A Comparison Of Online Shopping At Jc Penney And Kohl's

591 words - 2 pages

JCPenney Dominates Over Kohl’s in Online Shopping

Being a multi-billion dollar retailer comes with its perks. JCPenney’s dominance over catalog merchandising has now extended into the cyber world at www.jcpenney.com. This website is multi-functional and easy to navigate, but how would JCPenney’s new e-commerce site stack up against its toughest competitor, Kohl’s, on the web? The answer may surprise you. This is an intriguing look at how varied retail comparisons can be. While JCPenney is struggling with sales on the retail floor, Kohl’s continues to exceed expectations in their stores. Online though, it is a completely different story.

Kohl’s has a fledgling site located at www.kohls.com. The homepage for this site looks very modern and eye-catching with its large feature window and cute icons. Navigating into the site; however, a customer may notice that there are no opportunities to make online purchases or to view product. JCPenney’s homepage is dedicated to listing all departments and displaying several links to some of our strategic alliances. For instance, JCPenney’s website is loaded with links to companies like Eckerd.com and Fresh Flowers.com. There are also several direct links to products like Sony and Dockers. Kohl’s homepage is simple and bare unlike JCPenney’s cluttered doorstep; however, JCPenney lists all links on the homepage, which makes online shopping easier overall.

The major difference between these two sites is the shop-ability of each. Kohl’s has yet to expand their website to an e-commerce base. It was dramatically easier for JCPenney to expand online because of their established warehousing ability for the catalog consumer. JCPenney has the ability to receive an online order and ship the merchandise within 48 hours, a feat unsurpassed by any online retailer. Kohl’s would need to contract their suppliers to “drop ship” (the...

Find Another Essay On A Comparison of Online Shopping at JCPenney and Kohl's

Black Friday and Online Shopping Essay

705 words - 3 pages help. When something goes missing, management blames the sales associates because that is their job. Online shopping cuts down on the number of people in a store. This reduction results in less theft, and less stress for everyone involved. Several people believe that the discounts found online hurt businesses; however, it has proven to do just the opposite. With so much online traffic through the websites, and so many people making large

Australian Customers and Online Shopping Essay

1383 words - 6 pages 1.2 Executive Summary The Australian customers have a big appetite for the online shopping and the use of e-commerce website in Australia is increasing every year. The Perspective Private Limited is successfully providing Data Analysis & Recommendation System Services for the past five years to the e-commerce websites and has proven to enhance the customers recommendation system by obtaining competitive advantage in the e-commerce market

The Benefits of Shopping Online

1213 words - 5 pages continue shopping or visit the checkout. At the checkout, I filled shipping and billing addresses. This is perfect for me, especially since I send all of my bills to my house, and I send all of my packages to school. I typed in my credit card number and expiration date and then submitted my order. I was sent a confirmation via email and my clothing arrived within seven business days. Shopping online can coexist as both a convenience and a pain

STUDY OF CLOTHING ONLINE SHOPPING

1847 words - 7 pages potential security issues to the company and its customers. At the same time today is enough tools such as spam filters and firewalls which could protect email communication from different types of vulnerabilities. Store Structure Since Fashion Clothing is a small retail shop, it could use a simple online store system which provides shopping cart, catalogue of items, server side software to generate reports for the delivery service, and payment

Study of Clothing Online Shopping

2011 words - 9 pages affects the overall efficiency and profitability of Fashion Clothing Company and how purposely built system architecture can add to efficiency in online business transaction. This report provides the basic tools and infrastructures that a retail store such as Fashion Clothing has to have to build an online shopping. System architecture, web function design, network architecture, security and system management are discussed as a core online

Going into a store verses online shopping

833 words - 3 pages Most people do not even realize the distinction between in store and online shopping. In today's society, people shop while at work, after work and on the weekends, whenever time permits. Did you ever stop and think how you can get more time in the day for family or just yourself? In fact there are many recourses at hand, but still most of us go into a store and spend time looking through racks and waiting in endless line just to purchase

The Consumer Society: Advertising and Online Shopping

2236 words - 9 pages Bezos: How Amazon Became the Everything Store. [online] Available at: http://www.businessweek.com/articles/2013-10-10/jeff-bezos-and-the-age-of-amazon-excerpt-from-the-everything-store-by-brad-stone [Accessed: 16 Jan 2014]. To, P., Liao, C. and Lin, T. 2007. Shopping motivations on Internet: A study based on utilitarian and hedonic value. Technovation, 27 (12), pp. 774--787. Van Raaij, W. F. 1993. Postmodern consumption. Journal of Economic

Growth of Online Shopping Around the World

2056 words - 8 pages Introduction When Amazon.com launched its online retailing strategy in 1995 and began to reap benefits, many analysts viewed doing business and shopping online with great optimism (Denise, 2004). They anticipated for a day when people would be able to order their shopping items from the comfort of their homes. Consequently, customers would see little or no need at all to physically visit traditional in-stores to make their purchases. It is

Online Shopping: Product Availability and Logistics

2332 words - 9 pages ? Morris, B (2013) points out that more consumers prefer online shopping as 70 % of 3,000 online shoppers surveyed in February 2013 in a study performed by the United Parcel Service Inc. (UPS) say they would rather shop their favorite retailer online. This can only lead us to understand that a relatively large number of customers choose to satisfy their needs in an online platform. At first sight, it might be possible to speculate and assume

Business Strategie Overview: ASDA and Online Shopping

657 words - 3 pages Asda aims to provide customers with a Faster, Easier and Better way to shop online. The three teams within the online department are: Operations Team: The duty of the operations team is to brand the complete experience of online shopping “simple, effective and financially lean”. Web Merchandising Team: Are in charge of creating and maintaining the website for easier the customer to navigate around whilst increasing Asda profits. The Web

vCloset: The Future of Online Shopping

3255 words - 13 pages creating a tablet that expands on the virtual dressing room idea, future vCloset’s may revolutionize the online shopping industry by eliminating the worry about how a product bought online will fit or appear in person. By virtually “trying on” outfits, this essentially eliminates much discretion from online shopping, which according to Forbes.com, is a technological trend that has already altered the process of buying and selling (Heller, 2011

Similar Essays

Comparison Of Traditional And Online Shopping

662 words - 3 pages to and what products they want to buy. In the traditional world, people are more interested in the leisure and experiential side of shopping, and the full sensory experience that takes place in a mall environment and at the point of sale. Traditional shopping has added more entertainment programming to malls. People are coming to the mall looking for much more than just shopping. They're looking for diversion and the opportunity to be entertained

The Advantages And Risks Of Online Shopping

958 words - 4 pages traditional shop, consumers need to go around and take notes in order to have a clear comparison of different products’ price and features. While in the internet, consumers can use online tools to compare product price and features. It takes less effort for consumers to make better decisions. Another advantage of online shopping is it is enjoyable and fun. According to Wolfinbarger (n. d.), many consumers find enjoyment through shopping online. They even

Advantages And Disadvantages Of Online Shopping

2485 words - 10 pages searching a product online is very easy and relatively less time consuming. Besides products are usually sold at a cheaper price in online. Besides these advantages, Shopping online has got many disadvantages as well.In this Article I will discuss the advantages and disadvantages of Shopping Online.Advantages of online shopping1. Finding a product online is much more easier than looking for it in the local store. You can search any product easily

Brick And Mortar Shopping Vs. Online Shopping

1069 words - 4 pages and brick and mortar shopping can both be convenient. At the brick and mortar stores as a consumer has the convenience of having what they bought instantly and not pay for shipping. There are a lot of people who will avoid shopping online for this reason. A consumer has to shop during the store hours. Store shopping can be inconvenient to someone who works during store hours. On the other hand, online shopping can be done at any time from home or