Advertisment Essay

1114 words - 4 pages

Advertisement relies of the use of languages and tone to persuade people to feel a certain way and hence would behave in a manner that they normally would not in the absence of the advertisement. Though this basic fact of marketing is understood by a majority of people, it is very difficult for anyone to be really aware of when marketing or the advertisement is actually at work unless one is paying very careful attention. In this sense, the ad ¡§Frame It¡¨ is no exception. It advertises different types of framing services, using every possible way to appeal to the customers their offers of special services by providing diverse options for the customers to choose from.To begin with, the method that the business selects to publicize its service emphasizes a concern about customers' ease of access. To place this ad on the Internet is a relatively expensive method compares to advertising this in the newspaper or even on the radio. However, web advertisement's advantages include a wider customer base, more extensive information can be placed, more detailed graphic, not to mention the display of the product can be more interactive with the potential customer. For instance, ¡§Frame It¡¨ has the capability to be able to show these ceramic plates or mugs they sell in a three dimensional presentation of the product. These mugs or plates when advertised on the web could be rotated as if one is looking at it in the store. This allows the customer to get more thorough information about the product without having to go to a store. "Frame It" effort to provide this increased interaction for customers with their web product is notably a desire to cater to the customers' convenience of getting as much information as they can about a product at their fingertips.Besides providing the ease of accessing their services, ¡§Frame It¡¨ also addresses customer needs. In the very first sentence "Frame It is more than a frame shop that offers quality custom framing," the ad uses concrete, persuasive language to distinguish itself from other people who might be providing the same service. In the next sentence, "We also carry a line of ready made frames and our prices can fit any budget" several important needs are addressed. First of all, connotative language such as "a line of readied made frames" introduces the many different frames that are available. ¡§Frame It¡¨ in the second sentence of its ad shows that it recognizes the importance of options to customers and tell their customers that they would like to be the ones to provide them with these choices. Another value that ¡§Frame It¡¨ immediately zooms in on is the "prices that can fit any budget." Realizing that price is probably one of the biggest concerns of any shopper, the ad quickly assures customers that this business is sensitive to pricing. This declaration is in a sense abstractly informing the customers...

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