Socialization— according to Business Dictionary, socialization is the process where knowledge, language, social skills, and value are acquired by individuals to conform to the norms and roles required for integration into a group or community. Socialization is a combination of both self-imposed (because the individual wants to conform) and externally-imposed rules, and the expectations of the others. Now, what are agents of socialization? Agents of socialization are the individuals, groups and experiences that affect one’s behavior and the development of the person in the society. Agents of socialization are important for us as it helps in the socialization process. One of the vital agents is mass media. The mass media are the means of delivering impersonal communications to the public or vast audience. The term media comes from Latin word which means “middle”, suggesting that the media connect the people especially in the communications.
The mass media include television, radio, movies, videos, CDs, audio tapes, the Internet, newspapers, magazines and books. The fastest growing medium is the Internet. The invention of Internet lets the consumers to be able to look for the informations or for entertainment such as academic journals, books, online games, music and others. According to “Internet Usage Statistic” (2005), the number of Internet users started from 40 million in 1995 to 28 million in 2000 and later increase into a dramatic 800 million plus in 2005 worldwide. The Internet is as a social system. (Eighmey and McCord, 1998). As we all know, internet is mainly used for social learning, engaging in social relationship, starting and maintaining communication and encouraging a sense of belonging through the shared play and virtual club membership.
To date, children’s learning of becoming Internet consumers has generally been considered as a passive process. Children predominantly learn through watching and modelling (Bandura, 1986), but with the invention of internet, children becomes more active in socialization due to the internet’s ability to interact with children virtually.
Internet is a source of social learning where it connects people from all across the globe and provides an avenue for sharing ideas and information. The learning occurs when a group discuss on project ideas with their team-mates, acquaintance, or strangers. Simultaneously, the process of exchanging information regarding one’s virtual friends across the world occurred. Through the playing online games with friends, one sometimes learns about their virtual friend’s culture and the current events occur in their place via chatting. This is proven that these people are involving themselves in self-learning by using the internet as a means of discovery and participation.
The Internet allows people to engage in what sociologist Jeffery Jensen Arnett (1995) calls self-socialization. Self-socialization is defined as the process whereby one...