This website uses cookies to ensure you have the best experience. Learn more

Amazon.Com Case Study

1566 words - 6 pages

The objective of this case study is to outline and provide a brief overview of Amazon.com’s (Amazon) mission, strategic direction, core competencies, relied technologies and their future impact of new technologies, and how management and use of consumer data will impact future business.

In addition, we have analyzed Amazon’s strengths, weaknesses, opportunities and threats in a SWOT analysis. Based on this analysis, and research, we have recommend a course of action as to how Amazon should respond to their weaknesses and threats and how best to leverage strengths to take advantage of available opportunities.

Amazon’s Mission and Strategic Direction

Amazon.com, Inc. is an internet retailer headquartered in Seattle, Washington founded by CEO Jeff Bezos. Their mission and strategy is quite simply “to offer Earth’s Biggest Selection and to be Earth’s most customer-centric company, where customers can find and discover anything they may want to buy online and [we] endeavor to offer our customers the lowest possible price.”1 And, if they can’t help they will point the customer to a site that can.

The company accomplishes this by operating six global internet sites: www.amazon.com, www.amazon.ca, www.amazon.de, www.amazon.jp, www.amazon.co.fr and www.amazon.co.uk. Through their zShops, auctions, affiliate program, Merchants@ and Amazon Marketplace programs, Amazon, and their sellers and partners, offer new and used collectibles and products in categories such as apparel and accessories, DVDs, electronics, computers, books, music, videos, cell phones, tools and hardware, the list is almost endless. In order to maintain quality, the company packages and ships all of its merchandise. They also continue to negotiate volume deals with suppliers to meet their goal of lowering prices.

Additionally, Amazon has formed partnerships and alliances with publishers, other on-line retailers, technology providers, either handling their web site operations or linking brick-and-mortar entities to its virtual storefront. As part of their diversification strategy, Amazon recently acquired Internet Movie Database www.imdb.com (IMDb), which is an authoritative source of information on movie and entertainment. This acquisition is one of many Amazon is making expand its product and service offerings. The company is also preparing to sell internet domain names and already has received the Internet Corporation for Assigned Names and Numbers (ICANN) approval. In order to improve customer service the company is investing in operational facilities, like its multi-lingual customer service support center in the Netherlands, to meet its rapid growth, increase selection and meet future operational needs while building efficiencies. This strategy will help Amazon increase its low profit margin, decrease its operational cost, increase customer response and order processing services and pass that savings on to the customer.

Amazon’s Core Competencies

Amazon’s core...

Find Another Essay On Amazon.com Case Study

Amazon.com Case study

2808 words - 11 pages INTRODUCTION:Amazon.com was founded by Jeff Bezos in July 1994, after the former investment banker left New York for Seattle with the idea of creating an online bookstore. He launched the Web site the following July with the idea of selling books to a mass audience through the Internet. In many ways, Amazon.com is perhaps the company that is most closely tied with the E-Commerce phenomenon. The Seattle, WA based company has grown from a book

Amazon.com: Expanding Beyond Books case study plus extra questions

3043 words - 12 pages Problems in ManagementMarch 12, 2003Amazon.com: Expanding Beyond Books1. Analyze the company's history, development, and growth.§Amazon.com founded in 1994 in Seattle by Jeff Bezos§Virtual store front on the internet -No physical store§As of now, 2 warehouses and 1600 employees§$30 million cumulative customers§1996 -$340,000 in the first half spend on advertising and marketing§End of 1997, Amazon had found its

Individual Project - Amazon.com

3617 words - 14 pages expectations. To be successful, Amazon.com developed a department with a clearly defined system and methodology to study and understand the Internet environment as it has been evolving. The "culture" of the Internet and other societal issues had also impacted its market and operations. This Internet information gathering system did not replace but supported thorough market research, trend analysis, financial projections and other business tools used in

Amazon.com

707 words - 3 pages Amazon.com has a mission statement that says their mission is to use the Internet to transform book buying into the fastest, easiest, and most enjoyable shopping experience possible.1 based on the quality and size of Amazon.com, it would be correct to say that their strategic direction would be to provide the same quality shopping experience and customer service for multiple goods and services beyond books to ensure continued growth. And in

Amazon.com

2669 words - 11 pages of the European e-commerce- In July 1998 Amazon signed agreements to acquire Junglee Corp and Planetall.Amazon.com since the case article was written:- Amazon.com is moving from what started as the Earth's biggest bookstore is r rapidly becoming the biggest anything store that offers millions of books,CD's,DVD's and videos to account for 70% of sales.- They also now sell toys ,tools,electronics, health and beauty products, prescription drugs and

Amazon.com

2205 words - 9 pages IntroductionWhether one believes that Amazon.com is headed for the rocks as a long-term investment, or that after all the turbulence of the dot com bust, it is still destined to become one of the World's great innovation and financial success stories. One thing is for sure; the story will not play out as extremists on either side of the fence have suggested. Despite the fact that Amazon is still unable to generate "real" profit - as opposed to

Amazon.com - 1679 words

1679 words - 7 pages AMAZON.COM ?Isn?t it ironic that one of the biggest successes on the Internet sells books, a product that the medium was supposed to make obsolete?(4)? Amazon.com opened its virtual doors on the World Wide Web in July 1995 and today offers one of the Earth?s biggest selections, along with online auctions and free electronic greeting cards. Amazon.com thrives to be the world?s most customer-centric company, where customers can find and discover

Amazon.com - 3238 words

3238 words - 13 pages the black swan (Taleb, 2013, pg. XXV).As Taleb suggests, the inability to predict the outliers implies the inability to predict the course of history, and that is exactly how Amazon.com slipped quietly between the cracks while the major competitors in the book business continued their course of merging, acquiring and seeking to dominate the book retail landscape through their brick and mortar establishments.Amazon.com was a product of the gaps

Amazon.com - 2007 words

2007 words - 8 pages discounted at 10 percent. At the time of the case, Amazon.com's corporate strategy was single business to dominant business, but has since moved towards unrelated because they are offering more than just books at their website such as kitchen and housewares, toys and games, DVDs, amongst many other goods. Since Amazon.com was relatively new when the case was written, there was little that had been done with acquisitions and restructuring, although

Amazon.com - 1071 words

1071 words - 4 pages Amazon.com is the wonder company of the web. It is the one stop shopping gate to books, videos and music. However, as CEO Jeff Bezos will reluctantly admit, the company has some major issues. The report of sales for the year 2000 showed a thirty percent increase in the sale of books, music and videos over the previous year but was down from a growth rate of 122% between 1998 and 1999. Total revenue increased by 127% in 2000. Regardless, the

Amazon.com and the Secret to its Success

721 words - 3 pages , manufacturer product information, buying guide, and baby and wedding registries. Works Cited Chaffey, Dave. "Amazon.com Case Study." Smart Insights. N.p., 16 Jan. 2012. Web. 21 Dec. 2013. "Amazon.com: About Amazon." Amazon.com: About Amazon. N.p., n.d. Web. 24 Dec. 2013. FabelNovel. "Amazon.com: The Hidden Empire - Update 2013." Amazon.com: The Hidden Empire - Update 2013. N.p., 11 May 2011. Web. 24 Dec. 2013. Grant, Tina. "Amazon.com, Inc. History." International Directory of Company Histories. Vol. 56. [S.l.]: St. James, 2003. N. pag. Http://www.fundinguniverse.com/. Web. 24 Dec. 2013.

Similar Essays

Case Study On Amazon.Com

516 words - 2 pages Case Study On Amazon.comE-Commerce, or Electronic Commerce, is a general term for any type of business, or commercial transaction, that involves the transfer of information across the Internet. This covers a range of different types of businesses, from consumer-based retail sites like Amazon.com, through auction and music sites like eBay or MP3.com, to business exchanges trading goods or services between corporations. Electronic Commerce has

Amazon.Com Case Study

3640 words - 15 pages PAGE PAGE 21 RUNNING HEAD: AMAZON.COM CASE STUDYAmazon.com Case Study[Name of the student][Name of the institution]Name of the professor]Amazon.com Case StudyIntrоductiоnАmаzоn.cоm is thе lаrgеst оnlinе rеtаilеr. Thе cоmpаny оpеnеd its virtuаl dооrs in July 1995 by Jеff Bеzоs in Sе

Case Study: How Jeff Bezos Manages At Amazon.Com

937 words - 4 pages , getting to know the customer better and better, Amazon.com made knowing who was buying its books a priority. Therefore, Amazon.com took advantage of the fact that no one - neither publisher nor bookstore - in the traditional linear chain knew anything about end users.2) Management roles which Jeff Bezos is performing to make him a successful managerAccording to the article in case study, Jeff Bezos has been performing the following management

Amazon.Com; A Case Study

1060 words - 4 pages IntroductionThe lunched of Amazon.com in July of 1995 was the creation of a new and bold way of doing business on the Internet. Amazon.com forced the traditional physical world brick and mortar retailer in the book industry to change the way they target the industry's consumers and then epitomized Business-2-Consumer e-retailing. Although, Amazon.com started as an online bookstore, according to eRetailNews 2000-11, ISSN; 1529-2959, they have