This website uses cookies to ensure you have the best experience. Learn more

Marketing With Social Media Essay

1768 words - 7 pages

Social Media is any form of Internet communication where users can create online communities, share information, ideas, personal messages, and other content (Social). Social media has been one of the fastest growing online segments with 86% of people ages 18-29 using some form of social media in 2011 (Henrikson). The popularity of social media websites is only more impressive when shown the raw facts behind it. More than 600 million people were registered Facebook users at the end of 2010, over 25 billion tweets were sent in 2010, and 2 billion videos are watched per day on Youtube (Royal). Since the creation of the Internet, businesses have used it as an outlet to advertise increasing customers and revenue, but with the creation and popularity of social media websites, the ways companies advertise online changed. Businesses could no longer simply post an ad on a website and wait, they had to be more involved, creating a whole new challenge to advertising via social media website.
By the end of 2011, approximately 31 billion dollars will have been spent for online advertising (Chmielewski), with social media websites claiming 11% of that (Indvik). This statistic alone shows just how important businesses believe it is to advertise on social websites, however for a business to be successful with a social media advertising campaign today, it takes much more than just money. Companies online must be engaged, informative, available, and interesting to increase customer interest as well as profits. The way companies advertise can vary from Website to Website, creating a bigger challenge on how businesses approach marketing campaigns.
With the creation of Facebook, companies were given the ability to create a free company page with information about their business instantly viewable to over 800 million users in 2011 (Statistics), and not only could they create free company profiles, businesses had the opportunity to pay for advertising online which would be viewable to all 800 million users around the world on any page users were looking at on Facebook. However it is not just the sheer amount of people who will see an advertisement on Facebook that makes it successful, advertisements posted on Facebook are engaging. This means that people can “like” an ad and users will instantly be able to see which of their friends “like” that advertisement. Thus with the more “likes” a company has the more people will view their page to see why they are so successful. On websites like Twitter where users can regularly “tweet” a few times an hour, when businesses try and promote themselves, they are expected to do the same, provide new and truthful information throughout the day in order to keep potential customers informed on what is a happening everyday about the company.
The most important thing about advertising with social media today, is for a company to be interest worthy and to do this not only are more companies posting advertisements online, they...

Find Another Essay On Marketing With Social Media

Social Media And Marketing Essay

1795 words - 7 pages face of conventional media. Fernando opines that social media offers phenomenal opportunities to marketers with fewer pitfalls. Today Social Media refers to an intersection of software, marketing, media and entertainment. (Fernando, 2007). ‘Promotional Mix’ : An overview ‘Promotional Mix’ is the term used to describe a set of tool that businesses use to communicate the benefits of its products or services to its customers. This includes

Social Media Marketing Opportunities Essay

900 words - 4 pages employees and demonstrate corporate responsibility, all of which can help you realise long-term value with your customers. In Summary... Social media is a very powerful marketing tool and should be embraced; however make sure you can commit to long term use as your customers will quickly rely on your presence. Learn about your customers and engage transparently with them, rather than simply hard-selling. Your business will reap the rewards of social media.

Social Media Marketing

664 words - 3 pages through social media are products consumers are fairly familiar with or products that do not carry an element surprise upon receiving them. People tend to buy products online that they don’t need to touch smell or examine. The consumer has a pretty good idea what they are getting. I think the most appropriate product categories are books, movies, music, travel, electronics, flowers, cards and clothing. does well because there is no

Marketing Through Social Media

3843 words - 15 pages as not only an information tool but also for interaction and buying process reasons. Indeed with the emergence of online social media, social networks are becoming more and more the place to be for users and companies too. Facebook has now more than 800 million users and is becoming a new way for marketers to recruit consumers, reinforce loyalty and reputation. New ways for online advertising are now possible and newly marketing techniques are

Internet Marketing and Social Media

1349 words - 5 pages want to feel like the product proposed to them is a necessity. Marketing relationships are essential to a marketer and customer. The Internet has improved this relationship. The Internet through social media allows companies to advertise in an interactive ways with consumers. One way to engage with a customer is through events and contests. Starbucks wanted to increase awareness of its brand. They launched a competition on Twitter challenging

The Power of Social Media Marketing

3621 words - 14 pages product or item is promoted by the social media outlet. Due to the massive capability of social media marketing to reach worldwide audiences instantly, the cost effectiveness of this marketing technique however is most predominately seen when the volume of consumers per dollar spent is accurately calculated.In conjunction with the cost effectiveness of social media marketing is the ability of this medium to reach a large amount of people

GoPro: Using Social Media for Marketing

638 words - 3 pages of the two way interaction between customers and a business through social media sites, therefore creating a brand community. With 780,000 Twitter followers, 6,800,000 Facebook likes and 1.28 million Instagram followers, GoPro seems to have successfully mastered the concept of internet marketing. With more than half of the world's population registered with different social media platforms, the chances of acquiring customers are very high. It

Social Media Has Changed Marketing Forever

3085 words - 12 pages take care in order to have successful social media campaign. Social Media today is present everywhere and Brand pages on sites like Facebook, Google+, YouTube and Twitter have gotten popular around the world. Concept of marketing has changed with the customer engagement on these platforms. Usually, brands keep on enhancing relationships and communicating actively with consumers using activities such as reward programs and direct promotions. In

Integrated Marketing Communications and Social Media

1998 words - 8 pages exercise for marketers (Minton, Lee, Orth, Kim, & Kahle, 2012, p. 71). Clearly, getting the attention of these pre-selected individuals with a marketing message relevant to them is important. More so, social media is a two-way channel for messages: the interactive nature allows consumers to directly offer feedback about promotions, whereas this has generally not been possible through traditional avenues such as print (Minton, Lee, Orth, Kim, & Kahle

Role of Social Media in Pharmaceutical Marketing

1514 words - 6 pages till now”. But, in 2011, a video posted by a member of sales team of Warner Chilcott for product Atelvia was warned by FDA since it provide misleading information and failed to provide any risk associated with it. Similarly, Twitter being another revolution in social technology and one of the new social media has gain popularity in the field of pharmaceutical marketing to sell drugs. Twitter has 140 “character” updates and one user can “follow

Using the Social Media as a Marketing Platform

1802 words - 8 pages , over 93% of marketers use the social media platform to promote their business. The social media marketing can enhance a number of goals, such as conversions, website traffic, brand awareness, interaction and communication with key audiences, as well as creating positive brand association and a brand identity. 1.2 Relevant Academic Books:  Liana Evans (2010) Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other

Similar Essays

Enhancing Student Relatioship Management With Social Media Marketing

1222 words - 5 pages Application of social media have joined and educational institutions. International universities have begun to expand their educational techniques and extend their principles on social media as one of the ways to communicate with students. Analysing the world's top-ranked universities and their performance on social media sites, leads to data that shows that all social networks are included when it comes to communication with students. As the

Social Media Marketing Essay

1313 words - 6 pages , social media marketing gives businesses’ the chance to reach millions of people. Besides Lawrence Zammit, director of Misco Consulting states that “The fact that 84 percent of organisations in this survey use social media such as Facebook, Twitter or LinkedIn reflects the importance of the role of social media marketing in the way businesses communicate with their audiences. In fact, 45 per cent also expressed their belief that social media

Social Media And Marketing Essay

613 words - 2 pages product value had increased. This cost effective tool has many advantages and disadvantages connected with it. Advantages from reliable, cost-effective, and mass reach. Disadvantages from privacy issues, copyright issues and negative feedback due to bad advertising.Cost Related: Financial constrains related to marketing through social media are very less, on the other hand traditional or manual methods cost marketers huge sums of money which add to the

Social Media Marketing Essay

1487 words - 6 pages Social media marketing The form of marketing that provides a global-scale interaction between the business and its stakeholders and customers through the virtual networks and communities, is called social media marketing. With the help of social technologies nowadays, the information is spread without boundaries and the content constraints. People want to share and exchange their experience and knowledge online, which marketers see as an