For the chosen brief, a two minutes opening scene and a title sequence are done for a TV programme named “Superhero High School”, along with a teaser ad campaign for the show to generate discussion before the premier. Superhero High School is an action, dramatic, sci-fi comedy TV series following a group of students in a school for individuals with special abnormal abilities struggling to maintain the balance between precarious friendships, young loves and saving chaotic world. The show is targeted toward a relatively young demographic between 15 and 35 and will be suitable for all ages. To satisfy Silver Lining Production’s ideology, the text is trying to push the boundaries of the format ...view middle of the document...
Moreover, the hybridisation of documentary heavily influence the text through the following hand held camera, producing a "fly-on-the-wall" effect, signifying instability and make the audience feel as if they are part of a scene. However, all of the shots are digitally stabilised, signifies that the break-in was carefully planned. Another use of documentary style is when Vanessa holds a small GoPro camera to create a point-of-view shot in order, demonstrating creativity in the production.
The end of the text features a forty seconds title sequence to establish the situation comedy drama genre of the show, signified by the typical montage showing the entire main cast using medium shots, but with many visual special effects, signifies professionalism and high quality of full length films, not often seen on TV. In addition, the editing style of quick less than one second cut to connote youth, enthusiasm and unstable teenage life.
During the break-in sequence, the school is constantly signified as the superior and powerful by using the manipulation of lightning in which the school is always brightly lit while the students are in the dark, wearing black clothes, showing a Straussian binary opposition between the good and the bad. Then the boundary is crossed when Alex boot the computer, his face is, connoting the transfer of power. In addition, matte-painting and fake posters are used to create an illusion that this school exists to encourage audiences to escape reality as a medium of Richard Dyer’s utopia theory.
Intertextuality is used to maximise the interpolation of audiences beyond the intended demographic. All of the character’s power has reference to other media texts where individual heroes were popularised such as Sci-fi-fantasy films, Japanese manga or superhero comics. Therefore the show will potentially inherit the background information and atomised demographic from them because it offers the pleasure of recognition, as well as entertainment values from exaggerated parody.
The series also showcases identifiable situations in high school and life, which satisfies the uses and gratifications of personal identity and social interaction to influence their idea about social behaviour and what’s acceptable, providing hypodermic needle power toward active audiences.
The presences of technology are constantly emphasised to interpolate the tribe wired and fun attic. One important part that received many positive feedbacks is when Alex failed to plug the USB cable the first time, which successfully generated humour using “it’s funny because it’s true” for people who spend lots of time on computer. The best moments such as this are then archived as short clips online which allow easier “word of mouse” sharing...