An Approach To Alternative Fuel Vehicle Rentals

1674 words - 7 pages

An Approach to Alternative Fuel Vehicle Rentals
As one of the leading car rental companies, Lotus car rental is in a position to take advantage of a great opportunity. This is an opportunity to be one of the first car rental companies to provide our consumers with alternative options to fuel-powered vehicles, and to rise above the competition. Adding alternative fuel vehicles to our car rental fleet will increase our car rental turnover and improve the company's image to consumers.
In this presentation, we will demonstrate that adding alternative fuel vehicles to our fleet of rental cars will reap tremendous rewards. This presentation will provide you with the advantages of providing alternative fuel vehicles and a cost benefit analysis. At the end of this presentation, you will see that alternative fuel vehicles will not only lower operating costs, but will also provide a new perspective on marketing campaigns and will set us apart from our competition.
With the rising cost of gas prices continuing to increase on a daily basis, renting a car is fast becoming a greater expense to business travelers and family vacations. Driving cross-country for the summer with the entire family is quickly becoming a thing of the past due to the expense. Business travelers and families can no longer afford to rent larger vehicles. Their only option is to settle for a smaller car or pay at the pump. At current gas prices, a 3,500- mile adventure would cost the consumer $7,140.00 in gas in a Chevrolet Astro, a common rental minivan. That is $206 more than the cost of the trip in an Oldsmobile Alero, a typical "midsize" car. For a family of four, the savings is almost enough to pay for an additional day of vacation. AAA surveys show families spend about $235 a day on food and lodging. The growing cost of operating the biggest rental cars is weighing on travelers. Gene Sloan (2004, July 2). Is there an alternative?
There is an alternative solution; a solution that will keep our operating costs down, keep fuel costs down, and keep our business travelers and families continuing to rent vehicles from us. We propose to introduce alternative fuel vehicles to our fleet of rental cars. Adding a fleet of alternative fuel vehicles to Lotus' fleet of rental cars will allow several leading advantages over the competition, which we will discuss in this essay. There are many types of alternative fuel vehicles manufactured in a wide range of vehicle models and classes. The most popular vehicles for consumers are the Natural Gas Vehicles and the Electric Vehicles. Some of the benefits of alternative fuel vehicles include reducing emissions, reducing energy dependence, and reducing dependency on petroleum for the transportation system.
One of the advantages includes growth opportunities for lotus car rental. Very few of our competitors offer alternative fuel vehicles to the consumer. In fact, there is only one Rental Company, nationwide, that has begun renting...

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