She has mastered the art of making us cringe, and like it; she makes us disgusted, uncomfortable, and makes it entertaining.

What Makes Us Human? Essay

1809 words - 7 pages widened that gap and truly made humans unlike any other animal. Biological Evolution Biological evolution is the change in the inherited and genetic characteristics of a species. Much of what makes us human is our physical appearance and biological adaptations. Human ancestry originates in primates and over time, we have physically evolved a great deal in order to become the modern humans that we are today. Humans have larger brain sizes

What Makes Advertising Work? Essay

892 words - 4 pages The typical person living in a city is estimated to see more than 5,000 advertising messages each day. In order for a brand's message to capture attention amidst all that commotion, its advertising not only has to be clever and visually appealing, but also memorable and unique in its approach.. In an effort to reverse its well-earned reputation as a brand for misogynist men who hope to control women, Axe created a campaign aimed at showing

Advertising Makes Us Buy Things We Don't Need With Money We Don't Have

583 words - 2 pages Advertising "Advertising makes us buy things we don't need with money we don't have." I agree with this statement to a point. Advertisements have both pros and cons. For the pros advertising makes it possible for businesses to get people to know them. It's also a way for different organizations to let there opinions out. This is especially in politics were pressure groups have a large influence in important decisions. The government also uses