Aids: Danger To Everyone Essay

1264 words - 5 pages

Advertisements are known for promoting products to consumers but another effective purpose is to raise awareness. These kind of advertisements often include topics that play on people's fears, such as diseases, which include secondhand smoking, sexual harassment, and cancer. Even though these fears affect many people, one that has expanded over the past few decades and continued to do so is AIDs. This disease had spread worldwide throughout the human population and became a pandemic. A health organization from France, a French anti-AIDS organization called AIDES, created a controversial ad that featured Superman with AIDs. He is dressed in his famous costume sitting on a hospital bed breathing through an oxygen mask connected to an IV tube. The French advertisement extinguishes stereotypes about people infected with AIDs, and at the same time, promotes awareness of this deadly disease.
The history of AIDs has changed greatly throughout the decades to prove that no one is exempt from contracting it. As shown by this ad, the phrase "Aids makes us equal" proves that AIDs has the potential to kill anyone, even people who are viewed as invincible—Superman. According to the New York Times article, "30 Years In, We Are Still Learning From AIDS," by Lawrence K. Altman, unlike smoking or getting cancer, AIDs affect all heterosexual and homosexual men, women, and children of every race and age through sexual activities, blood transfusion, or genetic inheritance (Altman 1). Therefore, it does not specifically target a particular race/class/age/gender/orientation as people would assume—even superheroes can contract the disease. Superman always has his powers and muscles but in this case, he is stripped of both aspects. He needs an oxygen mask to breathe and his body is as skinny as a stick figure. His face is extremely pale and he has the look in his eyes of a helpless person. All of these negative elements he possesses make him equal to an average person who is not a superhero. The ad also turns down any stereotypes people have made over the years about AIDs and its patients. The organization branched its network to help people with AIDs from all over the world; this ad was one of many that informed people of the disease and addressed the stereotypes. By using Superman in the image, it banishes the idea that people with this disease are mostly African-Americans and/or homosexual men. People who come across this ad will know that they are not the exception when it comes to this disease; the organization came up with this idea to alert them and show that no one is superior.
Many people affected by AIDs are stereotyped by their race and sexuality. In the article, "Aids and Racism in America," Janis Hutchinson states that people believe those with AIDs must be African-Americans, homosexuals, or other minorities. However, even though 70% of AIDs victims are African-Americans and Hispanics—just as people assumed—more than those cases are among white...

Find Another Essay On AIDS: Danger to Everyone

Paul Monette's Borrowed Time: An AIDS Memoir

689 words - 3 pages Paul Monette in his autobiography, “Borrowed Time: An AIDS Memoir” wants to make the younger generation aware of all the mistakes, suffering and deaths his generation went through fighting with AIDS, as he is convinced that it might help the new generation survive. He wrote his life story in 1988, soon after he was diagnosed with HIV and two years after his partner and close friend Roger Horwitz died of AIDS. Disease split his time into the

HIV/AIDS in Nigeria Essay

2088 words - 9 pages prevent the disease from spreading to their offspring. Another reason mother-to-child transmission happens is the lack of pregnant women undergoing HIV testing. Only 1,120,178 pregnant Nigerian women, or about 16.9%, were reported to have been officially tested for HIV in 2011 (Federal Republic of Nigeria Global AIDS Response Country Progress Report, 31). Without testing, women do not know the type of danger they and their children are in and

Difficulties People with AIDS Go Through

1319 words - 6 pages and diseases. Our main recommendation is to invest in sexual education, informing everyone about it. Understanding that, it’s always easier preventing a problem than dealing with it. Teaching children about how mature and responsible a person should be before getting into any sexual activity, thus, many lives can be saved and life quality will rise. Background AIDS have become a problem worldwide, millions of people are infected and many others

A Whisper of AIDS: The Speech that Lifted the Silence

1011 words - 5 pages Nine years. It took nearly a decade, and more than two hundred thousand Americans’ deaths until a brave soul spoke up to encourage people to speak up about AIDS. “A Whisper of AIDS” was written to encourage people to “lift the shroud of silence which has been draped over the issue of HIV/AIDS” (Fisher). The effectiveness of this speech lies in its addressing of a problem that has affected many people not only in the 1980s, more than thirty years

How to Stop the Spread of AIDS and HIV

1663 words - 7 pages countries like South Africa and in the state of Florida. There also needs to be strong ties amongst the youth and their parents. With this they can inform their children about the dangers of risky behavior at a much deeper level than any foundation can. Communities can help benefit because they help support those who have been afflicted by AIDS and other illnesses and they also hold seminars explaining the danger of AIDS and risky behaviors. This


1034 words - 4 pages on the world.But today, the world is once again at the crossroads and no thanks to the malevolent and mutant virus, which is causing devastation in its wake.This is the focus of the Human Development Report (HDR) for 2004 on Nigeria, which was released last week by the United Nations Development Programme in Abuja. Early warnings of HIV/AIDS had been ignored in the past. But according to the new report, the world can continue to do so at great

Mandatory AIDS Testing

528 words - 2 pages Mandatory AIDS TestingGeneral Purpose:To call to actionSpecific Purpose:To call my audience to action on mandatory AIDS testing.Central Idea:The importants of Mandatory AIDS testing program, the ability to control the spread of aids with Mandatory testing, and why we should have mandatory testing to control the spread of aids.AIDS has become a worldwide epidemic that has struck every identifiable group. However, persons who are considered to be

Aids Prevention and Education in America

1130 words - 5 pages of 49 (RedSky Healing) And, perhaps, of these few people named here, Magic Johnson is the most famous. His won four NBA Championships, three NBA MVP awards and won an Olympic gold medal. He is still living. What do these people have in common? They all lived with HIV/AIDS. AIDS can affect anyone, no matter your age, gender or sexual orientation. It is important to educate people about HIV/AIDS, so that they know how to prevent it, what to do if

Essay on the Issue of Aids

2066 words - 8 pages 90 people get swine flu and everyone wants to wear a mask, a million people have AIDS and no one wants to wear a condom0What makes us fear the flu over an incurable life threatening disease? And why, if it is as simple as a condom, do people not protect themselves? One thing that contributes to people's lack of protection is an uncertainty of the disease itself. Many people are uneducated of AIDS and all that comes with it, but as they start to

The History of AIDS

1473 words - 6 pages December 1st just use to be my birthday to me. Now it is National AIDS Day. Today everyone is being informed about AIDS, acquired immune deficiency syndrome. Before people were informed about GRID, "gay- related immune deficiency. When it was called GRID it was referred to as " The Gay Plague or Gay Cancer." People have gone from being uneducated about AIDS to being educated about AIDS. This is where my paper begins. Throughout my paper I will

Safe v.s unsafe sex

965 words - 4 pages The 'sexual revolution' of the 1960's has been stopped dead in its tracks by the AIDS epidemic. The danger of contracting AIDS is so real now that it has massively affected the behavior of both gay and straight folks who formerly had elected to lead an active sexual life that included numerous new sexual contacts. The safest option regarding AIDS and sex is total abstinence from all sexual contact. For those who prefer to indulge in sexual

Similar Essays

Aids: Keeping New Queer Cinema Alive

3814 words - 15 pages , directed by Jean-Marc Vallée, “Plague!” Yells Larry Kramer in a room filled of people, holding the word until it is the last thing everyone hears. Released in 2012, How to Survive a Plague captures the empowering accounts of how AIDS activists took control of their own destiny in the late 1980s when the United States government and health services failed to do so. “Kramer is addressing an increasingly heated ACT UP meeting, silencing those who have

A I D S Essay

1476 words - 6 pages African countries which have the most AIDS patients as compare to the continents.Reference* Goldsmith, Marsha. "Rapid Spread of Pandemic in Asia Dismays Experts."Journal of the American Medical Association 28 Aug. 1991:1048.* Steele, Ian. "Danger in Asia." World Press Review Jan. 1992: 11.* Week, Dennis. "The AIDS Pandemic in Africa." Current History May 1992: 208-13* American Foundation for AIDS Research (AMFAR). "AIDS in Asia."http

An Analysis Of Mary Fisher's Speech, A Whisper Of Aids

768 words - 3 pages On August 19, 1992 in Houston, Texas, Mary Fisher, the HIV-positive daughter of prominent Republican fundraiser Max Fisher, gives her keynote speech “A Whisper of Aids” to the Republican National Convention (1). Fisher’s purpose is “to lift the shroud of silence which has been draped over the issue of HIV/AIDS” epidemic (1). Fisher succeeds in her overall persuasiveness by effectively using ethos, logos, and pathos throughout her address to

Aids: Such A Deadly Disease Essay

2888 words - 12 pages , even the national news media began to join in the task of educating the public to the notion that AIDS can affect everyone. Basic medical research began to provide a fewbits of information, and some help. The virus causing the disease was isolated and identified. The AIDS virus turned out to be a very unusual sort of virus. Its genetic material was not DNA, butRNA. When it infected human cells, it had its RNA direct the synthesis of viral DNA. While