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Amazon.Com. Essay

2669 words - 11 pages

AMAZON.COM1. THE STORY BEHIND AMAZON.COM- In 1994 Jeffrey Bezos saw the internet usage was growing at 2300% per year.- Bezos left his job and drew up a list of 20 products that could be sold on the net and narrowed the list down to either music or books, but decided on books- He moved to Seattle because it was close to Roseburg Oregon which is were one of the biggest book warehouses is located.- Bought a 400 sq.ft. office in Bellevue and launched Amazon.com in July 1995- Six weeks later Amazon moved to a 2000 sq.ft. warehouse and six months later moved to a 17,000 sq.ft warehouse.- Bezos attracted 8 million from venture capitalists Kleiner,Perkins,Caufield and Byers- At the end of 1996 Amazon.com's revenue was 15.6 million and they were one of the most successful web retailers.- In May 17,1997 Bezos went public with Amazon- In Oct'97 Bezos opened a 2nd 20,000 sqft. Center in Delaware.- Revenues increased to 147 million in 1997, 1998 the revenue is expected to hit 550million- 22% of the sales of the company are outside the US- In June 1998 Amazon expanded its product line to include music and offers 10 times the selection of the typical music store- The company is customer focused versus competition focused- In April 1998 Amazon acquired three companies Bookpages, Telebook, and Internet Movie Database to aid in their expansion of the European e-commerce- In July 1998 Amazon signed agreements to acquire Junglee Corp and Planetall.Amazon.com since the case article was written:- Amazon.com is moving from what started as the Earth's biggest bookstore is r rapidly becoming the biggest anything store that offers millions of books,CD's,DVD's and videos to account for 70% of sales.- They also now sell toys ,tools,electronics, health and beauty products, prescription drugs and film processing- They have expanded their stakeholdings to now owning stakes in online sellers of- Prescription drugs, wine, and wedding services.- In Jan/99 they opened a Nevada Distribution Center to reduce shipping time to western U.S.- Feb/99 they invested in Drugstore.com- March/99 launched an online auction site- April/99 opened a Kansas Distribution Center to reduce shipping time to midwest and southeastern U.S.- June/99 new music area launched that enabled customers to download free songs.- July/99 Amazon Electonics and Amazon Toys and Games was launched- Oct/99 Amazon Anywhere was launched to allow shopping from wireless devices.- Jan/2000 Amazon opened customer service center in Huntington West VirginiaBecause of rapid growth.- May/2000 living.com opens on Amazon.com- Aug/2000 Amazon and ToysRus form an alliance- Aug/2000 Amazon offers new car buying service provided by Greenlight.com- Aug/2000 Amazon.com.de is launched- Sept/2000 Amazon.com.uk launched- Nov/2000 Amazon.com.jp is launched in Japan- Aug/2001 Amazon.com opened its online computer storefront to offer new Compaq, Hewlett Packard, Apple and more- Aug/2001 Amazon.com to sell products from Circuit City, customers...

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