This website uses cookies to ensure you have the best experience. Learn more

A Marketing Analysis (International And Domestic) Regarding A Wooden Furniture In Pakistan.

839 words - 3 pages

Table of ContentsMarketing Description3Market Analysis Outline3Market Information4International Market4World Export of Wooden Furniture in USD (from 1996-02)4Major Importing Countries of Wooden Furniture in 20015Major Exporting Countries of Wooden Furniture5Pakistan Trading Partners6Domestic Market6Potential Market7Marketing DescriptionWithin this report we shall give a detailed marketing analysis concerning a "Wooden Furniture Manufacturing Unit" set up project situated in Pakistan. The "Wooden Furniture Manufacturing Unit" will cater the needs of the domestic market. The researches have proved a strong competition that lies inside the international and domestic market.Market Analysis OutlineThe demand for wooden furniture is constantly increasing in the domestic market as well as in the international market due to its traditional appeal and durability.Domestic MarketIn Pakistan furniture is given as a dowry, which forms a major portion of sales of the wooden furniture. As an outcome, the demands for household furniture increases substantially during winter and spring breaks due to weddings.As according to the National Housing Policy 2001, the predicted that the house construction was to be raised by 500,000 houses per annum.International MarketIn the international market, demand for wooden furniture is increasing for its unique style, aristocratic and elegant appearance. Due to that the demand is increasing gradually at an annual average rate of 4 percent. Pakistan's export of wooden furniture has increased by more than 130 percent over the period 1996-2001.Fig 1.1; Wooden Furniture Export from PakistanThough Pakistan's share in the international market does not seem convincing, but its exports of wooden furniture are increasing rapidly. In The year 2002-2003 Pakistan's exports wooden furniture has increased 34.33 percent due to appealing designs, craftsmanship and quality of wooden furniture manufactured in Pakistan.Market InformationInternational MarketIn the international market, the wooden furniture is concentrated in countries like USA, Germany, France and Italy. Each country has a domestic market of more than USD 10 million. The USA is the world's largest wooden furniture market.In 1999, Share of USA was 31.21 percent of the total world imports.World Export of Wooden Furniture in USD (from 1996-02)Fig 1.2; World Export - Wooden Furniture in USD (Millions)Since 1995-20 the total World Export of wooden furniture has increased by 21.3 percent. The World Export market is growing at an annual rate of 4 percent.The following graph shows the world's major importing countries of wooden furniture.Major Importing Countries of Wooden Furniture in 2001Fig 1.3; Major Importing Countries of Wooden Furniture in 2001Bedroom furniture takes a large segment of the major importing countries. It consists of 19% of the total exports of the wooden...

Find Another Essay On A marketing analysis (international and domestic) regarding a wooden furniture in Pakistan.

International and Domestic Marketing Comparison: Bulgaria and the United States

1076 words - 4 pages Trade on an international level has increased over the past decade and continues to increase today. There are many companies who do both domestic and international marketing, and many foreign companies that operate in the United States (US) domestic market today as well. When a business decides to operate on an international level, there are several factors that must be taken into consideration. The purpose of this paper is to examine those

MKT/450 - International and Domestic Marketing Comparison Paper

1504 words - 6 pages markets. While tapping into international markets has its rewards, companies need to be aware of the differences in marketing and advertising in international markets compared to domestic markets.When companies decide to take a product and market that product in the international markets, the marketing strategy must be specifically tailored to each market. Knowing that the environment in which the product will be advertised and sold will be

Marketing Analysis of GOD: A Local furniture and furnishings company in Hong Kong -Company Background -Situation Analysis -SWOT Analysis -Industy Analysis -Competitor Analysis(IKEA)

1576 words - 6 pages is creative, comfortable, and multifunctional. In order to surprise their customers, GOD constantly turns out new items on a weekly basis. Because the marketing strategy in GOD is so clear that make the company become one of the few furniture companies that can still make a profit, and even expand their business, in the time of economy downturn in HK these years.Situation Analysis: 1. SWOT Analysis:Internally, GOD has a management team with

A hero; john wooden

736 words - 3 pages John Wooden is a hero to many people around the world; he taught people the important things in life such as putting God first, and through God put others before oneself. He was a remarkable person to know or talk to; he taught his players things that both helped them on and off the court. Wooden’s coaching career changed the game of basketball by turning it into a team sport and proved to the nation that players don’t need to be flashy to be

A Wooden Box of Mysteries

1430 words - 6 pages eyes with a look of dubiety. “What is it?” I finally questioned nervously. Without saying a word, she sauntered into the pantry while maintaining the same fearsome, cunning look on her face. She hollowed out the pantry until she came across a small box that she held in her hand. Her eyes flickered and widened as she beamed down at the box that she clung onto protectively. The wooden box stood on four-one-inch legs and had foreign

A Development Proyect in Pakistan

1296 words - 5 pages The purpose of this report is to create a fictitious company that will start and deliver a sustainable development project in my country Pakistan. The objective of this report is to analyze two companies that will carry out sustainable development projects, and compare their organizational structures. This report has been requested by Middlesex University, Hendon as a part of my International Foundation Program. The intention of this report is

Logistics Distribution locating competitive benchmarking analysis, A case study in Furniture manufacturing in EU

2926 words - 12 pages Design and operation of Logistics System Heriot Watt universityLogiscitcs and Supply Chain Management SCHOOL OF MANAGEMENT AND LANGUAGE A case study in Vaskor Furniture manufacturing in EU ALAN mCKINNON Student No: 081448766 WORDS COUNT: 2583 3/3/2009 Contents3Introduction 3Aim of research work: 3Originality/value 4Assumption: 5Part one: analysis on benchmarking data 51.1 Furniture Market analysis 61. 2 Total cost analysis 81.3

Critical Analysis of Standardization and Adaptation in International Marketing

2543 words - 11 pages also increased the focus of companies towards the international marketing strategies. It is also a biggest challenge for companies to better understand the different needs and choice of customers due to the huge differences among the cultures from various nationalities. This leads to the dilemma in the mind of marketers to understand which strategy is effective and good - standardization or adaptation. There is a significant impact of

Analysis Questionnaire Regarding a Piece of Literature

682 words - 3 pages tension, but there is a type of constructive, nonviolent tension which is necessary for growth” (King 1963). While King’s tone is very matter-of-fact, he still shows his strong belief and emotion in his stance for civil rights. King uses his intelligence and intelligent grammar to maneuver around insulting anyone 2. What is King’s major claim? List at least three secondary claims, identifying the type of each one (e.g. claim of definition, fact

Phillip Morris: Changing Marketing Strategies As a Result of New Governmental Laws and Regulation Regarding Smoking

3050 words - 12 pages more then a half of the cigarette pack. The picture or a warning should deliver a message and the possible risks associated with smoking. In 2001 the text warnings became mandatory in the EU, and since then the majority of the governments had taken the same measures to prevent, or at least, to discourage smoking. Apart from that new regulation, starting from 2006, US District Court obliged the tobacco companies to stop marketing some of their

International Marketing - a HK Hi-Tech wireless product in France

2511 words - 10 pages Webster, Jr, F. (1993), "Corporate culture, customer orientation, and innovativeness in Japanese firms: a quadrad analysis", Journal of Marketing, Vol. 57, January, pp. 23-37.- Keith, R.J. (1960), "The marketing revolution", Journal of Marketing, Vol. 24, January, pp. 35-8.- Porter, M.E. (1980), "Industry structure and competitive strategy", Financial Analysts Journal, Vol. 36, July/August, pp. 30-6.- Porter, M.E. (1985), "Technology and competitive advantage", The Journal of Business Strategy, Vol. 5 No. 3, pp. 60-78.APPENDIX

Similar Essays

Part Ii Of The Pakistani Marketing Analysis Regarding Furniture

553 words - 3 pages Opportunity AnalysisIn the marketing opportunity report we have shown the opening, whether the wooden furniture manufacturing unit can fit the market of the Pakistani International and Domestic market.In this section we will analysis the market in further details, and their likely fit with the organisation’s goals and capabilities.Penetrating the international and domestic market will be excellent for the organization.Domestic MarketIn the

International And Domestic Marketing Comparison Essay

1458 words - 6 pages success of businesses in domestic and international markets is dependent on the accuracy and thoroughness of the marketing within the respective markets. With that in mind, this paper will compare and contrast international and domestic marketing with the use of selected international country, Germany, versus the United States.Domestic versus International MarketingAnalyzing domestic and international businesses within the private and public sectors

Domestic And International Marketing Plan Essay

868 words - 3 pages purchased from Lakewood, Bridge Logos Publishers, KCM and several others. Coffee Break will also advertise in Urban Harvest Organic Farmers Market's and International Coffee Organization to get the word out.Price Strategy (International and Domestic)Coffee beans and ingredients for premium coffees at $75 (3/4 shopping bags/week) or $150 (1 1/2 shopping bags/week) from Urban Harvest Organic Farmers Market's. Both Markets will cost Coffee Break over

International And Domestic Marketing Comparison Paper

790 words - 3 pages Environment in India. (2004). Doing business in India. Retrieved on May 1, 2010 from business in India. (2001). Retrieved on May 1, 2010 from and International marketing. (2010). Retrieved on May 1, 2010 from a business in India. (2010). Doing