Advertising Will Destroy The World Essay

1241 words - 5 pages

Sut Jhally, a professor at the university of Massachusetts of whom won the distinguished teacher award, wrote in his essay “ Advertising at the Edge of the Apocalypse” that: 20th century advertising - the most powerful propaganda in human history - will destroy the world as we know it. The survival of the human race will depend upon our ability to minimize the harmful effects of Advertising. These effects will have lasting impacts on our culture, joy, and future.

According to Karl Marx, Capitalism depends on the sale of commodities. If enough commodities are not sold companies can not grow or survive. This means that they must find a way to sell their products or they will perish. This problem gave way to advertising - a way for companies to present their product in a way that makes potential consumers desire them. The Propaganda campaign grew extremely fast, as a staggering 175 billion dollars a year is spent on advertising. Advertisements of which could exist for anything, from pencils, laptops, plates, food and sports. Advertisements can be found anywhere - beneath your feet, on a building, on TV, on the internet, in a magazine and more.

A company will want to know the power and effectiveness of their ads and about the society it is marketing to. This is why companies need to know about the cultural role of advertising, not the marketing role. The cultural role tells an organization not only about the values of the culture, but also the notions of good and evil, and mortality and immortality. This information is important as it helps them to formulate their advertisements in a way that deeply affects the emotions of their consumers.

Advertisers are very good at effecting consumers emotions. They send the message that the way to happiness and satisfaction is through the consumption of their products. This is the constant message of every ad within the market of communication. Consumers however, should ask themselves, “ Does happiness really come from material objects?” The answer of which is no. In a series of surveys the subjects reported that what they really want out of life is: control of their life, high self-esteem, good relationships, leisure time, friends, and romance and love. This survey does not state that material items are not important, as they are necessary for sustaining a quality life, but that they do not give the satisfaction that advertisers claim. In fact, these advertisements actually lead us away from what actually satisfies us (relationships) to what does not (material objects). This is how advertising can actually reduce our chance of being happy by getting us to turn toward material objects.

Advertising not only leads toward discontentment it also provides the illusion that it markets toward society. However, ads address us not as members of a society but as individuals. They focus on our individual needs and desires, but do not talk about issues that must be handled in a society such as: poverty, health...

Find Another Essay On Advertising Will Destroy the World

Will the World Really End in 2012?

1227 words - 5 pages from a super volcano going to destroy the earth? Considering how we were to have a meltdown in 2000, it is unlikely the world will end. So the talk about the world ending in 2012 could just be that; talk. However, there is scientific evidence that shows the following could contribute to some damage of earth: the Mayan calendar, a solar flare, or a volcanic eruption. One of the three concepts of scientific evidence that shows how time is short is

Will Robots Take Over the World?

1006 words - 5 pages relationship but this unusual idea of robots taking over the world would only occur if we would allow robots to be equal to us in stature and respect. However, it seems highly unlikely that robots would ever rise to the position to take over the world for two reasons. Firstly, Warwick’s idea only seems a possibility if robots have free will, therefore if we limit their capabilities they should not be in a position to take over the world. Secondly

The World We're In by Will Hutton

5959 words - 24 pages The World We're In by Will Hutton If you're American, you probably haven't heard of this book. "The World We're In," by British author Will Hutton, is aimed at Britons with the goal of convincing them to join the European Union as full members. As such, it pits positive "European" democracy and capitalism against the less positive "American" versions

How Will Peak Oil Change The World?

1417 words - 6 pages How Will Peak Oil Change The World? Peak oil is one of the world’s largest problems but it is one that many do not even know about. Oil is used by nearly everyone just about everywhere in the world. So what if the supply of oil began to diminish? That’s exactly what peak oil is. When an oil well is created, those that are extracting the oil will begin to extract more and more until the amount of oil produced peaks. Once the oil well peaks, those

A Choice That Will Change the World

1794 words - 8 pages . Both secretaries have substantial justifications for their arguments in which either decision possesses implications that will change the status of the war and the world. While Truman’s decision will be elaborated on at the end of this piece it is beneficial to establish an appropriate standpoint for Truman. Ultimately, Truman’s choice to utilize an atomic bomb is up to him. Nonetheless, it is justifiable to claim that implementing an atomic bomb

Will robots one day rule the world?

1136 words - 5 pages Hollywood has intrigued us with its prediction for decades. In almost all Hollywood movies that feature artificial intelligence, all researchers have created surrogate humans and robots that threaten humans' existence. If you believe in all these, it is no doubt that you would think that AI research had not moved on since the late 1950s. Will artificial intelligent robots one day rule the world? It is still early to say. Is it supported by most

How Will 3D Printing Change the World?

1671 words - 7 pages of various ideas using 3D printers and 3D imaging software. 3D printing will change the future. And even sooner than we think. Within the near future we will have brand new 3D printing technology that will benefit the entire world. This technology will bring forth advances in medical science. Allowing medical scientists and doctors to successfully print working human organs and bones. This technology can save many lives in the future. Also we

How Hydrogen Will Save the World

1827 words - 7 pages -renewable, polluting, and a pricey substance. Not to mention as the complexity of the operations to receive oil increases, the market prices will raise with it. It so happens that America and much of the world relies on it for other things as well such as plastics, tools, and even makeup. The realization of its disadvantages and over dependence puts into perspective what a huge problem it could be one day if nothing is done. Inevitably humans will face

Political Advertising in Nazi Germany & The Analysis of Triumph des Willens (Triumph of the Will)

990 words - 4 pages Advertising has been one of the essentials of politics for decades. Throughout history, politicians have held a vital position in the society. However that does not prevent them from acting as salesmen when it comes to the elections and their popularity among society, or in other words “potential voters”. As Ted Brader claims in his article Striking a Responsive Chord: How Political Ads Moticate and Persuade Voters by Appealing to

The Asian Slump: Will It Become a World Depression?

1393 words - 6 pages result is a Shakespearean tragedy.First the peripheries fall, and then the center. When the center disintegrates, the outer areas suffer some more. The thunderbolt in New York will then send shock waves around the world. Stocks will crash, once again, from Tokyo to London to Toronto to Sydney.The Fall of the Business EmpireLike any other empire, the American business empire will also fall. The question is not if, but when.A close look at any society

Gun Control: The Laws that will Destroy America

809 words - 4 pages hunting can feed some families who can’t afford to buy their meat every week. In fact 1 in 6 Americans struggle with hunger every day; taking away this necessary food source would be detrimental. These new gun laws such as the ban on assault weapons and rifles that the government is proposing will restrict our right to buy, take away our right to carry, and leave America unprotected. This is in straight violation with the Second Amendment which

Similar Essays

A Meteor Will Strike The Earth And Destroy All Life Forms

1179 words - 5 pages A Meteor will Strike the Earth and Destroy All Life Forms “With millions and millions of meteors hurtling around in our solar system, there’s always a chance that one could hit Earth at any moment. But what would be the consequences and how would the Earth be affected if one does happen to hit? If an object from space hit the sea, a huge tidal wave would be formed, hundreds of meters high, which would leave most of the world under water

How The Over Use Of Fossil Fuel Will Destroy Our Planet

1901 words - 8 pages that assists in the breaking down of these fuels into energy all matters. This research will explore into how the adverse effects of extensive fuel usage could be reduced while researching into alternative energy resources. Global Perspectives China has the highest population in the world. With its escalating population comes the increase in the number of transport vehicles being used followed by the increase in greenhouse gas emissions. China

Computer Will Rule The World Essay

1187 words - 5 pages isn`t true, and if they do something like that in the real world, they will go to prison or they could die. And children need play at games for them, not like "Quake" or "Blood". Parents must also check in which games are their child playing. I think that some films in TV are extremely violence; death looks really natural there, but nobody isn`t interesting of it. Only computers are destroying our life...One day computers will rule the world. I

Will The People Change The World?

1574 words - 6 pages growing exponentially. If nothing is done about global warming, in the year 2114 the temperature might be growing by 2.7 degrees every year! Can scientists know this for sure? Of course not, but this is a hypothetical situation that could happen. Although some people may think that the world around them will stay the same forever, others know that they need to stop global warming because they can. The effects of it will ruin the world. At this