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Air Asia Company Essay

961 words - 4 pages


Background analysis
AirAsia is an Airline Company established with the objective of providing flight services to everyone. This company has been recorded as one of the best flight service providers in the world and has been receiving recognition awards since 2001. It provides services to over twenty countries hence this company seems to have a quite large market share and servicing the loan will not be a problem to this company. AirAsia Company has also been paving way for cheap aviation through effective and efficient structures and a determination for good performance.
AirAsia has different associate companies like Indonesia AirAsia and Thai AirAsia. AirAsia X is also another well known associate of this company. AirAsia X was formed in the year 2007 and provides place to place networks to this organization. AirAsia has been scooping a great market segment through its cost efficiency and this shows that it’s a great asset to this company and boosts the confidence for the bank to give out the loan. AirAsia has been concentrating on offering services at the most fair and reasonable prices since its establishment. This has earned this company a big market share and hence high sales. This company therefore gives the bank a lot of confidence to give the loan without hesitation. Employees have always been treated like a big family. They have been working in the best working conditions. AirAsia products have been of high quality and minimum complaints have been experienced. The company has been making high profits in the few past years according to the financial statements.
Market analysis
AirAsia Company has been operating with routes in an average of twenty countries and it is still expanding to different parts of the world. This company has alliance with other multinational companies in different countries mainly high class hotels. Popular destinations include Australia, Newzealand, Amsterdam, Dubai and Los Angeles. There are services where customers can book hotels and get free tours to China and Newzealand.
Looking at this company’s market one realizes that AirAsia Company has a good foundation and its future is promising. Its sales have been doing well more than several other multinational airlines. AirAsia has focused on targeting holiday tourists and it has come up with great ideas in offering services to these tourists. AirAsia has online booking services and can be accessed by its service consumers from all over the world through its website. One can also access the company information online and can get a lot of ideas and insights online as a customer.
AirAsia Company has been internationally recognized and it is an award winning organization. It has joined the low cost carrier (LCC) which began about 36 years ago and which focuses on offering fair and reasonable prices to customers. It achieves that through, maximum aircraft utilization, no luxuries, smooth operations, cost distribution and networking. Their market is...

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