Ajskasa Essay

3932 words - 16 pages

¿QUÉ ES SER EMPRENDEDOR?
Por Andy Freire
2004
Este artículo está incluido en el libro
Pasión por emprender. De la idea a la cruda realidad, Aguilar 2004.

2 ©2004 Axialent, Inc. All rights reserved.
¿QUÉ ES SER EMPRENDEDOR?
Bien hecho es mejor que bien dicho.
BENJAMÍN FRANKLIN
Cuando estaba por terminar mis estudios en la Universidad de San Andrés, en Buenos Ai- res, decidí visitar a todos los empresarios que aceptaran recibirme. Cursaba el último semestre de la licenciatura en Economía y sentía que mi "contador de vueltas" se ponía en cero: la vida profesio- nal era algo muy distinto de la universidad y el éxito alcanzado en la formación académica no ga- rantizaba en absoluto el éxito en el mundo de los negocios.
Con esas entrevistas buscaba orientarme al estar cerca de iniciar mi actividad profesional.
Desde ya, este es un ejercicio que le sugiero hacer, como disciplina continua, a toda persona que llega a su último año de estudios. Muchos jóvenes en esa situación piensan "¿Para qué voy a con- tactar a este empresario, si no me va a atender ni a prestar atención?". Pero quienes se animan (¡y esto es algo esencial para el emprendedor en acción!) se pueden llevar una sorpresa. Eso fue lo que me pasó a mí. Realmente me sorprendí con la respuesta recibida. Unos por genuina voluntad de ayudar, otros quizá porque les divierte, o acaso por una mezcla de ambas cosas, el hecho es que muchos empresarios están dispuestos a recibir a estudiantes que vienen a preguntarles "cómo hicieron" y pedirles consejo u orientación.
En mi caso, empecé visitando amigos de mis padres; después seguí con amigos de amigos
de mis padres, luego con padres de amigos y hasta llegué a los padres de amigas de ex novias... No dejé contacto sin explorar. Estaba ávido por aprender qué era "ser empresario". En una de esas visitas conocí a uno de los empresarios argentinos a quienes más respeto, Guillermo Schettini, cu- yas actividades abarcan desde las finanzas hasta la gastronomía.
Recuerdo que me había dado una entrevista de quince minutos, de 3 a 3.15 de la tarde, en el mo- derno edificio Chacofi, en el centro de Buenos Aires. Muy ansioso, llegué a las 2.50 y subí al piso 23. Al hacerme pasar a su oficina me preguntó: -¿En qué te puedo ayudar? -Estoy terminando la universidad y no sé muy bien para dónde encaminarme. Conozco poco del mundo empresario porque no tengo familiares que se muevan en ese ámbito y estoy buscando aprender. -¿Cuál es tu dilema concreto? -Si hacer carrera corporativa o ser empresario -le contesté. Por entonces, la palabra emprende- dor, que después se puso tan de...

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