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Amazon Essay

2511 words - 10 pages

Table of Contents1.0 Brief History about Amazon.com ........................................................................................... 22.0 Types of Information Needed for the Success of Amazon.com................................................ 22.1 Comprehensive Help Database....................................................................................... 32.2 Amazon Web Services (AWS) ..................................................................................... 32.3 Security.......................................................................................................................... 42.4 Recommender Systems ................................................................................................ 52.5 Effectiveness Promotion................................................................................................ 62.6 E-commerce of Cross-selling and up-selling.................................................................. 72.7 Managing Data 83.0 Conclusion............................................................................................................................. 94.0 Appendix............................................................................................................................. 105.0 References........................................................................................................................... 121.0 Brief History about Amazon.comAmazon.com, Inc. is one of the popular E-Commerce websites on the internet. Besides that, it is also recognized as America's largest online retailer. It is founded by Jeffrey Preston Bezos in 1994, a former financial analyst for the New York hedge fund D.E. Shaw & Company. Amazon.com is an American e-commerce company with its headquarters located in Seattle, Washington.The Amazon.com, which is one of the nation's biggest book sellers, had first started off as an online bookstore but since then, has diversified into several different product lines ranging from DVD, MP3s, CDs, video games, electronics, apparel, computer software and etcetera. Shoppers enjoy buying goods from Amazon.com because it is hassle-free, reasonably priced plus on-time delivery services are offered. Amazon.com has scored a total of 86% for its Customer Satisfaction Index in year 2008 (see Appendix 1). The significance from this is, over a decade, Amazon.com has built up trust and good relationship with its customers by providing good, reliable services.Due to the emerging trust in e-commerce and Amazon's overall reputation, the company is generating huge annual profits. According to Fortune 500-Annual Ranking of America's Largest Corporations (see Appendix 2), the ranking of Amazon.com has gone up vastly, jumping from place 237 in year 2007 to 171 in year 2008.2.0 Types of Information Needed for the Success of Amazon.comAmazon.com has blossomed from an obscure dot-com into one of the best-known names on the Internet in only a few...

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