This website uses cookies to ensure you have the best experience. Learn more

Amazon Case Study

3392 words - 14 pages

Case study: Amazon improvement of customer service by improving Inventory managementProject ReportSulaman MuhammadEm123009Submitted to: Dr. Mujtaba AghaDepartment of Engineering ManagementMuhammad Ali Jinnah University, IslamabadJune 12,, Inc. is a multinational electronic commerce company founded by Jeff Bezos in 1995. The headquarter of the company is situated in Washington, USA. initially start an online bookstore and sell books in united states and all over the world, but when their business grows and their customers increase, they diversify their business and also start selling DVD's, CD's, MP3 downloads, video games, software, toys, jewelry, furniture, electronics and many more items on their website.Now is the world largest e-commerce company having 51,300 employees, 152 million active customers, annual revenue of $48 billion which is 27% more than Google and their website ranked 16th all over the world by internet traffic.Amazon has offices, ware houses, fulfillment centers and customer service centers across the globe in six continents. ship their products to more than 200 countries. They have the world largest database with total capacity of 7.8 terabytes, 18.5 terabytes and 24.7 terabytes respectively.Amazon has separate websites for United Kingdom, Canada, France, Unites states, Italy, Germany, Spain, china, Brazil, Japan and India. They are also planning to launch website in Sweden, Poland and Netherlands.Fig 1.0: Shows the performance of Amazon in 2012 (Source: [ Alexa, Brandz, market capitalization as of the 5th November 2012])Inventory Management:Inventory management is one of the important area of supply chain, it plays an important role to achieve customer service goals. focus on all the areas of supply chain including inventory management to improve their customer services by decreasing response time and quick shipment of product to their customers.Inventory management is one of the three important area of supply chain, which leads to customer satisfaction [Ballou & Srivastava, 5th Ed].Fig 2.1: shows the supply chain triangle [Ballou & Srivastava, 5th Ed].The founder of "Jeff Bezos" said,"The logistics of distributions are the iceberg below the water line of online bookselling".From his statement it is clear that the management of logistics and inventory is not an easy job. Especially in e-commerce business the main issue is the shipment of product from manufacturer to customer.How amazon warehouse works:The work in amazon warehouse continue round the clock 24 hours. On average amazon receives 42 orders per second. In 2011 on average amazon fulfill 13 million orders in 24 hours and in 2012 amazon fulfill 17 million orders in 24 hours, amazon run the process very efficiently and they have same work process in warehouses all over the world. Following is the brake down of amazon process in a warehouse:As the product...

Find Another Essay On Amazon case study

Amazon Evolution Paper

2004 words - 8 pages AMAZON EVOLUTION PAPER PAGE \* MERGEFORMAT 1 AMAZON EVOLUTION PAPER PAGE \* MERGEFORMAT 8 Amazon Evolution PaperBIS/219May 19, 2011Amazon Evolution is currently the largest online retailer and has demonstrated a viable business model throughout its tenure. In this case study the subject is to analyze this company's business strategy, competitive advantage and business model. It is also important to review and evaluate

Amazon - A Company Analysis

1625 words - 7 pages the cost leadership strategy, and offers the widest range of products. According to the offered statement, above all, the company values the customer’s satisfaction by providing convenience, innovations, and low prices. References (n.d.). About Amazon. Retrieved from Chaffey, D. (2012). case study. Smart Insights. Retrieved from http


1171 words - 5 pages . From this, the growth of the economics and the customer will be enjoy of the variety of product that can be bought.   2. What are the benefits of Web services to Amazon, eBay, and their developer partners? There are a lot of benefits of Web services to Amazon, eBay and their developer partners. The first one is it allows an explosive business growth in globally because it is not only on domestic as Web services are invented for organization


2511 words - 10 pages Table of Contents1.0 Brief History about ........................................................................................... 22.0 Types of Information Needed for the Success of 22.1 Comprehensive Help Database....................................................................................... 32.2 Amazon Web Services (AWS

The Information Systems of Amazon Inc

1825 words - 7 pages to 3,000 randomly selected customers. Email in general in a very useful feedback mechanism¡¨2. In addition, they maintain a comprehensive database of their customer¡¦s preferences, study this information, and then use it to provide one-click shopping, tailored recommendations and new book notifications. Another tool that Amazon uses to establish relationships with its customers is ¡§virtual communities¡¨ whereby providing a platform for members to

Leadership in the Organization: Jeff Bezos and Amazon

1807 words - 7 pages were perfect because attempting to send huge catalogs for all the available books would be expensive and cumbersome, but an online resource database that was easy to navigate would provide customers with easy access and a single point from which to shop. “In 30 days, with no press, Amazon had sold books in all 50 states and 45 foreign countries, obviously by the success of Amazon he was right (Academy of Achievement, 2010). In a case study written

Amazon and eBay : The New Face of Web Services

1650 words - 7 pages . AWS Solutions. [online] Available at: m/solutions /aws- solutions/ [Accessed: 12 Jan 2014]. 2014. Amazon and Ebay: The New Face of Web Services: Business Internet. [online] Available at: [Accessed: 12 Jan 2014]. Chaffey, D. 2014. case study - Smart Insights Digital Marketing Advice. [online] Available at: http

Amazon Case Analysis

5207 words - 21 pages continue to offer content unique to, including store location information and in-store event calendars" (Legg, p.3). "With the announcement of its e-commerce partnership with last year, Amazon launched into an innovative e-business services model that represents a win-win scenario for both Amazon and its retailer customers. As in the case with, the Company has leveraged its core assets to provide three critical

Inside Amazon

2000 words - 8 pages The year was 1995, when Amazon made its first sale, a book, sold from the Seattle home of founder Jeff Bezos. Eighteen years later Amazon has become an e-commerce giant entering the ranks of a Fortune 100 Company and the world’s largest retailer with sales and revenue topping 61.09 billion in 2012. This achievement is nothing short of astounding considering it’s humble beginnings. While adversaries question Amazon’s continued success

amazon com

2095 words - 8 pages $75.25 to $9.25 (German, 2001). The problem is that Amazon still has not made real profits since it opened. How to help keep standing on the stage? If wants to survive in E-business and start making real profits, should merge with other retail companies, operate a new E-business strategy, and rebuild its financial structure. Everyone is wondering when will start making real profits. Last year, their stock

Amazon analysis

1594 words - 6 pages ; Shipping world while; Weaknesses: Low brand value; Lack of literature in case of the "boycott" ; Low market share according to elderly people; Opportunities: Using Amazon Inc. as publishers so writers would reach a bigger selling range; Gain trust not only as online shopping system but collaborate with bookshops; Collaborate with more technology brands; Threats: Writers will massively join the "boycott"; Threat from the side of Apple Inc

Similar Essays

Amazon Case Study

2473 words - 10 pages Amazon’s Business Strategy and Revenue Model." Smart Insights. N.p., 16 Jan. 2012. Web. 16 Mar. 2014. . Melo, Mariana. "Amazon." Caso De Sucesso -. N.p., n.d. Web. 16 Mar. 2014. . Satariano, Adam. "Amazon Profit Trails Estimates as Holiday Delivery Costs Rise." Bloomberg, 31 Jan. 2014. Web

E Business Amazon Essay

1416 words - 6 pages , there are also the forces of buyers' power, the power of the sellers, and the threat of substitute products or services.Threats of New EntranceThe threat of new entrants for giant online retailers as Amazon is medium. The online retail industry has become more sizable and profitable as more consumers prefer online shopping. For instance, according to a study commissioned by United Parcel Service Inc. in 2013, e-commerce grew about 15% to $186

Sustainability In The Amazon Essay

1174 words - 5 pages . (2007). Profitability and social impacts of reducing impact logging in the Tapajos National Forest, Brazil—A case study. Ecological Economics, 63(1), 70-77. doi:10.1016/j.ecolecon.2006.09.024 Conservation in Brazil: Managing the rainforests. The Economist. (2011, May 10). Retrieved from Erickson, Jim (2013, March 11). Protected areas successfully prevent deforestation in Amazon rainforest. Michigan News

Amazon And Ebay Essay

6411 words - 26 pages Inc. is prohibited. GROWTH STRATEGY A comparative study of the history of these two companies points out that Amazon has gone from an exclusive product seller to a company that now sells products, offers services and is a technology provider. On the other hand, eBay has been completely focused as a service provider. eBay has stayed the course without excessive change. Amazon's Growth started out as an online bookseller. Indeed, to some