Agenda Setting Essay

1419 words - 6 pages

McCombs and Shaw looked into how people received their media content, the context, length, and place. This is what they called media agenda. In news magazines they would search for an article that received the editors full attention by being placed in a full column. News television segments was important if lasted over 45 seconds or was in the top three items while broadcasting. The five major issues that were overall prominent in media are: foreign policy, law and order, fiscal policy, public welfare and civil rights. Chapel Hill voters, without a commitment to a candidate, was asked to outline a key issue from the campaign without taking consideration of what a candidate has said. When the data was compared, the ranks of these issues were almost identical. McCombs and Shaw believed that the media was main responsible for the correlation between the media and public ordering of priorities.

When agenda setting occurs through a cognitive process this is called “accessibility,” this implies that when news media covers a particular subject frequently and prominently this leads becomes the more focused issue in the audience’s memory. (Iyengar & Kinder, 1987). Take Fox News for example, people who tune in for daily news will be more conservative and only here one side of a top political or social event but if you turn the channel to MSNBC you will encounter the exact opposite.

The newspaper picked for this assignment is November 24th’s The Philadelphia Inquirer. The paper has multiple sections. The section used to complete the assignment will be the first section. The Sunday front page is split into two sections. The front half of the page mostly has pictures about sections within the actual paper showing off the Arts & Entertainment and Sports sections. The bottom half is dedicated to The Marcellus Shade and Convention Center. The article “Losing Steam?” is noticeable with a font in bold Arial letters and at least in 72-point sized characters with a question mark right behind it. The article is the most dominate on the page because of the length. It’s twenty-one lines before cutting of to the actual story. This story is wider and has two pictures within its section of the paper.

“Convention Center’s plight” is off to the right hand sign above an advertisement. While the other article has pictures; this one lacks pictures. The article’s width is roughly has the size of the other article and has totaling twenty lines versus the prior article’s twenty-one. The font of choice is Times New Roman and it’s slightly smaller than the other font and not as bold as the one before. At the end of both articles there is a page number that indicates where to read the rest of the story. “Losing Steam” article continues on page A16 while the other article continues on page A18.

The first few pages toward the front are graced by advertisements but main focused on articles are covered is Weather, Government, and World News. The article focused mainly about the...

Find Another Essay On Agenda Setting

The agenda-setting theory and its three levels

1409 words - 6 pages In 1922, Walter Lippmann suggested the very first idea of agenda-setting in his book “Public Opinion”; In 1963, Bernard Cohen said “The media may not tell us what to think, but they are stunningly successful in telling us what to think about”. Those concepts assumed that with the limited ability and innate curiosity of human beings, most people rely on media institutions to gain information outside family, neighborhood and workplace. Thus the

The Agenda Setting which Led to the Patient Protection and Affordable Health Care Act

1102 words - 4 pages The Agenda Setting which led to the Patient Protection and Affordable Care Act Agenda setting is the process that determines appropriate solutions to a certain problem of a given field (Kingdon, 3). The process itself consists of three streams: problems, policies, and politics (Kingdon, 16). These separate streams interact when windows of opportunity are open – solutions are fitted with problems, and the impetus for this relationship is

Agenda Setting Paper: Assault Weapon Bans

1080 words - 5 pages Introduction: What is considered an Assault Weapon There are many views about gun control especially when referring to assault weapons. People are both for it and against it. When first hearing “Assault Weapon Man”, many different images filter through one’s mind on what an assault weapon looks like and how to differentiate between an assault weapon and a regular handgun. There is still no consistent definition for an assault weapon. The only

AGENDA-BUILDING AS A CONCEPT

2488 words - 10 pages -building can be broad, however it comes down to how a part of culture defined by a fundamental agenda of beliefs about democracy and society comes to make decisions. (McCombs, 2004) This is how agenda-building develops and occurs. From the research that I carried out and the sources used in this paper, I found that the idea of agenda-building is distinct but is directly related to agenda setting. According to Kiousis and Wu (2008) thinking of frames

Influence of the Chinese Communist Party Over State-Controlled Media and Internet Media

3756 words - 15 pages “It’s not what you say, it’s how you say it” (Luntz, cited in Scheufele and Tewksbury, 2007: 9). Introduction Agenda setting describes the ability of those in positions of power, such as the mass media and influential political leaders, to transfer salience to certain issues that they deem important, while pushing other issues that they deem less important to a lower priority and out of the public view. There is an abundance of literature

The Malaysian Media Coverage about the Keris Polemics

930 words - 4 pages agenda-setting of Utusan Malaysia explicitly supporting the keris wielding action through media coverage of non-Malays questioning the Malay rights, the social contract and Islam as the official religion in Malaysia. From the explicit action of the keris wielding and the coverage about defending the Malay rights, the agenda-setting implicitly influencing the Utusan Malaysia readers - whom the majority are Malays, to instill a feeling of not being

How Media Influences Public Opinion

1578 words - 6 pages opinions. Factors such as agenda-setting, framing and priming help shape the public opinions. Agenda-setting is when the media focuses their attention on selected issues on which the public will form opinion on, whereas framing allows the media to select certain aspects about the problem and then make them appear more salient. Similarly, priming works by repeatedly exposing certain issues to public. As the issues get more exposure, the

Mining with gold

796 words - 4 pages agenda will make sure that all topics will be able to be covered in the sessions and meeting of the mining gold group. Setting an agenda will also make sure that the meetings will stay on track. The agenda sets the times for each topic, who will presenting the idea, and also how long each topic will be talked about. It will also give who the will fill the roles of timekeeper, scribe, and facilitator. Setting the “agenda is the construction plan

The Effect of Shared Culture of Journalists on the Selection and Presentation of News

1063 words - 4 pages The Effect of Shared Culture of Journalists on the Selection and Presentation of News News is formed through a selective process which is controlled by media professionals such as journalists correspondents and editors. Agenda setting, a theory created by Stephen Lukes, sees how journalistrs select news that is projected through the media. Agenda setting also sees bias in the media, which is most commenly dominated in

Keys to an Effective Business Meeting

795 words - 4 pages When it comes time to plan and execute a business meeting it is important to follow a few simple steps to ensure that the meeting is effective as can be. There are four steps that can help guide a meeting in the proper desired direction. These steps include, setting the meetings intentions in advance, invite only the doers and decision makers, have a clear meeting leader and a tight time lined agenda, finally, post meeting send a meeting recap

How the Houson Chronicle Forces Readers to Think About the Educational Agenda in Texas

865 words - 4 pages with priming to bring the issue to the forefront of public thought. Some readers will be unaffected by the issue because to put it simply a person does not care about something they do not think will affect them. The majority of readers will have an opinion though whether it is to make the current system better through reform or to leave it as is in order to prevent a tax increase. The Houston Chronicle has gone above and beyond in setting an agenda for the topic of education.

Similar Essays

Agenda Setting Essay

881 words - 4 pages Sequoia Bey Introduction to Media Theory Victim and the Media This paper will talk about the murder of Trayvon Martin and his killer George Zimmerman. The news outlets taken into consideration are Fox News and MSNBC. In this essay, I will talk about framing, agenda setting, and who owns each of these news channels. Various websites and the class textbook will support all of this. Agenda-setting hypothesis is to show how the media influences the

Radio Televisyen Malaysia (Rtm) Agenda Setting Essay

1017 words - 5 pages channel to get the non-Malays audience to watch, most non-Malays in Malaysia watch other privatized and international TV channels from the Media Prima and Astro. Works Cited Bowe, BJ, Fahmy, S & Wanta, W 2013, ‘Missing religion: Second level agenda setting and Islam in American newspapers’, International Communication Gazette, vol. 75, no. 7, pp. 636 – 652. Cha, H & Yang, SU 2011, ‘Corporate Reputation and the News Media in South Korea’, in

Media And Politics: Agenda Setting And Framing

841 words - 3 pages How has media influenced public perception of political figures, issues, and institutions? Through agenda setting and framing, media has the power to set the agenda for political discussion by providing public attention to political figures, issues, and institutions. In addition, the media can frame political agendas by influencing public perception and interpretation. (Ginsberg, Lowi & Weir, 1999) Agenda Setting and Framing Political

The Agenda Setting Function Of The Mass Media

2307 words - 9 pages Introduction In 1922, Walter Lippmann suggested the very first idea of agenda-setting in his book “Public Opinion”, and Bernard Cohen (1963) said “The media may not tell us what to think, but they are stunning successful in telling us what to think about”. Those concepts assumed that with the limited ability and innate curiosity of human beings, most people rely on media institutions to gain information outside family, neighborhood and