This website uses cookies to ensure you have the best experience. Learn more

An Analysis Of The Brewpub Industry

3695 words - 15 pages

The Brewpub: An IntroductionThe brewpub is considered a segment of the craft-brewing industry. It is an industry in which many entrepreneurial opportunities exist. A brewpub is a restaurant-brewery that sells the majority of its beer on site. The beer is brewed primarily for sale in the restaurant and bar (Association of Brewers.) Most brewpubs are independently owned and are classified as small businesses. (This section will need more once unit2 work is done.)An Overview of the IndustryThe continued growth trend really speaks to the stability of craft beer in a variety of economic environments it has experienced. The quality and diversity of American beer has never been better. It's exciting to think about what tomorrow will bring.--Paul Gatza, director of the Institute for Brewing StudiesIndustry ProfileFour distinct markets--brewpubs, microbreweries, regional specialty breweries and contract brewing companies, define the craft beer industry.2002*2001*Vol. Change% ChangeContract1,148,3741,016,478131,896+ 13.0%Regional Specialty3,767,4213,666,525100,896+ 2.8%Microbrewery748,560759,654-11,094- 1.5%Brewpub656,373669,853-13,480- 2.0%Overall6,320,7286,112,510208,218+ 3.4%*# of barrels of beer produced*Association of Brewers 2002 Craft Beer industry StatisitcsBeer SalesThe Association of Brewers reports that the total growth of the craft beer industry was 3.4%. (Growth is measured by numbers of barrels of beer U.S. breweries produced in 2002.) This growth is up from 1.2% in 2001. This is the craft beer industry's 33 consecutive year of growth. Total U.S. craft beer industry annual dollar volume was $3.4 billion up from $3.3 billion in 2001.Beer DistributionThe brewing industry is organized into a so-called "three-tier" distribution system: 1) brewers and importers, 2) wholesalers, and 3) retailers. Under this system, brewers and importers generally transport their products to distribution warehouses, where they are temporarily stored and then reloaded onto distribution trucks and delivered via a routing system to individual retailers (Katz).Government Beer RegulationsThe brewing industries distribution, labeling, advertising, credit, container characteristics, alcoholic content, tax rates, and litter assessment is subject to extensive government regulations at both the federal, state and sometimes the local levels. The Bureau of Alcohol, Tobacco, and Firearms (BATF), established by the FAA Act, controls all the federal regulations involving brewing. Each state has its own set of complex laws and regulations that deals with the governing of the industry. State control agencies normally issue state beer regulations (Katz).Beer DemographicsMales dominate beer consumption, with men accounting for more than 80%. A large portion of these beer consumers are white and favor domestic light and draft beer. Only 10 percent of beer drinkers are African American. They are the biggest consumers of malt liquors, followed by ice beer. Women prefer light beer and...

Find Another Essay On An Analysis of the Brewpub Industry

Analysis of the cosmetic industry

1524 words - 6 pages Mid term précis and analysis of the cosmetic industryPrior to discussing any creative industry, it is crucial that we first define 'creativity'. Creativity refers to the course of producing something original, or in the least, with original elements. Thus, a creative industry refers to economic activities that involve the creation of new, original materials.The cosmetic industry is one of such industries, of which will be analyzed

Analysis of the Fashion Industry

1227 words - 5 pages The fashion industry creates all the clothes that one is wearing at any moment of the day, from hats and hair accessories to undergarments to buttons to shoes. One could pursue either a creative or business career in the fashion industry. The fashion industry affects society both positively and negatively, especially negatively, in ways like eating disorders, providing sizes for plus-size consumers, and representation of plus-size models and

The Global Car Industry-An Analysis of Macro Environment, from the Case study by Nick Potter

3197 words - 13 pages Car Industry - Preparing for the 21st century.Chart 3Attractiveness of segments 3, 5 and 7 based onPorter's five-force modelPorter's five forces model aims to examine the profitability of an industry by evaluating five competitive forces. These include threat of new entrants, bargaining power of buyers, threat of substitutes, bargaining power of suppliers and competitive intensity. The following analysis, based on the above model compares the

Economic Analysis of the Home Building Industry

4262 words - 17 pages measure to gauge the state of the industry. The population has been growing at a much faster rate than in previous decades and the combination of a growing population and a steady housing inventory level relieves fears associated with overbuilding. Housing Starts indicate the number of residences on which construction has begun in a given period. This statistic is an excellent measure of how strong activity has been in recent periods because many

Case analysis of the Soft Drink Industry

4478 words - 18 pages and growth (Crouch, Steve). This paper will explore Porter's Five Forces to determine whether or not this is an attractive industry and what barriers to entry (if any) exist. In addition, we will discuss several critical success factors and the future of the industry.SegmentsThe soft drink industry has two major segments, the flavor segment and the distribution segment. The flavor segment is divided into 6 categories and is listed in table 1 by

A Brief Analysis of The Steel Industry

1511 words - 6 pages Steel Industry In the early part of this century was a time when industry was booming with growth around the installation of major railroads. With this growth came the transatlantic cable, the telegraph, and a whole lot of steel. Steel would be needed in the construction of these new transportation systems and communications were now possible between businesses and industries. (Wren, 2005) This paper will first discuss the development of

Analysis of Competitors within the Softdrink Industry

1123 words - 4 pages beverage industry by increasing the demand overall in the healthier beverages.With the threat that it poses to their cola products, Coca-Cola and Pepsi unquestionably would turn this into an opportunity to extend its product lines. Both companies would instantly diversify into this segment of the soft drink industry by developing their own non-cola and alternative beverages. Having vast resources--R&D skills, manufacturing efficiencies, financial strength, marketing and distribution networks, at their realm; it is expected that both companies would be potential competitors, and given the right machineries, could even become leaders of the non-cola market as well.

An Analysis of the Pharmaceutical Industry using Porter's Five Force model, PEST, BCG Matrix and predicting future prospects

3089 words - 12 pages knowledgeable and make demands based on this knowledge.In short, buyers can exercise power by seeking price reductions and threatening to go to other suppliers to get their products. Powerful buyers demand costly service. The government requires an in-depth analysis that costs money, and consumers require up-to-date and relevant medical information - another costly service.An analysis of the pharmaceutical industry proves that suppliers do have some

Industry Analysis of Walmart

727 words - 3 pages Michael Porter's framework for industry analysis keys in on five forces that shape the competitive environment. The five forces are: 1. Rivalry among existing firms. 2. Threat of new entrants. 3. Bargaining power of buyers. 4. Bargaining power of suppliers. 5. Threat of substitutes. This model can be used by business managers to develop an edge over rival firms. Use of this model will allow the manager to better understand the context of the

An Analysis of the Internet

2022 words - 8 pages An Analysis of the Internet The internet can be defined as a “network of networks”. A single network consists of two or more computers that are connected to share information. The internet connects thousands of these networks so all of the information can be exchanged worldwide. Connections are typically made through a modem, a device that allows computers to exchange and transmit information through telephone lines

An Analysis of the Stepfamily

1999 words - 8 pages Divorce and remarriage have a profound effect on the parents and can have harmful effects on the future relationships of their children. Marriage is a complicated and an arduous process with many trials. However, remarriage and the concept of a stepfamily is akin to walking barefoot on hot coals. The dynamics of a stepfamily is dictated early by the fantasies and the subsequently the realities of the marriage and stepfamily issues. In

Similar Essays

An Analysis Of The Airline Industry

1132 words - 5 pages My industry analysis will be about the airline industry. Nature of competition The airline industry is in a state of oligopoly, bordering onto the state of imperfect competition. The various aspects that have a bearing on the nature of competition will be covered subsequently. Imperfect information. There is imperfect information about the airline market. This can be gauged by the fact that airlines are never sure as to what is the exact

An Analysis Of The Dairy Industry

3364 words - 13 pages , PCR-RFLP, AluI, HphI, HinfI, HaeIII INTRODUCTION Mastitis, inflammation of the one or more quarters of the mammary gland, is a major cause of economic losses to the dairy industry as it reduces milk yield, alters milk composition and increases treatment costs. An annual loss due to mastitis in cows and buffaloes, in India, has been calculated around Rs.7165.51 crores (Bansal and Gupta, 2009). Somatic cell count (SCC) of milk is mainly used for

An Analysis Of China'a E Commerce Industry

1733 words - 7 pages An Analysis of China’s E-Commerce Industry Applied Portfolio Management Coursework for Extra Credit Kenneth Ho Kai Yit kaiyitkenneth.ho@esade.eduIntroduction A little more than 10 years ago, China’s path to e-commerce leadership would have been difficult to foresee, even as the tech boom in the US and other markets saw the development of e-commerce as an important B2C and C2C channel. In 2000, China had yet to develop any e

Industry Analysis Of The Coffee Industry

2827 words - 11 pages orientation is the combination of a companies mission, previous campaigns, SWOT analysis, Financial Data, Goals, and ROI.Ex: Through strategic orientation companies are better equipped to generate profit and compete successfully because they better understand the "Big Picture" of what they have to offer.3.Advertisement - A paid form of non-personal presentation of ideas, goods, and/or services by an identified sponsor.Ex: A commercial for NIKE