I interviewed Manuel, co-owner of All Pro Motor Sports, because his business is extremely innovative and growth-oriented. The purpose of this interview was to learn the following:
§ how to identify a business opportunity
§ how to successfully launch a business
§ how to deal with perceived risks prior to start-up
§ how to solve problems encountered during start-up and over the lifetime of a venture
I was introduced to Manuel through a mutual acquaintance that knows I am truly fascinated by the ability to customize vehicles, but more specifically, expensive luxury vehicles. Manuel, originally from Mexico, moved to California with his family twenty years ago. Coming from a large family with 4 brothers and 3 sisters, Manuel was determined to be financially successful. After graduating from State Unversity and working as a financial advisor/broker for Morgan Stanley, Manuel decided he was not happy working in corporate America. After resigning from Morgan Stanley in 2001, Manuel decided his dream of being financially successful would be much easier to accomplish if he launched his own business. Driven by his passion for classy and stylish vehicles, Manuel launched a motor sports company in 2002.
Manuel, co-owner of All Pro Motor Sports, shared his vision to launch a motor sports business that customizes expensive European vehicles with his younger brother, Hussein, and cousin, John. Just 3 years ago, this trio put their capital resources together and launched All Pro Motor Sports. All Pro Motor Sports is not just another motor sports business, it's a motor sports business that focuses on customizing each vehicle to the owner's perfection and guaranteeing that attention to detail is carried out in every aspect of their operation ranging from custom paint and restoration to leather and suede headliners. The owners of All Pro also pride themselves on making each and every one of their clients feel like a star because they know that client satisfaction is the key to All Pro's success. This idea is best conveyed in All Pro's mission statement: "We create STARS on the road. All Pro ensures that performance and quality are an intrinsic part of every wheel that hits the road. At All Pro we believe that car and driver should coast in true cognoscenti' perfection that is truly exclusive and personal."
Prior to launching All Pro Motor Sports, Manuel and his partners heavily researched the motor sports industry. In an effort to differentiate their company from competitors, this trio decided to focus their business on solely customizing expensive European vehicles, for example, Lamborghini's and Ferrari's. According to Manuel, funding All Pro was the most difficult element of launching his business. During the first two years, Manuel and his partners consistently poured their personal savings into the business just to keep it afloat. During their first year in business the trio did not focus on...