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An Analysis Of A Pepsi® Max Soda Advertisement

865 words - 3 pages

Marketing food products is a way that different companies get consumers to buy their food or product. Advertisements are everywhere and contain many different pictures and phrases that appeal to a variety of different people. The advertisement I chose to analyze was a Pepsi® Max soda advertisement. The advertisement contains imagery, logos, pathos, and ethos aspects that appeal to certain consumers.
The imagery in these advertisements is directed to appeal to the consumer. The picture of the Pepsi Max can has the same colors of the original Pepsi, which is already a well known color scheme all over the world. The color scheme draws people’s attention, because they are familiar with brand and previous advertisements. There is also an aspect of humor portrayed on one of the ads. The ad says, “Give sugar the flick”, and next to is a bunch of sugar packets in the shape of a hand sticking up the middle finger. Many people may find this humorous, because you wouldn’t expect that on advertisement for a brand that has become a household name. On the other hand, people may find it offensive, because of the meaning behind putting your middle finger up at something. Either way the imagery included in this advertisement attracts people’s attention.
This advertisement has a logical appeal to many consumers, because it contains no sugar which many people would assume is a healthy alternative to other soda. It is very logical to consume a beverage that contains no sugar, because sugar is a reason people become over weight and there is enough of it in other products already. Pepsi goes takes the logical approach even further by advertising that the drink still has a great flavor even though it contains no sugar. If they did not advertise that it still had a great taste people would assume that the soda would not be as good, because sweet is associated with sugar and consumers expect soda to be sweet.
On the advertisement it says, “Max your life”, this phrase appeals to the emotion of the consumer. This phrase would emotionally appeal to a consumer, because it involves life and improving it by drinking the soda. This phrase in relation to the other information included in the advertisement could persuade someone to buy the product. Consumers see that Pepsi Max has no sugar, so in turn they perceive that the soda is the healthier choice compared to most other soda. This healthier...

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