This website uses cookies to ensure you have the best experience. Learn more

An Examination Of The Global Strategy And Cross Border Operations Of Ford Motor Company With Swot Analysis

2553 words - 10 pages

Executive SummaryFord Motor Corporation has been suffering from declining market share over the past decade and has slipped in its global standings from one of the world's leading vehicle manufacturers. The company is plagued with internal problems, including political in-fighting and union dependencies. On the supply and operations side, Ford is battling with higher costs than overseas competitors and lack of solid supplier relationships. Ford also struggles with new product development, experiencing slow product turnaround times and lack of innovation and excitement in new designs, in a market that places a large part of its purchasing decisions on status.To further compound the company's troubles on the demand side, Ford's biggest and most profitable markets, that for large vehicles such as SUVs, has experienced a global decline in recent years, largely due to the increase in gasoline pricing, consumer awareness of environmental issues, and increasingly restrictive legislation world-wide, all of which contribute to a growing demand for smaller, alternative fuel technology vehicles, markets in which Ford has historically struggled to generate profits.This report details recommendations to the board of directors of Ford Corporation on how to eliminate the company's current weaknesses, stop the sliding decrease in market share and return the company to profitability utilizing the concepts learnt from six case studies and examining Ford's weaknesses in the context of four International Business domains (Hill, 2005).ContentsExecutive Summary21.Recommendations (Weaknesses)42.Implementation Plan92.1 Strategic Alliances92.2 Factory restructuring92.3 Product and market restructuring103.Conclusion114.References12Appendix A - Supply of Learnings14India's Changing Political Economy14Guanxi - Ties That Bind15Global Strategy at General Motors16Organizational Change at Unilever17Molex18Motorola's Global Cash Management System19Appendix B - Demand for learnings21SWOT Analysis of Ford Corporation21Appendix C23Profile of Ford Motor Company23Appendix D24My personal "wow" factor241.Recommendations (Weaknesses)Ford has always focused its product offering on the larger SUV and truck vehicle markets as it traditionally enjoyed high margins on these products. Unfortunately for the company, this reliance turned into a major weakness as the company's global marketing efforts failed to identify the shift in consumer demand from SUV's and trucks to smaller, more fuel efficient cars. In 2005 sales of mid-sized SUVs fell 9.5 percent and sales of large SUV's fell an enormous 19 percent. These trends continued in 2006. This change in demand resulted from the high prices of gasoline as well as heightened consumer awareness of environmental factors such as global warming and the effects of fossil fuels on the environment. Ford has thus been developing competencies and experience in the wrong market segment.A number of Ford's traditional host countries, spurred on by United...

Find Another Essay On An examination of the global strategy and cross-border operations of Ford Motor Company with SWOT analysis

The Ford Motor Company Essay

1405 words - 6 pages Motor Company with only twenty eight thousand dollars. Thatmoney came from eleven stockholders. Ford converted a small Detroit WagonFactory into an automotive plant and was staffed with ten people.The first car Ford produced was the model A. Ford sold seventeen hundredmodel A's in the first fifteen months of production. Beetween 1903 and 1908 Fordand his engineers used the first nineteen letters of the alphabet to name theirmasterpieces but some

Ford Motor Company: Supply Chain Strategy Analysis from HBS Case

1333 words - 5 pages the support of dealers who are sharing the cost savings with GMreferencesAustin, Robert D. 1999. Ford Motor Company : Supply Chain Strategy. In Huff Wade Schneberger. New York: McGraw-Hill.Joan Magretta. The Power of Virtual Integration: An Interview With Dell Computer's Michael Dell. Harvard Business Review, March - April 1998, pp. 73 - 84.Covisint web site, < > [Accessed: November 2nd, 2002]Ibid.US web site, < > [Accessed November 2nd, 2002]

Alan Mulally's Restructuring of Ford Motor Company

1423 words - 6 pages vehicle platform that obtained good gas mileage. Looking for a new path, Ford Motor Company went outside the company to hire Alan Mulally. Mr. Mulally worked for the Boeing Company for 30 years, starting as an engineer and finishing as the Executive Vice President (Bloomberg Businessweek). Sixty days on the job, Mr. Mulally started the restructuring of Ford Motor Company; moving it forward as a global company. Analysis Customary practice

Ford motor company: supply chain strategy

734 words - 3 pages international automobile operations. Ford 2000 also called for a complete reengineering of several key company processes including Order to Delivery (OTD) and Ford Production System (FPS). One of the primary strategic goals of Ford 2000 was to decrease OTD from 60+ days to less than 15.To help overcome information constraints in Ford's new global approach, they launched a company-wide Intranet in mid-1996. In addition, Ford further expanded upon

Ford Motor Company Supply Chain Strategy

1380 words - 6 pages Ford Motor Company Supply Chain Strategy Background In 1913, Henry Ford revolutionized product manufacturing by introducing the first assembly line to the automotive industry. Ford’s hallmark of achievement proved to be a key competence for the motor company as the low cost of the Model T attracted a broader, new range of prospective car-owners. However, after many decades of success, customers have become harder to find. Due to

Ford Motor Company Code of Business Conduct and Ethics for members of the Board of Directors

657 words - 3 pages The Board of Directors for The Ford Motor Company has implemented an additional Code of Business Conduct and Ethics for their directors. It was created in order to help them access ethical risk factors, provide guidance and support when dealing with ethical issues, and uphold the integrity of the company (Ford Motor Company pg. 1). With these guiding principles set forth, all directors must comply and adhere to the codes, as well as promptly

Ford Motor Company International Global Crisis

1597 words - 6 pages with a popular brand name. The company claimed to have sufficient liquidity to fund its business plans and thus, did not ask for government aid. Through April 2009, Ford's strategy of debt for equity exchanges erased $9.9 billion in liabilities in order to leverage its cash position. These actions yielded Ford a $2.7 billion profit in fiscal year 2009, the company's first full-year profit in four years Ford was affected by the global economic

Ford Motor Company

1325 words - 6 pages Brief History Ford Motor Company is one of the greatest and most successful automobile manufactures (Bryant University, 2004). It was founded in 1903 in Detroit, Michigan by Henry Ford, an innovative individual credited with the introduction of mass production through his assembly line. The Model A was the first car off its production line, and sold for $850. Its considerably low prices and stellar performance of its vehicles ensured that Ford

Ford Motor Company

3583 words - 15 pages combination limited production and (Mangler noget her) of the car industry, and thus gave The Ford Motor Company an opportunity to enter the German market with its car for the masses. Considering these obstacles a successful launch in Germany in 1903 seemed unlikely. Fort Motor Company’s strategy has been interpreted as having four specifics: “establish independent dealers, a sales network, an assembly facility and finally foreign manufacturing in a

Ford Motor Company

1565 words - 6 pages countries.      Henry Ford I, the founder of Ford Motor Company, was born on a farm near Dearborn, Mi in 1869. From boyhood, he had a talent for engineering, but it was not until 1890 that he commenced his engineering career as an employee of the Detroit Edison Company. Ford’s superiors at the electric company felt his hobby distracted him from his regular occupation, and despite his promotion to chief engineer, he was

Ford Motor Company

1859 words - 7 pages lower proportion of the equity Ford’s business level is the integrated cost leadership/ differentiation strategy; this involves engaging in primary and support activities that allow the company to simultaneously pursue low cost and differentiation. This strategy is flexible and enables Ford to use technology to control the production of variety of products in moderate, flexible qualities and with a minimum manual interaction, whose goal is to

Similar Essays

Swot Analysis: Ford Motor Company

1412 words - 6 pages A mutual fund manager is a person who actively buys or sells and sometimes both funds. They are experienced in implementing a funds strategy used for investing and manages its trading activities as well as the portfolio. Choosing whether or not to invest in Ford Motor Company will take the use of a SWOT analysis and learning about the stakeholders of the company. Business Analysis Part 1: Ford Motor Company There are

The History Of The Ford Motor Company

1399 words - 6 pages welded to them and an interior. The SCCA officials never noticed.In 1967 Shelby created a new GT model this one just a little bit bigger. The namewas the GT-500. The GT-500 came with a 427, 428cj, or a 428scj.Ford now had become the first international automotive company in theworld. Ford built factories in Canada, Europe, Australia, South America, andJapan. Ford's slogan was build them where you sell them. Ford of Europe wasbuilt in 1967, twenty

Ford Motor Company Marketing Strategy Essay

6136 words - 25 pages company usually needs to conduct marketing research. The marketer expects that this process, if done correctly, will provide the company with a sustainable competitive advantage. Objectives are the ends and strategy is the means of achieving them. Ford motor company satisfy their customers by providing quality cars and trucks, developing new products, reducing the time it takes to bring the new vehicles to the market, improving the efficiency

Ford Motor Company Global Competition Essay

656 words - 3 pages Global Competition Ford has been successful in the business world, in its attempts to gain a competitive advantage in the increasingly competitive world of the automotive industry. Continually growing in size Ford is no longer known as a purely American company. With plants located in the United States, Europe, Asia, Central and South America, as well as a Canadian based division, the company employs thousands of workers and provides